Smart TVs are becoming increasingly common in households, offering users new ways to enjoy smart living. However, due to a lack of proper control and applications, users often face numerous challenges. As a leader in the industry, Coolo tackled these issues head-on by focusing on the smart TV system. They introduced the Cool Open system, which has since been updated to version 6.0, addressing eight key pain points with tailored solutions.
One major issue is the disorganization of the TV interface, which can confuse users. Many brands neglect the specific needs of smart TVs, neither providing a keyboard-like experience nor integrating full-screen touch functionality. This leads to cluttered pages and difficulty finding desired content, sometimes buried deep within multiple layers of menus. Cool Open System 6.0 addresses this by adopting the Kukai Content Strategy, presenting content in a waterfall stream format. The system uses AI to analyze user data in real-time, offering personalized and accurate recommendations. This makes browsing content as seamless as scrolling through a social media feed.
Another challenge is the misalignment between content and user preferences. While content is essential to attracting users, many brands fail to strategically plan or invest in high-quality offerings. Without partnerships with major tech giants like Tencent, Alibaba, or Baidu, the content often lacks freshness and variety. Cool Open System 6.0 leverages AI and big data to analyze user behavior across over 20 million users. It intelligently tailors content based on individual interests and preferences, ensuring users find what they want instantly, enhancing their overall experience.
The inconvenience of remote controls is another persistent issue. Despite advancements in the TV industry, remote controls remain largely unchanged. Searching for content manually is time-consuming and often inaccurate, affecting the user experience. Cool Open System 6.0 introduces AI-powered voice interaction technology, launching the Cool Open Assistant. Users can simply speak to search for movies or TV shows, with an accuracy rate of up to 95%. The assistant can also entertain users by telling jokes, forecasting the weather, or even helping with games and music playback.
A significant concern is the lack of content tailored to family members, particularly children. Current TV content often caters to adult audiences, making it difficult for kids to navigate and potentially exposing them to inappropriate material. Cool Open System 6.0 addresses this by introducing a child-friendly mode. From the UI design to content selection, everything is age-appropriate and vetted by child education experts. To protect children's eye health, Coolo developed a blue-light filtering feature to reduce strain. Additionally, a time-limit function ensures children don’t spend excessive time watching TV.
Another area needing improvement is multi-screen interaction between TVs and smartphones. While several solutions exist, they often require complex setups or result in unstable connections. Cool Open System 6.0 offers a simple screencasting feature. By downloading a dedicated app, users can easily mirror their mobile devices onto the TV, displaying educational resources like videos, puzzles, and lessons. This seamless integration makes it easy to share educational content with the entire family.
Social interaction in the living room remains underutilized. Beyond watching movies or playing games, TVs could serve as platforms for meaningful communication. Cool Open System 6.0 introduces a "Friends Circle" feature inspired by Facetime. Using advanced technology from Tencent QQ, users can make high-definition video calls with friends and family. Equipped with a camera, the TV transforms into a large-screen "mobile phone," enabling multi-person conversations. Users can also send messages, images, or videos to loved ones remotely.
System UI design is another overlooked aspect. While not central to the smart TV, a well-designed UI enhances user experience. Many brands prioritize hardware over software, resulting in uninspired designs. Cool Open System 6.0 focuses on both aesthetics and functionality. Its refined icons, flowing animations, and intuitive layouts create a visually appealing and seamless experience. Floating toolbars allow users to access features without interruptions, ensuring uninterrupted entertainment.
Lastly, the complexity of settings can overwhelm users. Smart TVs often require intricate configurations, which can be daunting. Cool Open System 6.0 simplifies this process with the Cool Box custom toolbox. Users can easily organize their settings, placing frequently used apps and features in accessible locations. This enhances usability and reduces frustration.
Cool Open System 6.0 has been running smoothly for nearly two months, earning positive feedback from users. These updates clearly address the eight pain points faced by smart TV users, proving that Cool Open System 6.0 provides effective solutions tailored to their needs.
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