Extreme rice without screen TV kill traditional television screen "M" era?

Just as operators can't imagine that the share of voice calls was actually WeChat, LCD TV makers can hardly imagine that TVs without physical screens in the future may replace them in the living room and bedroom. However, this trend is beginning.


On March 23rd, Nomi Screen TV founder Miji Technology held a grand conference in Beijing, releasing a brand strategy "Only meters on this screen, want a few meters on a pole meter!" and three new products with epoch-making significance: 3D full HD 1080p non-screen TV H1, domestic first 4K2K rear projection ultra-high-definition no-screen TV T1 and the world's first 8K4K rear projection ultra-high-definition no-screen TV T2. This move not only pushes the TV screen from the “inch” era to the “meter” era, but also demonstrates its determination to challenge traditional TVs with a better-looking screenless TV.

No screen TV does not equal smart projector

Looking at the history of traditional television development, the first TV was born 100 years ago since the early 20th century, and the TV screen size has only developed to a mass of 55-60 inches. A small number of 100-inch and above TVs are faced with the problem that prices are too high to spread. Even if users can afford the high selling price of large-screen TVs, the cumbersome transportation and installation process has caused many people to stop. Non-screen TVs have natural advantages in screen size and portability.

The product form of the smart projector is an ordinary projector plus a TV box, but simply enlarges the picture, there is no TV video decoding system, and there is no picture quality optimization for the large screen. In addition to the video decoding system and the image quality optimization engine inherited from the same line of smart TVs, no-screen TVs from Polar meters also apply many algorithms and system optimizations related to television such as dynamic noise reduction, dynamic contrast and resolution.


In short, no rice-screen TV is to change the display mode of the TV from the LCD screen to projection imaging. The quality of the picture quality is comparable. The product is more compact and portable while also having "Where to vote? Where do you want to see? A few meters to see the flexibility of a few meters. Wang Han, a partner of Dream Partners, said, “I joined some of the products and participated in the design of the products. I also gave some suggestions from the perspective of ordinary users. The effects of TV screens and TVs are exactly the same as TVs. Wherever you want to look at the unique advantages of a few meters to see meters, it may be the first choice for people to buy television in the near future.”

Pursue "immersive experience"

Zhong Bo's speech at the press conference made the best footnote for the no-screen TV challenge of traditional TV. He said: "The extreme meters pursue the 'immersive experience' rather than the 'reading experience' of television." The so-called immersive experience is to let people focus on the current target situation, feel happy and satisfied, and forget the truth. World situation.


For this reason, in addition to the large ones mentioned in the previous article, the ultra-thick rice-free screen TVs have also been extremely refined in both HD and real world. Each generation of ultra-thin screenless TV products constantly challenges themselves in terms of picture quality and brightness. The latest released H1 has a physical resolution of 1080p (1920×1080), which is already approaching the cinema standard of 20481080 and 25601440. In the current poor 4K, 8K film, 1080p is enough to allow users to enjoy a private movie at home. In the creation of a realistic atmosphere, the polar meters are both visual and acoustic. Because of its one-dimensional visual experience, 3D is an indispensable key element of an immersive experience. Extreme rice screenless TV adopts the active shutter 3D technology with extraordinary image effects. This is also the mode supported by mainstream mainstream 3D movies. In addition, it also has the ability to convert ordinary 2D video sources into 3D images, allowing users to enjoy the immersive effects of 3D video as they please. In terms of sound effects, Kimi is holding out Harman/Kardon, an international audio brand.

Challenge traditional TV beyond price

A closer look at the new products released by this year's Mi-meters will reveal that the Mi-mi not only aims at the present of LCD TVs, but also lays out the future campaign in advance.

The 1080p Full HD 3D non-screen TV H1 is a product that will impact the current mainstream LCD TV market. In addition to the high resolution, it also features a brightness of up to 900 Ansi Lumens and a maximum projectable super 6-meter wide screen, which can also be used as a stand-alone speaker. Its price is only 4999 yuan, equivalent to the price of an international brand 50-inch full HD TV, but the screen size can be flexibly adjusted according to user needs. The maximum projectable screen size is 36 times that of the latter.

The T1 and T2 rear-projection ultra-high-definition non-screen TVs not only raise the picture quality of non-screen TVs to the most advanced level in the global TV industry, but also become the terminators of 4K and 8K TVs that LCD TV manufacturers are keen to enjoy. With a price of 39,900 yuan, the T1 meter is more than 60,000 yuan cheaper than the Sony 4K telephoto projector. The advantage is self-evident. At the just-concluded AWE China Home Appliances and Consumer Electronics Expo, LG released the world's largest 8K TV with a 98-inch screen and a price of nearly 830,000 RMB. The screen size of the T2 meter is more than 3 meters wide, equivalent to the size of a 150-inch TV, and its price is only one-third that of LG. It is foreseeable that one day when 4K and 8K become popular, polar meters without screen TVs and traditional televisions will be directly smashed in the market, and the pole meters have already taken the lead in price.

Regardless of how complicated the market is, Pole Rice has been making "TV of the future" the brand's development goal since its establishment, and has been pursuing the ultimate ingenuity to every generation of products. With the acceleration of people’s pace of life, Mimi hopes that non-screen TVs with better audiovisual experience will allow users to enjoy more enjoyable entertainment during limited leisure time. In 2015, Chaoyang has been ranked first in China and global market for four consecutive quarters with significant advantages. In the future, Polar Rice will not only continue to provide rich and varied products to meet the demand of high-quality TVs from consumers at home and abroad, but will continue to promote the progress and development of the TV industry with its own advantages.

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