Discussion on Several Misunderstandings of LED Lighting in Furniture Stores

After the traditional metal halide lamps and energy-saving lamps were phased out, LED gradually occupied the market of furniture lighting. At this stage, LED track lights in furniture stores and LED bean gall lamps in furniture stores gradually occupy a very important proportion in the lighting market of furniture stores. LED lamps have the advantages of energy saving, environmental protection, low heat, high brightness and long life. Get the recognition of the furniture industry. LED lamps are an unfamiliar field for the furniture industry. The furniture industry also has fewer companies and lighting designers who specialize in store lighting design. Decoration companies are more concerned with tangible design fields and ignore intangible lighting factors. As a result, many customers have added a lot of troubles to the owners of many furniture brands after decorating their shops due to the overall decorative style, lighting effects and furniture colors, product discoloration, lighting glare, and so on. In the past few years of market practice, the author summarizes how to choose the right LED fixtures on the current furniture industry, there are still the following major errors:

The quality of lighting in furniture stores is mainly determined by the characteristics of light concentrating, color rendering, high brightness, and appropriate color temperature. Lighting in furniture stores is a focus of lighting. Spotlight is very important.

First, the misunderstanding of concentrating: At present, many furniture manufacturers have a misunderstanding that lighting is like a good one, we have also walked through this detour, after cooperating with numerous brand companies, we realized this, and our company's furniture store LED track Lights are designed with a small angle. Lights illuminate the product on a primary and minor basis, highlighting the light levels and highlighting some of the highlights. Blindly pursuing the full coverage of the light will lose the significance of the LED spotlight. It may be better to directly irradiate the lamp with a diffuser or the like, and the LED track lights of our company's furniture store are made of custom optical lenses to ensure that our lights gather together. Light is very good;

Second, the color of the misunderstanding requirements: Many furniture manufacturers do not understand the led lamps, that the market's LED lamps only light color difference, as long as the color temperature on the light will have an effect on the product, in fact, the LED market It is very confusing and the prices of products are uneven. I believe that there are many furniture companies who have seen, compared or even purchased, but the lighting effects in the store do not know whether you are satisfied? Many LED lamps and lanterns look the same color, but the furniture sold on the furniture is very poor, so how to increase sales. The main reason for this is that the lamps do not require a color rendering index. What is the color rendering index (Ra)? The color rendering index (Ra) refers to the color rendering ability of a light source to an object, which is called color rendering, and is compared with the color of an object under the same color temperature reference or a reference light source (incandescent lamp or picture light). . Popularity is the ability of light to restore the original color of the illuminated object. The higher the index is, the more the original color can be restored, which of course means higher cost. At present, the domestic market generally does not require the color rendering index of general lighting Ra below 70. This means that the light-reducing objects have poor color-reduction capability, and the illuminated objects are discolored and the products are sold out without these problems. In fact, furniture store lighting as a high-end commercial lighting on the color rendering index requirements at least Ra>90. The truth is that compared with Zhongshang and Taobao, our unit price is indeed not as cheap as they are because we use the best American CREE lamp beads and Japanese Nichia LED chips on the market. The color rendering index is more than 90, and the high demand can reach 95 or more. The cost is placed here, but the lighting cost only accounts for less than 5% compared with the decoration of the store but the lighting effect improves the sales of the products and the turnover increases. However, it occupies a very important proportion. The purpose of customers buying LED lights is to need a good lighting effect to enhance single-store performance. How to meet customers' goal of increasing sales is our goal. If we put the cart before the horse and try to attract customers at a low price, we think it is misleading. Taichi's product positioning is LED lighting in high-end furniture stores. We believe that quality-conscious customers will certainly recognize our products.

Third, color temperature selection errors: LED light source has a good all-optical characteristics 1800-12000K various color temperature can be customized, the normal color temperature is normal 2700K ~ 6500K (according to different industry requirements, color temperature can also be adjusted, some are 2400K ~ 8000K), For furniture store lighting, according to different furniture styles, different color temperatures and angles can be adjusted. The author's long-term cooperation and cooperation with many furniture manufacturers has concluded a set of color temperature value selection recommendations acceptable to everyone. For example, mahogany furniture is recommended to use 2800K color temperature, solid wood, plate type is recommended to use 3000K color temperature, Mediterranean, Korean, French, fabric furniture is recommended to use 4000K color temperature. Dark color bed is recommended to use 6500K color temperature. Now many furniture manufacturers are more free to choose the color temperature, mainly based on their own preferences, which is also a big misunderstanding.