Why is it that the night scene is not to illuminate the building?

Listening to it is clear, we have always believed that whether it is communication, review or innovation, getting out of the lighting circle must be the right direction. Senior architect Lao Cai has handled many domestic cities and tourism planning. He said: "If night lighting is simply to illuminate the scenic spot with lights to let visitors experience the day again, the meaning of the night scene will be lost."

"Moonlight economy", due to dopamine?

Why, in "There is a happy event at home," Star said, "There are countless Hollywood love stories that happen under a bright moon."

Psychologically, people at night are more emotional, and scenic spots or cities that create beautiful nighttime lighting attractions are more likely to trigger emotional resonance.

Night lighting planning, this should be the lighting industry, and in the planning is also known as the "moonlight economy."

With the gradual improvement of people's living standards, the tourism industry has become an important pillar of the local economy (even written in the 12th Five-Year Plan), and the construction of tourism economy has become a top priority.

How to extend the stay time of tourists, deepen the development of tourism resources, and extend the development of tourism industry, "moonlight economy" has become an important issue.

How much is the night scene worth?

One night in hotel, considerable economic account

First of all, not all night scenes are worth the money.

Many management departments or tourism planning departments, whether or not they have been argued, have written the same article in the report as “eight attracting tourists”. As a reason for the night lighting of Shangma City, this is obviously rude and unreasonable.

First of all, whether the "night scene" can become a "view" involves a large number of arguments and investigations. There are only one line difference between light pollution and night scenes in many cases.

Photo: Photo of the “Mountain City Night Scene” planning in Chongqing. Laser light is a typical light pollution. Another obvious question is: How many tourists or people can enjoy the vision of this aerial photography?

It’s really worth staying, and even the night scenes that come here are valuable.

From the perspective of tourism product design, the powerful function of night scene is not only to say that there is more than one “attraction”. The core of the night is that the “night scene” itself has a “night”, which makes the tourist spot itself natural. Staying for at least one night and staying for one night means at least a direct increase in the number of nights in the house.

In terms of the current consumption structure, in the tourist consumption index, the cost of hotel accommodation has occupied a relatively high ratio for a long time, as high as 10% to 60%.

This is not difficult to calculate, because the role of night scenes can indirectly or even directly bring economic benefits.

You may be suspicious: Is it really important to look good? Other nighttime consumption is also very important.

Taking the world-famous night scene, the night view of Victoria Harbour in Hong Kong as an example, according to incomplete statistics, inland tourists visit Hong Kong for the first time. The night view of Victoria Harbour is a must-see attraction, and the average cost per visitor is nearly 10,000 yuan, of which the average is as high as 20-30% for accommodation.

Photo: The night view of Victoria Harbour in Hong Kong is world-famous. It is known as the “A Symphony of Lights and Fragrant Rivers” and “Make a photo in Victoria Harbour and the Night Scene” to become a “must buy” for tourists.

Grasp the characteristics and let light become the interpretation of the scene

In addition to the night scenes of “city”, there are many examples of small-scale, but smartly-powered nightscapes that have made a significant contribution to business goals.

Photo: The annual Christmas lights in Hong Kong Harbour City (shopping mall), famous for its romance and creativity, have become the core goal of visitors. Because the consumption-linked effect brought about by this "night scene" is even more immeasurable, and on weekdays, that place is just an entrance.

Night scene is a bridge between architecture and consumers' inner feelings

After all, the night scene is actually a bridge connecting the core values ​​of architecture (scenic planning) with the inner feelings of consumers.

Figure: Planning for the Qing Dynasty night scene. How to grasp the core characteristics of "Jing", on the surface, this is the visual problem of design. In the end, it is actually the problem that planners need to plan the visuals of tourists at night. In the general direction: the scenic spots featuring architecture should present buildings; the scenic spots featuring water bodies should present the relationship between the two sides and the water; the scenic spots featuring humanities projects (for example) should be performed in several ways. The landscape level centered on the stage of the performance.