"Energy saving subsidy" was

Recently, the "Notice" jointly issued by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Industry and Information Technology has clearly begun to subsidize sales of energy-efficient flat-panel TVs, LCD TVs, and air conditioners. According to the rules promulgated by the Ministry of Finance, from June 1 this year to the end of May next year, consumers will be able to enjoy policy subsidy for the purchase of Class 1 and Class 2 energy-efficient constant-speed, variable-frequency air conditioners, and Class 1 energy-efficient liquid crystal or plasma TVs.

In the same way as the previous “replacement of old ones”, the new “Energy Saving Subsidy” policy is still essentially providing subsidies through the government so as to stimulate consumption. In response to the country's call, Hisense and Changhong launched their own "manufacturer's energy-saving subsidies" in the first time. Hisense will launch a nationwide promotion with the theme of “Hisense Smart TV Subsidy Fully Covered and Happily 10 Million Homes”. Through “State Subsidy + Hisense Subsidy”, consumers will enjoy double subsidy; Changhong TV manufacturers will receive a subsidy of RMB 100~ 400 yuan.

At the same time, home appliance electricity providers also follow the national energy-saving subsidies policy and quickly act. A few days ago, Tmall Electric City united Skyworth Group, taking the lead in launching energy-saving subsidies for network-specific products. Consumers will purchase TV, air-conditioner and other energy-saving subsidies for short-listed products in Tmall.com, and will receive 100 to 400 yuan in national energy-saving subsidies. When Tmall came out, Jingdong, Dangdang, and other e-commerce companies all expressed their plans to follow up at the first time. Jingdong Mall responded that with the implementation of the National Energy-Saving Appliance Subsidy, it has cooperated with related departments to formulate the implementation process and specific measures for online energy-saving appliance subsidies, which will be launched at the first time. Dangdang.com and Xinqitian.com all also stated that they will launch new energy-saving subsidies to sort out the product pool with subsidized qualifications, in order to cope with the upcoming peak of the next wave of price wars. The traditional store Suning, relying on the convenience of the channel, also implemented the policy of enjoying the same subsidy online and offline.

This policy should be able to stimulate the consumption of home appliances in the short term. In the long term, the global competitiveness of the home appliance industry after industrial upgrading will be stronger, and profitability will also be improved.