The LED industry division of labor entered the shuffling cycle, and the Mulinsen fundraising project changed the important signal
The LED lighting industry entering the new normal development cycle, especially the new round of strategic adjustment of large and medium-sized enterprises, undoubtedly highlights the new opportunities for industry development and the structural adjustment of its own business to adapt to new changes in the industry.
Recently, Mulinsen (002745) issued an announcement to change the previous LED application lighting product investment project and switch to the LED lighting accessory component project.
The fundraising project to be changed this time is “Shinyu LED Application Lighting Phase I Construction Projectâ€. The project plans to build a new LED lamp, candle lamp, ceiling lamp and downlight production base in the high-tech zone of Xinyu City, Jiangxi Province. The project design capacity is 148.47 million pieces per year, with a total investment of 904.243 million yuan.
According to the announcement, the company is currently planning to acquire LEDVANCE for the general lighting business set up by Osram. Therefore, the company's strategic planning has been adjusted. In the future, the business of Mulinsen's parent company and existing subsidiaries will focus on LED packaging and LED application lighting components. The field, while the LED application lighting business will be concentrated in LEDVANCE or through outsourcing production.
The changed “Xinyu LED Lighting Package Component Project†plans to build a new LED display panel and LED indoor lighting panel production base in Jiangxi Xinyu High-tech Zone. The project design capacity is an annual output of 15,903,300 square meters, and the total investment amount of the project is 1,034,291,100. yuan.
Through the production of display lighting panels and indoor lighting panels, the project realizes the diversification and complementary business of the company's products; through the introduction of advanced production equipment, the automation and scale of product production are improved, and the company's market share and sustainable competitiveness are further improved. It plays a major role in promoting the long-term stable development of the company.
On the other hand, by optimizing the production process of the product, improving production efficiency, reducing production costs, improving product quality and added value of products; diversifying products, extending the industrial chain; reducing sales costs, improving product profitability and economic benefits, thereby Enhance the company's profitability and advance the company's development strategy.
Reduce costs and increase profits to become the focus
In 2016, the LED industry is most concerned about the price increase of the industry chain. With the LED lighting application technology solution difficult to significantly innovate, from upstream chips, to packaging, to LED light sources, the price reduction is more moderate. However, the mitigation of price cuts may make it more difficult for companies to achieve substantial growth in revenue.
This requires the company to have greater investment in supply chain cost optimization, channel and brand innovation in the future.
Innovative capabilities, international marketing network, optimal management of supply chain, how to manage supply chain, ecosystem and product management, not only to make good manufacturing management, product life cycle changes so much, prices constantly change, this It is a big challenge.
This time, Mu Linsen splits his own packaging business and lighting business in the manufacturing process, and also highlights that there is still a large release space for LED manufacturing scale effect. According to the announcement, the Mulinsen LED application lighting business will focus on LEDVANCE or through outsourcing production.
This also means that the redistribution of the LED industry has entered a new round of adjustment cycle.
With the development of technology and market, the LED industry will gradually improve and have a reasonable division of labor in the adjustment, forming a new industrial structure. In the overall industrial chain, the formation of LED leading enterprises will redefine the division of labor between upstream and downstream industries, highlighting the specialized division of labor and collaboration.
From the perspective of the layout adjustment of LED lighting companies in recent years, the market concentration of terminal channel brands is increasing year by year. This will bring a group of small and medium-sized LED lighting companies will gradually abandon their own brand lighting business, and turn to OEM, ODM as the business focus, which will also be a major trend in the LED downstream lighting industry this year.
And Mulinsen revealed that the future LED application lighting business or through subcontract production will undoubtedly become a new opportunity for many companies.
LED application lighting components bring new opportunities
In recent years, the photovoltaic engine products that have gradually warmed up in the market have begun to become the sought-after "objects" of some packaging companies. Since last year, this trend has been very rampant, and SMD+IC, AC-COB and other products have become the “killers†of major packaging companies.
From the current actual market demand, taking the traditional energy-saving lamps as the light source ceiling lamp as an example, according to the latest Tmall platform retail data, the price of a 18W LED ceiling lamp is about 150 yuan, and consumers can buy directly. The 18W LED light board replaces the light source of the existing ceiling light, and only needs about 30 yuan.
At present, in the Tmall platform, there are more than 20 brands that replace LED light panels in the sale of ceiling lamps. From the feedback of ordinary consumers, the purchase of replacement panels is far more economical and convenient than the purchase of new LED ceiling lamps, both in terms of price and ease of installation.
From the manufacturing point of view, the plug-and-play LED photoelectric solution will undoubtedly reduce the manufacturing cost of the LED lighting overall light source and lamps.
Attention to the component business is not just a domestic LED company. At the end of last year, Philips Lighting held a China product strategy conference for LED system components in Shenzhen. A number of indoor and outdoor LED modules and power products were brought to the conference.
Philips Lighting said that the complete solution for module, power and control can help customers reduce risk and investment in procurement and R&D, reduce operating costs, and increase revenue and profit.
Taking Guoxing Optoelectronics as an example, the gross profit margin of LED components is relatively stable compared with the gross margin of LED devices. In 2015, the component gross margin was 28.67%, which was nearly 7 percentage points higher than the device gross margin. In 2014, the gap between the two was less than 4 percentage points.
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