High-end market bonus release 2018 color TV market is expected to rebound

In 2017, the color TV market faced a challenging year, marked by declining sales and intense competition. According to data from Ove Cloud Network, TV sales from January to September fell by 9.2% compared to the previous year. However, the fourth quarter brought some positive signs, as panel price stabilization and aggressive promotional activities helped revive the industry. Nail Technology remains optimistic about the future of the color TV sector, believing that three key factors could help the industry recover from its downturn. One major driver of change in 2017 was the continuous advancement in display technology. The mid-to-high-end market began to see increased demand as consumers sought larger, more advanced, and personalized TVs. Despite the lack of significant improvement in the second half of the year, there was a gradual recovery in sales and a more stable market environment. OLED, quantum dot, and laser TV technologies started to gain traction, pushing the high-end market forward. Brands like LG, Skyworth, Changhong, and Konka expanded their OLED offerings, while TCL, Samsung, and Hisense boosted the adoption of quantum dot TVs. Laser TVs also emerged as a fast-growing segment, with Hisense, Changhong, and others leading the charge. According to NPD DisplaySearch, QLED TV sales in China are expected to grow by 100% in 2017, rising from 600,000 units in 2016 to 1.2 million units. Meanwhile, laser TV sales reached 67,000 units in 2017, generating 2.08 billion yuan in revenue, with growth rates of 116% and 109%, respectively. Analysts predict that by 2020, laser TV sales will reach 232,000 units, with revenue hitting 4.31 billion yuan, growing at a compound annual rate of 51% and 27%. Consumers are increasingly upgrading their preferences, seeking higher-quality and more premium products. This shift, combined with technological advancements, has unlocked new opportunities in the mid-to-high-end market. Meanwhile, the TV market experienced rapid reshuffling, with competition becoming more rational. While traditional TV brands still dominated, Internet TV struggled in 2017. At the 2017 China Flat Panel TV Industry Conference, it was reported that Internet TV held only 10% of the market share, compared to 15% for foreign brands and 75% for domestic players. As the market matured, many Internet TV companies faced challenges, especially after LeTV's financial crisis hit hard, causing disruptions across the supply chain and user base. Other Internet TV brands tried to compete through price wars, but the results were not impressive. In 2017, total TV sales reached 48 million units, but Internet TV brands accounted for less than 5 million units—far below LeTV’s previous sales figures. This indicates that relying solely on low prices and content strategies is not sustainable for long-term growth. As weaker players exited the market, the industry saw a more rational competitive landscape. This market reshuffling is seen as a positive development, paving the way for healthier competition in the TV sector. Another factor contributing to the market’s stability was the decline in panel prices. After years of steady increases, LCD panel prices began to drop in the second half of 2017, easing cost pressures for manufacturers. This price drop not only lowered overall TV prices but also influenced market direction, brand positioning, and industry trends. With the release of mid-to-high-end market dividends, ongoing market reshuffling, and falling panel prices, the color TV market is expected to rebound in 2018. The industry is showing signs of recovery, driven by innovation, consumer demand, and strategic adjustments.

Football Stadium Advertising LED Screen

This series is a classic football field advertising LED Screen, which is specially used for advertising display in various stadiums, such as football fields, basketball courts, badminton courts, tennis courts, volleyball courts and other competitive sports halls. Football Stadium Advertising LED Screen with IP65 waterproof level, excellent anti-collision ability, can resist the impact of balls. High brightnesee makes good perfomance even under sunshine. Good protection design on top of cabinet with thick anti-collision cotton.

Football Stadium Advertising Led Screen,Led Panel Display,Led Video Panel, Football Cup Led Display Billboards

Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.cwdisplay.com