China's traditional television industry has reached the "no news" situation
Today's Chinese traditional TV industry also "has no news."
You may say that traditional TV manufacturers have transformed the Internet. TCL adopts a "double" strategy of "smart Internet" and "product service." Skyworth accelerates the diversification of the layout of smart homes. Changhong builds a smart community service model. Konka collaborates with Tmall to build an internet television ecosystem.
You may say that the traditional television manufacturers have a continuous technological dispute. LGD cooperated with LG Electronics, Skyworth, Konka, Changhong, Haier, Suning, Gome and other nearly 30 color TV industry upstream and downstream industry chains and research institutions to jointly establish the "China OLED display industry alliance." And Hisense stood on the opposite side and insisted on the selection of laser television as the direction of development in the coming years.
You may say that traditional TV manufacturers have begun to make efforts in the white power industry. Under the guidance of the “diversity†strategy, Skyworth not only does not hesitate to tap talents from Gree’s “Huangpu Military Academy†Gree, but also cooperates with Toshiba in all aspects of market sales, product development, supply chain, and lean manufacturing. For the first time in August, Konka proposed a smart home strategy covering black, white and mobile phones. Under the “double†transformation strategy, TCL announced that it will enter the high-end ice-washing field and have released a variety of ice-wash smart new products.
You may say that traditional TV makers have made people’s attention through entertainment marketing. Changhong hired Deng Chao as the product manager to provide new ideas for avoiding the celebrity endorsement in the "Advertising Law." Konka has become a wind vane by launching a pan-entertainment branding camp under the title "Joy Street" program.
But I would like to say that when TV companies need to rely on white electricity to drive sales, they need to rely on celebrity hype to attract attention. Does this mean that traditional TV really can't get really bright products? In the same way, the transformation of the Internet and the technological dispute are still at the strategic level, and the final implementation results are still waiting for the test of time.
As the upstream supply chain has been monopolized, new smart TV products are limited to design and sound effects. Warren Guocon Consulting analyst Yang Qun believes that: "At present, smart TV new products are mostly competing in the size and 'value', the real difference in the function of lackluster."
No wonder TCL Li Dongsheng sent this kind of emotion: "It is very difficult to reform your own life." However, if it is not leather, what news does the Chinese traditional TV makers have?
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