Home appliance product structure adjustment will extend the second half of the promotion line
[PConline News] Under the condition that the overall color TV market is returning to rational competition, each traditional color TV company has also re-started the hard power competition of “pursuit of source†and launched a two-pronged competition of hardware technology and hardware configuration.
As a functional product of viewing attributes, color TV is itself based on hardware, and applications, content, services, and other software are additional functions. The core competitiveness of color TV companies should continue to focus on hardware and supply chain building. The pace of high-end products has accelerated, and smart and energy-saving products have been generally favored in the industry, and consumer awareness has gradually increased. In the color TV field, intelligent, high-definition, and large-screen television products have become important products in the market.
Now, after 80 and 90, it is the main consumer of home appliances. The common point is that the attention to fashion, entertainment, and personalization is relatively high. For their concept of consumption, traditional household electrical appliance companies must integrate more young elements, such as TCL to promote TV + home entertainment series TV, Konka and Youku potato cooperative TV slim TV, both in the future home appliance market, only the younger brand image and products It is easier for consumers to recognize and remember.
Based on changes in domestic and overseas consumer market demand and favorable policy-related factors, there is hope that the home appliance market will be relaxed in the second half of the year.
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