Retaking the LCD Road OLED Panel to Capture the High-end Market

Local governments in China have led investment in the establishment of large-scale LCD panel factories, making traditional panel companies very worried. With the launch of these companies, the global supply of LCD panels will increase substantially. The emergence of this situation will have a huge impact on the large-size display market. The reason is also very simple, high-end mobile high-resolution screens. Currently, these LCD panel factories are not yet capable of production, but large-size 1080P and 4K panels are the main products of these panel makers. Therefore, the future panel order competition in the display and TV market will be very fierce.

How to get rid of such a market is a serious problem facing traditional leading panel companies. Companies including Korea, Taiwan and Japan are actively changing their production methods. Taiwan’s approach is to integrate all avant-garde technologies and produce high-end, large-size panels. The integration of these technologies is not yet optimized by start-up companies. However, Japanese companies are embracing the group and begin to integrate their resources to produce mobile panels and supply mobile panel products with higher technological content.

The Korean-based companies are looking farther and they will be putting their power into the OLED panel area. From around 1999, South Korean companies began to study the production of OLED panels. At present, they have mastered the front-end technology of OLED panel production. And the current market development of these panel companies is also good, Samsung and LG's current display and television products have good feedback in the market. Brand value still has certain advantages, so their basis for producing OLED TVs is also better.

There are currently two mainstream technologies for OLED panel production. One is a method of vapor-depositing an OLED panel using a method of vapor-depositing a white OLED on the entire surface, and a method of masking coloring each RGB unit. Looking at the current development, the former has certain advantages in the development of the big screen. Vendors with this technology are vying for a market size of more than 55 inches, while the latter is actively promoting the development of their own small-size OLED screens. For example, Samsung does not want its own mobile phone exclusive SUPER AMOLED screen, but hopes to be available to more manufacturers.

But the two have certain similarities, that is, they are all locked in the high-end market. At present, the liquid crystal display technology can already meet the basic display requirements of consumers, and the gap between the LCD panel and the OLED panel is not as big as that of the CRT screen and the LCD screen. Therefore, ordinary users' interest in upgrading OLED screens is not particularly high, especially when the current prices of OLED devices are relatively high. Therefore, the high-end market has become the market for Korean competition, which can also avoid the upcoming LCD panel price war.

to sum up:

The price of OLED panels will certainly decline in the future. However, the progress of the current market is not smooth. Since the beginning of 2014, OLED TVs have been continuously publicized. Until now, the number of OLED TVs is not very large, even if it is a panel company of the Korean Department. The production volume is only 600,000 units. For a market of hundreds of millions of dollars in size, this number is not enough to subvert the current market. Now the main task of OLED products is to grab the high-end market.

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