Wei Lai: Chuang Weiye brilliant exhibition future
Weilai Manager Li Xiaozhong Click here to view all news photos
Since its establishment, Zhongshan Weilai Lighting Co., Ltd. has been operating as the largest manufacturer of outdoor lighting in China for more than ten years. It is also a professional manufacturer of plastic magic lights in China and even in the world. Weilai's product sales network covers more than 80 countries and regions and enjoys a high reputation in the international market. Since opening up the domestic market in 1997, it has also shown extraordinary charm and attractiveness, and has achieved remarkable achievements and honors all the way. The flagship product of Weilai Company won the "Zhongshan City" in 2002. "Top Ten Brand-name Products", won the "Guangdong Famous Brand" in 2004, and "China Famous Brand Products" and "National Inspection-Free Products" in 2005.
Under this development momentum, how will Wei Lai examine its own development orientation, and what plans will make the company stable, sustained and rapid development, and which higher development goals will be advanced? With these questions, we specially visited Zhongshan Weilai Lighting Co., Ltd., and had a pleasant and pleasant interview with the company's manager Li Xiaozhong. From his mouth, we also learned about the upcoming transformation and development goals of Weilai... ...
"Do not do Xiali, do Mercedes"
According to Manager Li, Zhongshan Weilai Lighting Co., Ltd. was founded in 1993. It has only 13 small workshops. The factory area is only over 1,000 square meters. It mainly produces magic lanterns with an annual output of less than 1 million meters. However, at the beginning of the company's establishment, Wei Lai's positioning was not only satisfied with the simple and simple product, but then entered the market at a low price. Weilai was the best in the industry on the first day of launching the product. The price of the product is 10% higher, including materials and parts, which are all produced by themselves.
Through years of hard work and development, Weilai has nearly 5,000 employees and a factory building of 70,000 square meters. Its main product, the production of magic lights, can reach 50 million meters per year, and the output value. It maintains a growth rate of 25-30% every year, especially during 1995-2001. Around the magic lantern products, Weilai has gradually extended and expanded its product line to continuously meet the various needs of customers for Weilai products. At present, it has formed a series of products from the magic lights, holiday lighting products, electric light sources, lighting accessories, lighting electronic controllers, polymer PVC materials, LEDs, etc., Weilai's high-speed growth rate is envied by the world.
"At the beginning of the factory, our request was to make Weilai a Mercedes-Benz in this industry, not Xiali." The seemingly jokes actually reflect the determination, charm and strategic positioning of Weilai's leadership team. Just as Wei Lai has made the trend of creating world lighting, "Let Weilai lighting illuminate every corner of the world" as the business philosophy, they say so, and do so...
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