China's mobile phone market price analysis report this year

In September of this year, China's mobile phone market ushered in the peak of the new quarterly listing of new products, Apple, Samsung has released its new products, the domestic brand millet is also released in the Apple, Samsung conference before the millet M3 new products. From the point of view of market price cuts, there were less than 200 models of this month's price cuts, a decrease of nearly a hundred from the previous month. From the average price point of view, the average price of mobile phones dropped to 1,700 yuan this month, a slight decrease of 2.0%.

Report points:

• In September, the average mobile phone market price fell below 1,700 yuan to 1,691 yuan, a 2.0% decrease from the previous month.

• In the overall mobile phone market, the average price of Apple and Samsung is at the first camp, which is over 3,000 yuan.

• The average price of smart phones in September was 1,717 yuan, a decrease of 51 yuan or 2.9% from the previous month.

• Among the ten mainstream brands of smart phones, Apple is thriving, with an average price of 4,701 yuan. Samsung's average price of 3162 yuan, second only to Apple.

• The average price of the 3G mobile phone market in September was 1767 yuan, a decrease of 56 yuan from the previous month, a decrease of 3.1%.

• Among the 10 mainstream brands that have attracted the most attention from users in the 3G mobile phone market, the average price of Lenovo and Cool 3G mobile phones is around 800 yuan, which is relatively low.

• The average price of domestic mobile phone market in September was 1,446 yuan, up 20 yuan from the previous month, ending the downward trend in August.

• Among the ten domestic brands most concerned about, vivo's highest average price was 2,553 yuan.

• The average price of ultra-large screen mobile phones with 5.0 inches or more is the highest, reaching 3,145 yuan; the average price of models with 10 million pixels or more exceeds 3,000 yuan; the average price of mobile phones with Android system is the lowest, at 1683 yuan.

I. The average price of the overall mobile phone market 1. The average price of the overall mobile phone market • The average price of the mobile phone market fell by 2.0% in September

According to statistics from ZDC, the average mobile phone price in September dropped below 1,700 yuan to 1,691 yuan, a decrease of 2.0% from the previous month. In the mobile phone market this month, there were nearly 200 models with price cuts, which accounted for approximately 15.6% of the total. The price range was reduced from the previous month. Among the price-cutting models, Samsung, Huawei, Coolpad, and ZTE have reduced their prices by more than 20 brands. Samsung up to 47 models.

2. The average price of mainstream brands • The average price of Apple and Samsung is in the first camp, all exceeding 3,000 yuan. From the perspective of the ten brands that are most concerned by the users in the overall mobile phone market, Apple and Samsung are ranked in the first camp with an average price of over 3,000 yuan. Which screen mobile phone price reached 4701 yuan. Sony Mobile, HTC, Meizu three brands average price in the second camp, concentrated between 2200-2500 yuan. The average price of Nokia, Huawei, and Xiaomi mobile phones is between RMB 1,400 and 1,800, which is relatively more civilian. The average price of Lenovo and Cool School is lower, both less than 1,000 yuan.

II. Average price of smart phone products 1. Average price of smart phone products • Average price of smart phones decreased by 2.9%

ZDC statistics show that the average smartphone price in September was 1,717 yuan, a decrease of 51 yuan or 2.9% from the previous month. Today, smart phones have become the absolute mainstream of users' attention and the main area of ​​price reduction for the entire mobile phone market. Among the nearly 200 price-reduction models, smartphones account for over 90% of the total.

2. Average price of mainstream branded products in the smart phone market • Average price of six brands exceeding 2,000 yuan From the average price of ten mainstream smart phone brands, Apple is one of the most outstanding brands, with a price of 4,701 yuan and the only brand with an average price exceeding 4,000 yuan. Samsung's average price of 3162 yuan, second only to Apple. Nokia, Sony Mobile, HTC, Meizu four brands in the average price of 2000-3000 yuan. As a whole, the top ten brands have a total of six brands with an average price of over 2,000 yuan. The average prices of Huawei and Xiaomi are close to the average price of the smart phone market, which are 1477 yuan and 1541 yuan respectively.

