The television industry ushered in the "cross-border" kick-off hall, and the technical game has become the key to success.
With smart homes bringing new growth to the television industry, heroes from all walks of life competed to join the competition in the living room. The color TV industry flourished, and the competition has driven demand for consumer replacement. During the competition, Samsung TV, which has been leading the technology trend, has achieved outstanding performance and once again leads the industry with 28.5% of the global market share.
"Cross-border" kicking the gym, the veteran wins
In the battle for the living room, "cross-border" PK "tradition" is undoubtedly the most watchful point. Lenovo, Xiaomi and other IT hardware vendors, LeTV, Storm Video, and other content providers, have brought new products into the war. The temptation of Internet TV concepts and prices has prompted "cross-border television" to gain consumer attention. According to the data, LeEco sold 1.8 million units last year and 500,000 units to open it. Even if the quantity is not large, it has opened up the situation and has become a popular hot spot for Internet TV.
"Cross-border" TV relied on marketing and "price warfare." Traditional TV manufacturers face challenges and perform well with hardware and technology. TV giants represented by Samsung and LG still lead the global television industry.
According to the latest DisplaySearch data, based on sales, Samsung Electronics’ share in the global TV market was 28.5% in the second quarter of 2015, surpassing the total of the second and third market share, and increased 1.4% QoQ, ranking the top spot. . LG Electronics ranked second with a share of 14.1%, and Sony ranked third with a market share of 7.3%. Samsung Electronics’ share of the global TV market is as high as 21.4%, which ranks first.
No technology is not king
Behind the numbers is the game of technology. With the popularization of smart TVs and the diversification of consumer demand, there is a growing demand for televisions in terms of picture quality, intelligence, and industrial design. From the continuous emergence of various display technologies such as 4K, curved surfaces, and quantum dots, it is not difficult to find out the efforts of traditional TV manufacturers in technological innovation.
Take Samsung as an example. At the Consumer Electronics Show (CES) in Las Vegas this year, Samsung launched SUHD TV. The TV uses two major new technologies: High Dynamic Range (HDR) image processing technology and Quantum Dot color reproduction technology. The color processing capability is very powerful, achieving a wider color gamut than that of common industry video standards.
Driven by the concept of the Internet of Things, Samsung continues to enhance the interconnection and interoperability of intelligent hardware. The current Samsung SUHD TV can be interconnected with Samsung's new S6 edge+ handsets, allowing the screen to be displayed on the big screen for more up-to-date video chat.
Samsung has been pursuing the ultimate in industrial design. Take the Samsung F9000 TV as an example, the "one-wire connection" convenient interface box can perfectly integrate all cables. The innovative “Crescent Time†design subverts the appearance of traditional TVs. The slim frame and base are made of high-quality metallic materials, and the beautifully curved bases have a powerful visual impact. Samsung TV has become an important element of living room decoration.
DisplaySearch data show that in the second quarter of this year, Samsung TV's market share in the ultra-high-definition TV market was 36.4%, which means that in the ultra-high-definition TVs sold globally, more than one out of every three units comes from Samsung. As a result, Samsung TV also ranked first in the global ultra-high-definition television market for six consecutive quarters. Not only that, as a pioneer and leader in curved TV, Samsung has an absolute dominant position in the curved TV market with its high-end product lineup, and its global share in the second quarter of this year was as high as 80.7%.
"Cross-border" kicking the gym, the veteran wins
In the battle for the living room, "cross-border" PK "tradition" is undoubtedly the most watchful point. Lenovo, Xiaomi and other IT hardware vendors, LeTV, Storm Video, and other content providers, have brought new products into the war. The temptation of Internet TV concepts and prices has prompted "cross-border television" to gain consumer attention. According to the data, LeEco sold 1.8 million units last year and 500,000 units to open it. Even if the quantity is not large, it has opened up the situation and has become a popular hot spot for Internet TV.
"Cross-border" TV relied on marketing and "price warfare." Traditional TV manufacturers face challenges and perform well with hardware and technology. TV giants represented by Samsung and LG still lead the global television industry.
According to the latest DisplaySearch data, based on sales, Samsung Electronics’ share in the global TV market was 28.5% in the second quarter of 2015, surpassing the total of the second and third market share, and increased 1.4% QoQ, ranking the top spot. . LG Electronics ranked second with a share of 14.1%, and Sony ranked third with a market share of 7.3%. Samsung Electronics’ share of the global TV market is as high as 21.4%, which ranks first.
No technology is not king
Behind the numbers is the game of technology. With the popularization of smart TVs and the diversification of consumer demand, there is a growing demand for televisions in terms of picture quality, intelligence, and industrial design. From the continuous emergence of various display technologies such as 4K, curved surfaces, and quantum dots, it is not difficult to find out the efforts of traditional TV manufacturers in technological innovation.
Take Samsung as an example. At the Consumer Electronics Show (CES) in Las Vegas this year, Samsung launched SUHD TV. The TV uses two major new technologies: High Dynamic Range (HDR) image processing technology and Quantum Dot color reproduction technology. The color processing capability is very powerful, achieving a wider color gamut than that of common industry video standards.
Driven by the concept of the Internet of Things, Samsung continues to enhance the interconnection and interoperability of intelligent hardware. The current Samsung SUHD TV can be interconnected with Samsung's new S6 edge+ handsets, allowing the screen to be displayed on the big screen for more up-to-date video chat.
Samsung has been pursuing the ultimate in industrial design. Take the Samsung F9000 TV as an example, the "one-wire connection" convenient interface box can perfectly integrate all cables. The innovative “Crescent Time†design subverts the appearance of traditional TVs. The slim frame and base are made of high-quality metallic materials, and the beautifully curved bases have a powerful visual impact. Samsung TV has become an important element of living room decoration.
DisplaySearch data show that in the second quarter of this year, Samsung TV's market share in the ultra-high-definition TV market was 36.4%, which means that in the ultra-high-definition TVs sold globally, more than one out of every three units comes from Samsung. As a result, Samsung TV also ranked first in the global ultra-high-definition television market for six consecutive quarters. Not only that, as a pioneer and leader in curved TV, Samsung has an absolute dominant position in the curved TV market with its high-end product lineup, and its global share in the second quarter of this year was as high as 80.7%.
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