On October 31, Sanxiong Aurora is set to unveil its first global home lighting store in Zhongshan Star Town Star Alliance. This marks a significant milestone for the brand as it officially enters the home lighting market with a range of innovative products that have been in development for years. The opening ceremony will not only showcase the brand’s latest designs but also reflect its commitment to delivering high-quality and stylish lighting solutions.
A detailed floor plan of the new store has been released, offering a glimpse into the modern and elegant design that customers can expect. The space is thoughtfully arranged to highlight the brand's three distinct product lines: Shanghai Style Classic, Chinese Impression, and Minimalist Life. Each series reflects a deep understanding of cultural aesthetics and consumer preferences, blending traditional elements with contemporary trends.
With over 3,000 specialty stores across China, Sanxiong Aurora has built a strong retail network. However, entering the Zhongshan Guzhen Star Alliance represents a strategic move to tap into one of the world’s most prominent lighting markets. As a major production and wholesale hub, the area provides ideal conditions for the brand to leverage local resources, collaborate with industry partners, and accelerate product innovation.
The home lighting initiative comes at a time when consumers are increasingly seeking personalized and high-end lighting solutions. With rising incomes and growing awareness of interior design, the demand for premium lighting products is on the rise. Sanxiong Aurora aims to meet this demand by offering products that combine functionality, artistry, and cultural depth.
To celebrate the launch, the brand will host a special event titled “Changing More and More Exciting†at Star Alliance. This strategic upgrade will feature the official launch of its new home lighting collection, along with exclusive experiences for attendees. The event is expected to draw attention from both industry professionals and lighting enthusiasts alike.
Industry experts anticipate that the new product lineup will generate significant buzz in the market. As Sanxiong Aurora continues to expand its presence in the home lighting sector, the brand is poised to make a lasting impact on the global lighting industry.
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