June e-commerce collective pricing

On the evening of June 6.1, Jingdong Microblog ridiculed other e-commerce promotions as a nephew, claiming that its promotional efforts were not successful for ten years; Yi Xun subsequently launched a “price report, which was higher than any home price”; Suning Tesco announced that all stores in the country had the same price; With Amazon, they subsequently launched promotional activities such as launching 400 million coupons and parity. Gome says that it wants to promote the whole year, No. 1 shop said than afraid, not afraid of ...

Promotion slogan

Suning (Do not panic), Gome (Do not install), Tmall (Don't pull), Easy Xun (Don't Blow), Jingdong (Don't Fight), Dangdang (Don't Fight), No. 1 (don't believe), Amazon (parity).

In recent years, with the rapid development of e-commerce, Suning, Gome, Jingdong, Yi Xun, Dangdang, Tesco, No. 1 and other companies have emerged. As the competition between e-commerce companies has intensified, the price war between e-commerce has become increasingly fierce. Last year's price war was only around electrical appliances. This year it is 3C appliances, books, clothing, cosmetics and other four major categories. With the firepower coming together, the price war seems to be even more than last year

Price wars for sales slapstick

It is not so much an e-commerce price war as it is a new way for businesses to join together and flicker consumers. Their usual method is to increase the price of goods first, and then claim as low as several times. What we look at from the surface is actually that merchants provide consumers with a kind of benefit, but from a deeper point of view, it is actually an act of ignoring consumers. We also do not deny that during the price war, some products still allow consumers to obtain certain benefits, but such products are rare.

Be fierce. But from the actual situation, it is not, and last year, "8.1

Play price war electricity supplier also helpless

From the perspective of e-commerce, the price war is actually a helpless move for the e-commerce industry. First of all, the products on these e-commerce websites have a high degree of similarity and little difference in service levels, and a high level of homogeneity. Second, Chinese online shopping users have a wider range of options and generally prefer low-priced products; third, online shopping The transparency of itself is relatively large, especially the 3C home appliance products with a high degree of standardization are conducive to parity.

In the end, what will happen to the electric business community in June is whether the e-commerce business is giving back to consumers the true benefits, or is it once again uniting to bluff the traps of consumers? For the time being, we still cannot make a conclusion. Only when things happen can we really see the truth. Then, in the end what is the major event that will happen in the electric business community in June, the majority of consumers and Xiao Bian are invited to pay constant attention.

"The 5" "you dare to sell 1 yuan, I dare to give away," this way to lose money to drink, compared to the e-commerce price war started this year is more rational, no longer "meet to meet."