Interpretation of the Apple Watch smart watch behind the cold
The Apple Watch, which was highly anticipated by Apple, was in the cold in the US market. According to a report released by research firm Slice Intelligence, the sales of Apple Watch smart watches have been below 20,000 in the US after a short blowout in the early days of the sale. , sometimes even less than 10,000, the sales diving 90%, a cliff-like decline in the US market. According to Slice Intelligence, Apple sold about 1.5 million Apple Watches in the first week of the sale, an average of about 200,000 a day. In China, Apple Watch also encountered a similar situation.
In mid-June, Apple's Apple Watch smart watch opened offline sales channels in China. There is such a scene: the two stores are crowded and bustling, and a salesperson needs to receive several customers who consult Apple Watch at the same time. The staff of both stores told reporters that the Apple Watch sports model has the best sales due to low price.
On July 14, I came to the Apple Retail Store in Huaihai Zhong Road, Xuhui District. When talking about the sales of Apple Watch, the staff laughed and said: "A new product will definitely fall back after the initial sales." The reporter saw at the scene that the Apple Watch booth of Apple Retail Store is far from being opened offline. When the time was hot, the reporter stood at the Apple Watch booth for nearly half an hour. Only a few people consulted, and no one tried it. The popularity was far less than that of the mobile phone booth.
Then go to Bainaohui Computer City Pudong store to inquire about the sales of Apple Watch. A shop owner said: "Now, there are fewer and fewer Apple Watches to buy, and sometimes one can not be sold in one day. This is related to the retail store can buy, the customer's enthusiasm for the Apple Watch is gradually cooled. There is no retail store. In stock, fruit powder will come here to buy.†The other two Bainaohui store owners expressed the same view: “The Apple Watch sales have been burning for a while, now it’s a bit unsold, and it’s not going to sell for a few days. Situation. Some customers can't accept Apple Watch, it's too complicated to use, and the experience is poor."
As the first new product launched by Steve Jobs after Apple’s death in 2011, Apple Watch got Apple’s love for it. It not only held two conferences for it, but also used the most forward-looking Force Touch technology. Show in the most prominent position in the retail store. But these do not seem to bring new surprises to the smart wearable market. From the performance of the current smart watches, the complicated watch does not seem to be as simple and efficient as the bracelet (the sale of the Fitbit bracelet is 20 million, the millet bracelet) Sales of 6 million).
Edit Comment:
The Apple Watch, which was expected to surprise consumers, has been stunned by the cold sales. This may be interpreted as three major factors: First, Apple, which has no Steve Jobs as the leader, is caught in the dilemma of innovation, and Apple's technology products may stop. Second, Apple Watch is not a fetish, it can't escape the current consumer picky. The experience is just needed; Third, in the pursuit of higher cost performance in China, the sales price is too high, and the price of thousands of thousands of people is daunting. After all, what people need is a more practical product that is cool and affordable for the average consumer.
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