Microsoft officially releases Lumia 650 or ends up for Lumia

BI Chinese station reported on February 16 that Microsoft has finally released the Lumia 650, a low-cost smartphone for business users. It is powered by the Windows 10 Mobile system and costs only $199.
Analysts in the mobile industry generally believe that the Lumia 650 will be the last smartphone under the Lumia brand. The Lumia brand was acquired by Microsoft when it acquired Nokia in 2013.
The Lumia 650's hardware configuration is basically the same as previously rumored, it is equipped with a 5-inch display, an 8 megapixel camera, 8GB of memory, a plastic case and a removable battery. Microsoft is committed to the Lumia 650 with some built-in security features and integration with the Office 365 cloud offering.
However, the Lumia 650 lacks two of the best features of Windows 10 Mobile, one of which is the unlock feature "Windows Hello" based on facial recognition technology, and the other is the Continuum feature that turns the phone into a PC.
The Lumia 650 is unlikely to help Microsoft improve its smartphone business. Microsoft's current share of the global smartphone market has remained at around 3%. It sold only 4.5 million Lumia devices in the fourth quarter of last year, while Apple sold 75 million iPhones during the same period. According to analyst estimates, the total historical sales of Lumia phones is only 110 million units.
Microsoft's Windows mobile phone business has been performing poorly, developers are more willing to develop applications for Apple iOS and Google (microblogging) Android, so consumers have no reason to choose Microsoft-branded mobile phones.
From the current situation, Windows 10 Mobile has at least some signs of life. For example, companies such as Uber have signed a contract with Microsoft and promised to help Microsoft narrow its gap with its competitors in terms of applications. Just today, Hulu has released a new app that runs on Windows 10 desktops, tablets and smartphones.
At the same time, Microsoft is said to be preparing for the release of another new phone. The new phone will use the new brand and will be personally responsible for the face of the face, Panos Panay. Panney hinted that the new phone will shake the entire market and shake Apple's leading position in the smart phone field.
But Microsoft's mobile business has been running out of time, and now is the right time to take action.