Can the LED lighting market break out in 2013?
[Source: Gaogong LED's "LED Lighting Channel" magazine February issue / Zhang Ludan] Recently, the industry is keen to interpret the LED lighting market this year's development trend, many industry insiders said that the LED lighting market may be fully erupted, full confidence in 2013. So, are the dealers and manufacturers in Chongqing more confident in this year's LED lighting market?
LED lighting purchase confusion period
Zhang Guowei, manager of Chongqing Kaidi Electric Co., Ltd.
In 2012, it was called the first year of LED lighting by the industry. The country has also introduced LED industry support policies and the support of national energy conservation and emission reduction policies, making LED lighting once the focus of attention in the lighting industry. It also makes the public gradually realize that LED lamps are the development direction of the future lighting industry, but because the market is in a state of chaos, there are still many dealers hesitating, hesitating which brand to hesitate, hesitating when to enter the market, hesitating Whether it should be adhered to.
Traditional lighting dealers face a variety of LED luminaires, often blaming for which brand to represent. Because LED lamps can't detect the difference in quality in a short time, once the quality problem occurs, the first question is the dealer, the dealer can only provide the return service, but leave the dealer to the consumer. The impression of poor quality of the products sold is tantamount to cutting off the dealer's back.
The dealers of professional agent LED lamps are also suffering from the chaos of the market, which leads to the situation that the profit margin is greatly compressed, but there is nothing to do. "Bold the scalp forward" is a sentence they often hang on their lips. There are also other industry people, optimistic about the LED lighting market ready to start, always waiting for the opportunity to wait outside the door.
In fact, strictly speaking, LED lamps currently have no real brand, brand awareness may be, but the brand effect has not been formed. LED lamps have low barriers and high profits, attracting many small and medium-sized enterprises and even small workshop-style producers to enter the market, and the old-fashioned lighting manufacturers are gradually transforming. Therefore, brand LED lighting may take three to five years to precipitate.
A full-scale outbreak is a good hope
General Manager of Chongqing Xingpinda Technology Co., Ltd.
"There are no industries that don't make money, only companies that don't do it." In 2013, the LED lighting market will be fully erupted, which is a good hope for the industry to give the market.
With the increasing popularity of LED lighting market and the continuous improvement of LED lighting production technology, the sales of LED lamps in 2012 showed a significant upward trend. Looking forward to this year, I believe that after 2012 industry consolidation and reshuffle and early customer accumulation, the market outlook will be more optimistic.
The most obvious and most direct advantage of LED lighting is energy saving. When consumers really feel the benefits brought by energy saving, the one in the heart will naturally favor LED lighting, which is the urgent need for LED lighting.
Some consumers think that the initial investment is too high when purchasing LED lighting products. However, in fact, the initial investment here can be offset by the later energy saving. On the other hand, with the maturity of LED technology, under the premise of ensuring high quality, the production cost is decreasing day by day, and the sales price is continuously lowered. When the price of LED lighting products is comparable to the price of energy-saving lamps, it will be a comprehensive LED lighting market. The day of the outbreak.
Long product life is another significant advantage of LED lighting. At present, there are many young consumers who buy LED lighting products for their homes. The picture shows the long life of the products, eliminating the need to replace the lights after the lights are broken. Especially for the elderly in remote areas, it is quite dangerous for a person to climb high at home. Therefore, young people who have been exposed to LED lighting products at home will take the initiative to purchase LED lighting products for the safety of the elderly at home. This is also people. One of the sources of confidence in the LED lighting market in 2013.
But the problem also exists, because the current LED lighting products lack a unified standard, and driven by the interests, the quality and price of LED lighting products are chaotic, and consumers' most important energy saving and long life are difficult to guarantee. At the same time, manufacturers must be convinced that only by grasping both quality and service, the road ahead will become wider and wider.
LED lighting is not good
Gu Xianqiang, General Manager of Zhongshan Yide Hardware & Electric Appliance Co., Ltd.
The LED lighting market is not doing well, and there are too many people who come to this drowning. When it comes to LED lighting products, the quality problem is the most painful. Product quality can not be guaranteed, consumer confidence is hit, then consumers question not only a dealer, but also a certain manufacturer, may be the entire LED lighting industry.
LED lighting products belong to electronic products to a certain extent, and the state has clearly stipulated that electronic products must pass 3C certification. How many LED lighting products on the market have passed the certification? Even after passing the certification, there is no strong national standard for LED lighting products to be standardized. “Separate for each other†is the most realistic portrayal of LED lighting products manufacturers. At this stage, there is no news that the country will formulate relevant standards. The chaotic state of the LED lighting market is enough to hurt consumer confidence.
The possibility of a full-scale explosion in the LED lighting market in 2013 is small. As discussed earlier, quality and standard issues are two major factors that hinder its outbreak. On the other hand, the brand effect of LED lighting products has not yet been formed. In the next 3-5 years, when the entire market is finally led by the brand, the LED lighting market will have a full-scale outbreak.
It is not impossible for a full-scale outbreak
Luo Junbin, General Manager of Chongqing Hanjin Optoelectronics Technology Co., Ltd.
In 2013, people in the LED lighting industry can make great efforts and do their best. In 2013, the LED lighting market is likely to break out completely: First, the government's energy-saving renovation efforts have increased. As far as the Chongqing region is concerned, it has been reported that enterprises and institutions in Chongqing will start comprehensive energy-saving renovation projects in 2013. Undoubtedly a big good news. The renovation project will stimulate the LED lighting market in an all-round way and push the LED lighting concept to the public more powerfully. Second, the people's awareness of LED lighting has increased, and even some elderly consumers have begun to actively consult LED lighting products.
