Jingdong Mall Liu Qiang East: E-commerce settled in different platforms need to balance sales

On July 20th, after the “Tomato Gate” night became popular on the Internet, Jingdong Mall CEO Liu Qiangdong debuted at e-commerce in 2012 this morning, publicly admitting his love for the first time and saying that the appearance of “tomato incident” is definitely not marketing. , but it was helpless after netizens gossip.

Liu Qiangdong shared his views on e-commerce at the meeting. He believes that new entrants in e-commerce will not take the road to platform; e-commerce companies that choose to enter different platforms need to balance sales, and they should not put eggs in a basket. in".

Liu Qiangdong said that first of all new entrepreneurs must not take the road to the platform, because the construction of the platform requires a lot of capital investment, only Tencent this Internet giant, and the traditional retail giant Gome Suning, only the capital to participate in this competition , otherwise it will go all out.

Secondly, Liu Qiangdong thinks that vertical and brand e-commerce companies will now choose to settle in different platforms. However, it is necessary to pay attention to balancing sales and it is very dangerous to simply rely on a platform. "If more than 90% of your sales are from Taobao, then you will face a crisis in terms of traffic and sales in the future. You can think more about Jingdong Mall and Tencent QQ."

Once again, Liu Qiangdong suggested that traditional brands should not choose their own e-commerce businesses. It is the best choice for them to enter the platform. "Four years ago, traffic was still very cheap. Jingdong Mall used more than $3 billion in sales a year for about 8 million yuan. But such cheap traffic will no longer exist, so choose the right one for your own positioning. The platform is the best way to share traffic."

Although faced with problems such as the cooling of capital and the increase in losses, Liu Qiangdong still believes that this is the most suitable era for entrepreneurship. "Jingdong has been doing it for 14 years. We insist on meeting every morning at 8 o'clock in the morning and sleeping after 12 o'clock in the evening because we really have dreams."

Liu Qiangdong said that his dream came from this great and revolutionary era. “The great era is certainly not wealthy and peaceful, but it is a positive change, so I will stick to it. This era gives us the greatest entrepreneurial enthusiasm. ."