Third, the average price of 3G mobile phone market products 1,3 G mobile phone market average price • 3G mobile phone price dropped below 1800 yuan ZDC statistical data show that September 3G mobile phone market average price was 1767 yuan, down to 1800 yuan, lower The month dropped by 56 yuan, a decrease of 3.1%. The price-reduced 3G model also accounts for more than 90% of all price-reduced mobile phones, among which the WCDMA standard model has the highest price reduction ratio, accounting for 41.6%, followed by the TD-SCDMA standard model. The CDMA2000 standard model has the lowest price reduction, less than 50 models.

2. The average price of mainstream branded products in the 3G mobile phone market • The average price of Lenovo and Cool 3G mobile phones was around RMB 800. The lower ZDC monitoring data showed that among the 10 mainstream brands that were most concerned by users in the September 3G mobile phone market, Apple and Samsung were The price is still relatively high, more than 3,000 yuan. Nokia, Sony's mobile average price is between 2500-3000 yuan, HTC, Meizu average price distribution between 2000-2500 yuan. The average price of Huawei and Xiaomi 3G mobile phones is close to about 1,500 yuan. Domestic brands Lenovo and Cool have lower average prices, less than 1,000 yuan.

IV. Average price of domestic mobile phone market products 1. Average price of domestic mobile phone market products • The average price of domestic mobile phones rose by 20 yuan in September. The average price of domestic mobile phone market was 1,446 yuan, up 20 yuan from last month, ending the downward trend in August. In this month’s domestic mobile phone camp, Huawei’s number of price models topped 34 models, second only to Samsung. The number of Cool and ZTE price models is 28 and 22 respectively. The prices of other domestic brands are all under 10 models.

2. The average price of mainstream branded products in the domestic mobile phone market • The highest average price of vivo, exceeding 2500 yuan. Among the ten domestic brands most concerned about in September, the highest average price of vivo high-end smart phones reached 2,553 yuan, which is higher than the domestic mobile phone market. The average price is more than a thousand yuan. Meizu, OPPO average price is also more than 2,000 yuan, relatively high. The average prices of the three brands of Huawei, Xiaomi and Jinli are distributed between 1400-1600 yuan, which is close to the average price of the domestic mobile phone market. The average prices of Lenovo, Coolpad, ZTE, and Tianyu are relatively low, all under 1,000 yuan.

V. Average price of mobile phones with different parameters 1. Average price of mobile phones with different screen sizes • Average price of ultra-large-screen mobile phones exceeding 5.0 inches in excess of 3,000 yuan ZDC statistics show that in the mobile phone market in September, the average price of ultra-large-screen mobile phones larger than 5.0 inches is the highest, reaching 3145. yuan. Followed by 4.6-5.0 inches models, the average price is 2101 yuan. The average price of the 4.1-4.5-inch screen is the closest to the average mobile phone market price, which is 1,495 yuan. The average price of other screen size models is below 1,000 yuan.

2. Average price of mobile phones with different pixels • Average price of over 10 million pixels and above models exceeds 3,000 yuan From the perspective of the average price of different pixel models, the average price of the rear camera with 10 million pixels or more is the highest. The 3,000 yuan mark reached 3212 yuan. Followed by 800/870 million pixel models, the average price was close to 2,000 yuan, which was 1969 yuan. The average price of a 5 million-pixel model is currently around 1,000 yuan, which is 1,0005 yuan. 300/310/3.2 megapixel and 2 megapixel models have lower average prices, less than 1,000 yuan.

3. Average price of mobile phones in different operating systems • The average mobile phone price in the Android system is the lowest, less than 2,000 yuan. From the current average price of smart phones in the four major operating systems, the average price of Apple iOS is the highest, reaching 4,701 yuan. Followed by the average price of BlackBerry BlackBerry system models, close to 3,000 yuan, 2941 yuan. The average price of the Windows phone system model is around 2,500 yuan. The average price of Android system models is the lowest, only 1683 yuan, and the average price of smart phones is closer to the market, slightly lower 34 yuan.

ZDC concluded that the current trend of the mobile phone market is losing the color of holiday promotions, which is mainly caused by consumers buying their mobile phones more freely than before, and the speed of upgrading mobile phone products has accelerated. Therefore, despite the coming of the Golden Week, the mobile phone market has not witnessed a scenario of large-scale price promotions. The average price of the mobile phone market has maintained a slight upward trend.