Some people may raise objections. In terms of current market performance, the LED lighting market is still quite chaotic, but isn't this the industry development path with Chinese characteristics? "First to win a red industry and then unified network", the real estate industry, LED lighting industry will be like this!
LED lighting purchase confusion period
Zhang Guowei, manager of Chongqing Kaidi Electric Co., Ltd.
In 2012, it was called the first year of LED lighting by the industry. The country has also introduced LED industry support policies and the support of national energy conservation and emission reduction policies, making LED lighting once the focus of attention in the lighting industry. It also makes the public gradually realize that LED lamps are the development direction of the future lighting industry, but because the market is in a state of chaos, there are still many dealers hesitating, hesitating which brand to hesitate, hesitating when to enter the market, hesitating Whether it should be adhered to.
Traditional lighting dealers face a variety of LED luminaires, often blaming for which brand to represent. Because LED lamps can't detect the difference in quality in a short time, once the quality problem occurs, the first question is the dealer, the dealer can only provide the return service, but leave the dealer to the consumer. The impression of poor quality of the products sold is tantamount to cutting off the dealer's back.
The dealers of professional agent LED lamps are also suffering from the chaos of the market, which leads to the situation that the profit margin is greatly compressed, but there is nothing to do. "Bold the scalp forward" is a sentence they often hang on their lips. There are also other industry people, optimistic about the LED lighting market ready to start, always waiting for the opportunity to wait outside the door.
In fact, strictly speaking, LED lamps currently have no real brand, brand awareness may be, but the brand effect has not been formed. LED lamps have low barriers and high profits, attracting many small and medium-sized enterprises and even small workshop-style producers to enter the market, and the old-fashioned lighting manufacturers are gradually transforming. Therefore, brand LED lighting may take three to five years to precipitate.
A full-scale outbreak is a good hope
General Manager of Chongqing Xingpinda Technology Co., Ltd.
"There are no industries that don't make money, only companies that don't do it." In 2013, the LED lighting market will be fully erupted, which is a good hope for the industry to give the market.
With the increasing popularity of LED lighting market and the continuous improvement of LED lighting production technology, the sales of LED lamps in 2012 showed a significant upward trend. Looking forward to this year, I believe that after 2012 industry consolidation and reshuffle and early customer accumulation, the market outlook will be more optimistic.
The most obvious and most direct advantage of LED lighting is energy saving. When consumers really feel the benefits brought by energy saving, the one in the heart will naturally favor LED lighting, which is the urgent need for LED lighting.
Some consumers think that the initial investment is too high when purchasing LED lighting products. However, in fact, the initial investment here can be offset by the later energy saving. On the other hand, with the maturity of LED technology, under the premise of ensuring high quality, the production cost is decreasing day by day, and the sales price is continuously lowered. When the price of LED lighting products is comparable to the price of energy-saving lamps, it will be a comprehensive LED lighting market. The day of the outbreak.
Long product life is another significant advantage of LED lighting. At present, there are many young consumers who buy LED lighting products for their homes. The picture shows the long life of the products, eliminating the need to replace the lights after the lights are broken. Especially for the elderly in remote areas, it is quite dangerous for a person to climb high at home. Therefore, young people who have been exposed to LED lighting products at home will take the initiative to purchase LED lighting products for the safety of the elderly at home. This is also people. One of the sources of confidence in the LED lighting market in 2013.
But the problem also exists, because the current LED lighting products lack a unified standard, and driven by the interests, the quality and price of LED lighting products are chaotic, and consumers' most important energy saving and long life are difficult to guarantee. At the same time, manufacturers must be convinced that only by grasping both quality and service, the road ahead will become wider and wider.
LED lighting is not good
Gu Xianqiang, General Manager of Zhongshan Yide Hardware & Electric Appliance Co., Ltd.
The LED lighting market is not doing well, and there are too many people who come to this drowning. When it comes to LED lighting products, the quality problem is the most painful. Product quality can not be guaranteed, consumer confidence is hit, then consumers question not only a dealer, but also a certain manufacturer, may be the entire LED lighting industry.
LED lighting products belong to electronic products to a certain extent, and the state has clearly stipulated that electronic products must pass 3C certification. How many LED lighting products on the market have passed the certification? Even after passing the certification, there is no strong national standard for LED lighting products to be standardized. “Separate for each other†is the most realistic portrayal of LED lighting products manufacturers. At this stage, there is no news that the country will formulate relevant standards. The chaotic state of the LED lighting market is enough to hurt consumer confidence.
The possibility of a full-scale explosion in the LED lighting market in 2013 is small. As discussed earlier, quality and standard issues are two major factors that hinder its outbreak. On the other hand, the brand effect of LED lighting products has not yet been formed. In the next 3-5 years, when the entire market is finally led by the brand, the LED lighting market will have a full-scale outbreak.
It is not impossible for a full-scale outbreak
Luo Junbin, General Manager of Chongqing Hanjin Optoelectronics Technology Co., Ltd.
In 2013, people in the LED lighting industry can make great efforts and do their best. In 2013, the LED lighting market is likely to break out completely: First, the government's energy-saving renovation efforts have increased. As far as the Chongqing region is concerned, it has been reported that enterprises and institutions in Chongqing will start comprehensive energy-saving renovation projects in 2013. Undoubtedly a big good news. The renovation project will stimulate the LED lighting market in an all-round way and push the LED lighting concept to the public more powerfully. Second, the people's awareness of LED lighting has increased, and even some elderly consumers have begun to actively consult LED lighting products.
Some people may raise objections. In terms of current market performance, the LED lighting market is still quite chaotic, but isn't this the industry development path with Chinese characteristics? "First to win a red industry and then unified network", the real estate industry, LED lighting industry will be like this!
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