A is not only the appearance, Rococo reveals the design of electronic paper book

"Good design can't rely on inspiration, but it needs the inevitable result based on accurate analysis; good design, not just simple design, but also cultural design, user experience design, business model design. At the creation of the E-Time Industrial Design Salon held recently, Mr. Li Yichao, General Manager of Rococo Design Shenzhen Company, shared the ideas and processes of designing electronic paper books for Hanwang, readers and other customers by sharing the ideas and processes of Rococo for customers such as Hanwang and readers, and sharing with hundreds of designers participating in the salon. The design secret of electronic paper books.

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Interpretation of three generations of Kindle, from "book" to "paper" to "word"
“When we designed the electronic paper book for Hanwang, we carefully studied the three generations of Kindle products launched by Amazon, the originator of e-books, and then found a very interesting phenomenon: the first generation of Kindle uses traditional paper books. The shape, size and thickness are similar to a book; in the second generation, Kindle has changed from a book to a piece of paper, becoming thinner and lighter; and the third generation Kindle is more prominent than the previous two generations. The role of the word, the display screen occupies a large proportion, the operating area is relatively narrow, and the effect of the screen display is more clear and hierarchical." Li Yichao said, "We believe that the future position of the display will also be Increase, the area of ​​operation will continue to shrink until it disappears, of course, it is not really disappearing, but will be integrated into the display."

Three generations of Kindle comparison (from left to right, Kindle, Kindle2, Kindle DX)

When the three generations of Kindle are put together, you can clearly see the difference and progress between them: from the perspective of appearance, Kindle has been moving towards a more light and stylish, more fashionable; from the most core display technology, Kindle DX (The third generation of Kindle) is very obvious to expand the readable range, and further enhance the display effect, so that users can read more comfortable (first and second generation Kindle reading range is less than 32 open reading, Kindle DX is used 9.7-inch large screen, the reading effect is equivalent to 16 books;) In terms of user experience, another improvement of Kindle DX is the addition of adaptive function, which can automatically switch the content display to horizontal or vertical display according to content and status. The content display can even be rotated 180 degrees, and the navigation button function can be changed accordingly. You can feel the benefits of these functions when you change the reader from left to right. In addition to the PDF reader and adaptive function, the number of lines displayed at one time can also be set in the Kindle DX, which is convenient for the user to read, and the size of the displayed characters can be set while setting the number of lines.

From Hanwang to the reader, to do the design that can grasp the soul of the enterprise. "After studying the benchmark Kindle of the e-book industry, we have conducted an investigation and analysis of Hanwang's original e-book products and user market, and found that Hanwang is also like the first generation Kindle. The e-book was made into a book, so we proposed the idea of ​​changing the 'e-book' to 'electronic paper book', that is, first reduce the thickness of the e-book and turn the 'book' into 'paper'." At the salon, Li Yichao introduced in detail the ideas of Rococo when designing e-books for Hanwang. Li Yichao introduced that because electronic paper books belong to cultural products, it is necessary to design a simple, light, and easy-to-use image trait. In addition to the reduced thickness, the corners of the equipment must be processed to a certain extent, and the color needs to be different. select. In addition, since the Chinese people are used to reading books in the left hand and right hand, in the keyboard design, only the buttons on the product side need to be turned up and down; in use, the number of times of turning down is more than the number of turning up. The properties of the design are that the flip keyboard is larger than the flip keyboard.

"After considering these factors, we need to get the core temperament and core features of a brand, that is, the soul of the product. In the Hanwang electric paper book project, we chose the classic Hanwang red to inherit the concept of the product series, and Ingeniously applied to the button design of this product, it is natural, without any deliberate traces, this point will also be passed on to the entire series of products. Through this design, the brand of Hanwang can be passed on in all products. Culture and soul, users will also be more likely to recognize and accept each product.” Li Yichao said that design is only a small part of industrial design, after which the design of brand culture and the design of business model are the key to enhance the value of corporate brand. Where, "just establishing a brand is not enough. The design of the business model is also crucial. It is also possible to make money by selling equipment, but at any time, there are risks in inventory, manufacturing, market, etc., so Hanwang also needs to be in business mode. Make a breakthrough, for example, Hanwang has been in contact with more than 50 content providers.

“After the success of the Hanwang project, the most influential and most widely published magazine “Reader” in China also found Rococo and asked us to design a paper book that surpassed Hanwang.” Li Yichao introduced, because of Hanwang and other projects. With great success, many customers have now taken the initiative to ask Rococo to design products for them. “After our design, Hanwang now has a market share of almost 90% in electronic paper books. This requirement of Reader It can be said that it is very demanding, but we are still very confident, because constantly surpassing ourselves is also our corporate creed."

According to Li Yichao, after accepting the "Reader" project, Rococo began to analyze the "Reader" brand culture and user group habits, established the brand characteristics of "Reader" fresh literature, and built a "Reader" electronic journal. The module can be read into the new issue of "Reader" magazine and the selected articles in the past 30 years. The exclusive format downloads various types of digital books and other differentiated designs. At present, the products have been pushed to the market and began to accept consumer testing.

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