High-end market bonus release 2018 color TV market is expected to rebound
In 2017, the color TV market faced a challenging year. According to data from Ove Cloud Network, sales volume of color TVs in the first three quarters of the year dropped by 9.2% compared to the same period in 2016. However, the fourth quarter brought some positive signals. Industry experts believed that falling panel prices and aggressive promotional activities would help the market recover. Nail Technology remained optimistic about the future of the color TV industry, arguing that there were three key reasons for the sector to emerge from its downturn.
One of the main factors driving this optimism was the continuous advancement of display technology. The mid-to-high-end market saw increased demand as consumers sought larger screens, higher quality, and more personalized options. Although the second half of 2017 didn’t show immediate signs of improvement, the market gradually stabilized. Technologies like OLED, quantum dot, and laser TVs began to gain traction, pushing the high-end segment forward.
OLED TVs, led by brands such as LG, Skyworth, Changhong, and Konka, gained more momentum. Quantum dot TVs, supported by TCL, Samsung, and Hisense, saw a significant rise in market penetration. Meanwhile, laser TVs emerged as a fast-growing category, with Hisense, Changhong, and Latitude making notable strides.
According to NPD DisplaySearch, QLED TV shipments in China are expected to grow by 100% in 2017, rising from 600,000 units in 2016 to 1.2 million. Laser TV sales also surged, reaching 67,000 units with revenue of 2.08 billion yuan in 2017, showing growth rates of 116% and 109%, respectively. Analysts predict that by 2020, laser TV sales will reach 232,000 units, generating 4.31 billion yuan in revenue, with a compound annual growth rate of 51% and 27%.
Consumption upgrades have driven demand for premium products, and technological advancements have further fueled the mid-to-high-end market.
The market landscape also changed rapidly, with competition becoming more rational. While 2017 was a tough year for Internet TV, traditional brands still dominated. According to the 2017 China Flat Panel TV Industry Conference, Internet TV had only 10% market share, while foreign brands held 15%, and domestic brands remained the largest players at 75%. As the market became more competitive, many Internet TV companies struggled, especially after LeTV faced severe financial difficulties.
LeTV’s debt crisis forced it to scale back operations, affecting its supply chain, distribution, and user base. Other brands tried to emulate LeTV’s business model through price wars, but these efforts failed to generate significant results. In 2017, total TV sales reached 48 million units, but Internet TV brands like Xiaomi, Microwhales, Cool Open, and others accounted for less than 5 million units—far below LeTV's previous sales figures.
This decline has pushed weaker players out of the market, accelerating the reshuffling process. As a result, the industry is returning to a healthier, more competitive environment. This shift is beneficial for the long-term development of the television sector.
Another factor contributing to the potential recovery was the drop in panel prices. After years of rising costs, LCD panel prices started to fall in the second half of 2017. According to Zhong Yi Kang, panel prices declined in June and July, with further reductions expected in the fourth quarter. This trend is expected to boost whole-unit sales and profitability.
The drop in panel prices not only lowers overall market prices but also influences market direction, brand structure, and industry development. Overall, the decline in panel prices is a positive sign for the entire industry.
With the release of mid-to-high-end market dividends, ongoing market reshuffling, and the rational decline in panel prices, the color TV market is expected to rebound in 2018.
The COB light series is a main light that improves the brightness of the stage lighting. The COB light with the focus function can be switched between the function of concentrating bright light and emitting soft light in a large area, so that it can meet the requirements of different brightness and spotlight on the stage. need. The difference between COB and other series is that white light and warm white light are mainly used in color, which is the main source of light on the stage, stand an important position on stage.
Cob Lights ,Cob Led Strip,Cob Led Light,Cob Strip Light
Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.cwdisplay.com