The net profit dropped by over 60%, and Alto Electronics accelerated the development of the sports industry.

The first performance report of listed companies in the display industry was released, and the weak market demand in 2015 has spread to the display field that has maintained rapid growth in the past.

After the close of the afternoon on February 22, Alto Electronics disclosed the 2015 annual performance report. According to the report, in 2015, Alto Electronics achieved a total operating income of 297 million yuan, down 19.15% year-on-year; the net profit attributable to shareholders of listed companies was 2,102,280 yuan, down 68.77% year-on-year.

Alto Electronics said that the change in performance was mainly due to the decrease in sales revenue, the increase in operating costs and the increase in investment in new businesses such as sports industry development.

The slowdown in the growth of the display market has been undoubtedly revealed last year, and the transformation has become a negative for the display companies.

The transformation of the display enterprise has accelerated since last year. Liard has increased the intensity of outreach mergers and acquisitions. The “Digital Outdoor Media Group” of the Joint Construction Optoelectronics Division has become a prototype... all this is attributed to the growth of the highly mature display market. It began to slow down and the market was full of competition.

Liad's 2015 semi-annual report shows that the traditional LED display sector's revenue for the first half of the year was 227 million yuan, a year-on-year increase of 25.82%, but it has slowed significantly compared to the growth rate of 30.36% of the small-pitch display business. Liard also admits that "the growth rate of LED display panels is slowing down."

Alto's electronic secretary Yang Sihua admits that LED display industry competition is intensifying, in the industry integration period, industry concentration is a trend, opportunities and challenges coexist.

According to the 2015 semi-annual report, the revenue of Alto's LED video display system in the first half of the year was 69.112 million yuan, a year-on-year decline of 34.50%. "LED display large projects and high-end LED display products market demand is insufficient, LED application industry has undergone major changes, competition has intensified, industry consolidation has increased, and overall growth has slowed down." Yang Sihua explained.

Li Shengfa, senior analyst of the High-tech Research Institute LED Research Institute (GGII), said that the current display market is very mature and fiercely competitive. The traditional display business has basically no growth rate, and small spacing is the biggest highlight.

The sports industry has become the focus of the display companies including Alto Electronics.

"The sports market has always been one of the important application areas of the company's LED application products. In recent years, with the gradual rise of the domestic sports industry and the strong support of the national policy, this market prospect is expected to be good, the company tried to use foreign tournament services. Experience, combined with the company's advantages in equipment, technology and services, actively expand the domestic market. "Alto Electronics Dong Mi Yanghua said that Alto Electronics has a dedicated team to take charge of the development of the domestic sports market. The company is cultivated from within and will be introduced from outside the company. The company believes that this market has a large scale and a good prospect. The company will continue to increase investment in this team to gain more market opportunities.

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