Investigation and analysis of the share of dealership brand dealers (Figure)

——Investigation and analysis of the dealership share of the top 500 brands of Shangzhao


Tang Taizong once said a word to describe the relationship between the people and the people: "Water can carry a boat, it can also overturn the boat." This sentence can also be used to describe the relationship between the company and the dealer. If a company doesn't get the support of a good dealer, if you have a good product, you can't get effective promotion, let alone profit. Among the top 500 dealers in the country, there are 214 agents. In the era when this channel is called the king, whoever has more quality channels, whoever is likely to be invincible in the fierce market competition.




From the list, most of the dealers are agents of the Pearl River Delta brand, and there are very few commercial brands in the Yangtze River Delta. What is the reason for this? As we all know, the advantage of the Yangtze River Lighting Lighting Enterprise lies in the light source electrical appliances. Although the commercial photos have also developed in recent years, it is still unable to compete with the old-fashioned commercial production base Pearl River Delta. Another reason is that most of the lighting and lighting companies in the Yangtze River Delta are mainly export-oriented, and there are not many domestic markets. It is worth noting that in recent years, more and more export companies have begun to pay attention to and participate in the number of top 500 dealers in the domestic market, except for NVC and Sanxiong. Aurora, TCL and other brands, just entered the domestic market for a long time, Dongpu, also began to play their own power, and gradually won the favor of dealers.

East China, South China, North China

The heroes have their own performance

It is not difficult to see from the above table that the largest number of dealers in the Shangzhao brand are distributed in the three regions of East China, South China and North China. China's best commercial enterprises are basically located in Guangdong, Jiangsu, Zhejiang and Shanghai. Their home is naturally the top priority of channel construction. For the province's brands, the degree of consumer understanding and recognition is relatively high; and North China as an early stage In the key areas of development, the strength of the business should not be underestimated. In addition, as the most developed regions in China's economy, the buyer's consumption level is relatively high, which also gives the Shangzhao brand a good living soil, but in these areas, the competition situation is different.

In the East China region, the best brands have their own top 500 dealers, but the number is small. NVC has the largest number of top 500 dealers in the region, with a total of seven, followed by three males, six, and many other excellent brands, it can be said that the competition is very intense. Among these brands, brands with old qualifications such as Sanli and Jiamei have relatively stable top 500 dealers, while newer brands such as Sidon and Dongpu are relatively few. The development of possible channels has not yet extended to this. A region comes up. The overall performance of the East China region is that the market is divided into cakes, and the competition is fierce.

In South China, consumers' trust in their local brands is generally high, so local companies have a large number of top 500 dealers. The brand that dominates the region is Sanxiong? Aurora. The Sanxiong, who has lost the NVC in East China, is indeed strong in the local area and has won a small victory in the region. The brands such as TCL, Jiamei and Sanli have performed very well in South China. There are also a large number of top 500 dealers, but they have not yet formed a competitive edge with NVC and Sanxiong. What is more regrettable is that in addition to Dongpu, the commercial enterprises in Jiangsu and Zhejiang provinces do not have their own top 500 dealers in this area, and they have not formed effective radiation. This area can be described as NVC and Sanxiong.

In North China, except for NVC, there are 6 companies. Sanxiong? Aurora, TCL, and Benbang have four top 500 dealers in this region. They are evenly matched and the competition is fierce. Some brands do not have top 500 dealers in this region. Sidon, Delta, Raymond, etc. Compared with East China and South China, the North China market is in a state of four countries. In terms of competitiveness and business strength, NVC, Sanxiong, TCL and Benbang have dominant forces in the region.


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