Is the smart home industry so easy to enter? Why do companies such as Google and Amazon start with smart speakers
Whether it is in the movie or in people's imagination, smart home is the future life that people yearn for. When you get home, you only need to say a word to open the required appliances, and you can open the bedroom door through voice. These smart home products we imagined actually have one thing in common. This common point is the entrance of a smart home, all done through voice interaction. Nowadays, just using remote control devices or mobile phones to control can no longer meet the diversified needs of users. I believe everyone has experience. At present, many smart TV remote controls have joined gesture control, voice control and other technologies. Add artificial intelligence to the TV. Through such technical blessing, the recognition of human speech semantics by TV can be more accurate.
Sound is an intangible medium, and smart devices that bring entertainment to people through external sounds are also emerging one after another. Smart speakers are one of them. Smart speakers have been very popular in recent years. Due to their small size and strong entertainment, they have become the new favorite of many manufacturers. However, unlike smart home products such as TVs, smart speakers play an important part in today's Internet of Things, and there is an entrance to smart homes. Why on earth are so many manufacturers looking at smart speaker as a device? Today, I will take everyone to understand.
What is a smart speaker?
Speaker equipment is now very common, and families with computers often have a speaker. The basic playback function of the smart speaker is no different from the ordinary speakers we use every day. After adding the smart concept, this speaker is no longer just a device for playing music, but a variety of use methods and interaction with the user make it Was definitely welcomed. After setting the WiFi module, the speaker can download songs and play directly from the Internet without connecting. In fact, the definition of smart speakers is no longer simply a hardware device. In this era of IoT rampant, smart speakers have already participated in the family's IoT ecosystem through voice interaction. Whether it is foreign technology companies such as Amazon, Google, or China's home appliance companies, they have launched corresponding smart speaker equipment.
Amazon has previously launched Echo smart speakers. Dot smart speakers equipped with Amazon's voice assistant Alexa have become a best-selling product on the Amazon platform due to their low price and innovative use. By the end of 2016, Amazon had sold 6 million Echo speaker devices. In the current smart speaker market, the birth of Amazon Echo smart speakers also gave birth to the development of Google Home and many domestic manufacturers.
Are all manufacturers optimistic about smart speakers?
Seeing this, many people may be curious about this. The entrance to the smart home is more than just voice interaction. Why do many manufacturers choose smart speakers? Although the speakers are just ordinary equipment, smart speakers are the key for many technology dignitaries to enter the field of smart home through the platform, and hope to get more support in this way, and then participate in many scenes of user life. Therefore, although the current smart home is still in the early stage of the outbreak, many manufacturers have begun to use this as the first step in the layout of smart home entry.
For smart homes, it is not completely in line with the final concept of the Internet of Things to complete the control using only the mobile APP, and voice interaction has become an ideal mode for users to communicate with devices. In the era of artificial intelligence and big data, the actual use of voice interaction is becoming more and more practical. Many manufacturers have also launched smart home systems before this, such as the Apple HomeKit system. On this basis, the control of smart speakers is very important for manufacturers. Therefore, when Apple is competing for the smart home market share, it is reasonable to hope that siri can be built as an artificial intelligence assistant.
As the most important component of smart speakers, many manufacturers have exclusive intelligent voice assistants, such as Cortana and Google Assistant, which are equipped with Microsoft Home. In China, BAT enters the field of artificial intelligence and hopes to become the entrance to smart homes through voice interaction. Many companies, such as Sogou and HKUST, have also invested in this, and may establish a developing ecological chain in the future.
Current status of smart speaker market
In the field of smart speakers, foreign countries started early and have a high degree of product improvement. Amazon launched Echo in 2014, and it was a success at the time, although at the beginning Echo was only a smart speaker with simple voice commands. After the user's extensive conversation with Alexa, Echo is more like a complete system than the device. It can not only shop online, but also complete multiple instructions for the user.
Google has launched Assistant, a voice assistant, to compete with other manufacturers with its accumulated search base and advantages in robot learning. At present, there are more than 1.5 billion Android mobile phone users around the world, and the wide usability allows Google to be everywhere. Cortana, Microsoft's voice assistant, believes that everyone is no stranger. As a software provider, Microsoft has cooperated with many companies. Among them, Nissan, which cooperates with it, put Cortana into the dashboard of the next-generation car.
In fact, many domestic manufacturers are optimistic about the future of smart home development and decided to start with smart speakers. Ali and Philips jointly launched the Xiaofei smart speaker in 2015, which can complete the user's voice commands and collect data according to the user's daily listening habits, recommending the most suitable music or program for the user. JD.com is working with HKUST to launch smart speakers with a very high voice recognition rate.
The editor said: With the continuous popularization of the Internet of Things, voice interaction has also become a new way of interpersonal communication in this era. At present, for many smart speaker manufacturers, how to manage the entrance of the smart home to further improve user comfort and speech semantic recognition is what they have to consider.
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