Cloud computing and big data will reshape technology and business ecology

Zhang Yaqin, Senior Vice President of Microsoft Corporation

Some friends often ask me: What is the difference between cloud computing and big data? Everyone talked about cloud computing in the past two years, how is it becoming big data now? In fact, cloud computing and big data are two sides of the same coin. Cloud computing is the IT foundation of big data, and big data is a killer application of cloud computing. The combination of cloud computing and big data first affected the scientific research community; in the business field, big data also has great imagination space.

Cloud lays foundation for three major platforms

Among the three platforms, the cloud is the premise and the foundation. Three years ago, cloud computing was still a fresh and esoteric concept for many people. Today, cloud is within reach.

Three years ago, the "mobile three countries" competition had just begun. By 2013, the battle is getting more and more intense, and this battle will continue for a long time, its essence is the battle between iOS, Android and Windows. Apple, Google, and Microsoft are all trying to strengthen their own ecosystems. In recent months, Microsoft has announced a series of new terminal platforms such as Windows 8 and Windows Phone 8.

Three years ago, I first proposed "the battle between the three major platforms." This is a battle destined to be protracted. Now, the battle between the three major platforms has entered a new stage. Touch technology and human-computer interaction have connected tens of billions of new machines with traditional IT equipment and networks. What impact will the combination of big data and cloud have on technology and business ecology?

Because cloud computing infrastructure construction requires huge capital investment, long-term, large-scale deployment and continuous update and maintenance, there are not many enterprises with sufficient resources and strength to build large-scale cloud computing platforms. The cloud service and the interconnected crowd and massive devices, as well as the greatest opportunities, will weave together into a social network that reflects the relationship between people and people, people and machines, and machines and machines in the real world. Real and virtual boundaries, more humane, more natural interaction business and social platforms, and applications.

Obviously, among the three platforms, the cloud is the premise and the foundation. I have talked about it many times in the past. Cloud computing is actually a concept that has been spawned in the context of an increasing amount of calculation, more and more data, more dynamic, more real-time, and more and more structured. An infrastructure and business model.

Three years ago, cloud computing was still a fresh and esoteric concept for many people. Today, cloud is within reach. Individual users upload documents, photos, videos, game archive records to the cloud for permanent storage. According to their own needs, enterprise customers can build their own private clouds, or host or rent IT resources and services on public clouds. These are nothing new.

We see that attempts to digitize, network, and commercialize real-world social relations have already begun. But so far, the degree of digitization in the real world is not enough. A social networking platform that truly transcends national barriers, race, and cultural barriers has not yet been built. This is also a major opportunity for China's IT industry.

Whether it is cloud computing itself, or an intelligent terminal, or a platform and application based on a social network that overrides the cloud and the end, tens of billions of machines, enterprises, and individuals can obtain and generate new ones anytime, anywhere data. Even with the support of Moore ’s Law, the speed of hardware performance evolution of computing devices has long been unable to catch up with the speed of data growth, and this problem will become increasingly serious-in this context, only the cloud can solve "give greater value to data" The problem. This leads to a new topic, which is also a topic of "big data" that industry and society have been paying close attention to recently.

Big data provides new business opportunities for enterprises

In the final analysis, the ultimate meaning of big data is to gain insight and value. For participants in business competition, big data means exciting opportunities for business and service innovation.

Like cloud computing, the industry is inconclusive as to what order of magnitude is considered big data. In fact, in many industry application scenarios, the size of the data set itself is not the most important, whether it is complete is the most important.

The data referred to by the IT industry was born more than 60 years ago. Before PCs spread to thousands of households, due to the technical and cost limitations of storage, calculation and analysis tools, many signals worth recording in nature and human society did not form data.

Entering the Web 2.0 era, smart device users can not only obtain information through the network, but also become information producers and communicators. At this stage, not only did the amount of data begin to explode, but the variety of data also began to become more diverse.

Today, through various wired and wireless networks, there are ubiquitous connections between people and people, people and various machines, machines and machines. For example, if a user wants to drive to a meal, first use the map app to query the location of the restaurant, anticipate traffic jams, learn about parking lot information, and even other users ’comments on the restaurant. During the meal, he will use his mobile phone to take photos of food, edit short comments, post them on Weibo, and use the LBS app to find people eating in the same restaurant to see if any friends are nearby ...

In layman's terms, it means converting signals into data, analyzing data into information, distilling information into knowledge, and using knowledge to facilitate decision-making and action. In the final analysis, the ultimate meaning of big data is to gain insight and value.

In the business field, big data has great imagination. For participants in business competition, big data means exciting opportunities for business and service innovation. Retail chain companies and e-commerce giants have already had many successful cases in big data mining and marketing innovation. They are companies with extremely keen business acumen and dare to invest in the future. They will also receive generous returns.

In recent years, we have also seen some star startups, such as Cloudera, Splunk, Klout, TellApart, etc., with a staff size of only dozens of people, but with deep knowledge of an industry, and through the integration of cloud and big data technology, Quickly resolve common needs and pain points. In the next few years, such "small and beautiful" and "fast and refined" companies will increase, and they will make disruptive products that may change the world.

All in all, the combination of cloud computing and big data will have an inestimable impact on the future politics, economy, technology, and people's livelihood. Whether it is hardware, platform, application, or service, ultimately, data is the core and data is the driving force to enhance the attraction of products to users, strengthen the competitiveness of enterprises, and create new business opportunities.

Data has been regarded as a valuable resource, and any company with ambition and eagerness to gain insight should formulate a big data strategy and plan early. Otherwise, all opportunities will be delayed by the “data divide”.

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