WeChat Interconnect Leader TCL TV+ Wins "Asian Electronics Innovation Award"
[PConline News] On October 14-15, the 2014 Tenth Asian Electronic Forum (AEF) and Asian Electronic Information Industry Innovation Awards were held in Hong Kong. As the most authoritative forum in Asia's electronic information industry, AEF is composed of electronics industry associations from 11 countries and regions including China, Japan, Korea, and India. This forum has conducted in-depth discussions on strengthening the interconnection of electronic industries in Asian countries. At the same time, it has awarded the "Asia Electronics and Information Industry Innovation Award" to electronic products representing Asia's highest level of innovation. Among them, the world-famous color TV giant's TCL product, TV+ home entertainment TV, stands out from many participating products, winning the "Asian Electronic Information Industry Innovation Award" and becoming the only product in China's home appliance industry that has won this honor.
TCL TV+ home entertainment TV covers the most powerful product series in the industry, including iQiyi, games, curved surfaces, and mango series. It also innovatively creates a TV+ platform that not only realizes content, video, games, life, education, etc. New breakthroughs in multiple areas, but also brought the industry's first micro-channel interconnection capabilities, is also the industry's only system value-added television products. TV+ obtained the deep-level interface opening right of WeChat. It was the first in-depth customization and in-depth research and development of the WeChat function in TV sets. It completely brought people's social interaction, human and TV interconnection and other product experiences to an unprecedented level. The new height has become a well-deserved leader in the WeChat connected hardware platform.
Entertainment Content Innovation - Building a Powerful Content Ecology Circle
It is reported that TCL TV+ home entertainment TV covers the most powerful product series in the industry, such as iQiyi, games, curved surfaces, and mango series. It is a mid-to-high end product line created by TCL's collection of top internet ecological resources. It also innovatively created the TV+ platform, which not only achieved new breakthroughs in content, such as film and television, games, life, education, etc., but also brought the industry’s first WeChat interconnection function, which is also the only value-added system in the industry. TV products.
TCL has created the most powerful content ecosystem in its respective fields of film and television, games, life, education, etc. It has broken through the single content form of color TV products in the past and fully met the diverse entertainment needs of users. Among them, the marriage "China Good Voice", TCL became the third quarter of China's good audio and television industry exclusive partner, to achieve the distribution of music resources and other entertainment areas. At the same time, TCL has integrated Gameloft, ATET and other top domestic and foreign game partners, and exclusively equipped with the world's first dual-screen integrated professional gaming platform, bringing the ultimate video game experience to users. The recent release of Mango TV + is to refresh the new experience of film and television entertainment, relying on Hunan Radio and TV, and creatively brings mango TV resources, interactive zones and karaoke and other entertainment resources, so that each user can become an entertainment player.
WeChat interconnection - subverting human-computer interaction experience
The innovative content platform is undoubtedly the killer of the TV+ family. Secondly, TCL TV+ home entertainment TV has also prepared secret weapons. The WeChat interconnection feature first introduced has subverted the previous human-computer interaction experience. Wechat Internet really starts from the perspective of user needs. Discovered a function that better fits the user experience, achieved a new breakthrough in the interaction of people and TV and social interaction between people in viewing, interaction, manipulation, etc., solved the pain points of the user's previous TV experience, and truly realized the product The smart life brought about by innovation.
WeChat Internet from the consumer point of view, so that consumers can watch TV and friends barrage Tucao story, but also can share real-time high-definition screen shot to the circle of friends, but also the phone as a remote control, whether it is barrage comments or screenshots Sharing and other functions, many of the interactive features of WeChat are appearing on television for the first time. Really achieving double innovations in entertainment content and functionality will be the first to find the best path to success in the Internet era.
It is believed that under the driving force of TV+'s leading product innovation, TCL is expected to continue to lead the trend and development of Asia's electronic information industry technology, and help TCL to quickly realize the transformation of the Internet.
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