Samsung adopts OLED production "elastic display" is expected to be released in the first half of next year

The market for smartphones and tablets is on the rise, and South Korea's Samsung Electronics is preparing to mass produce plastics instead of glass displays. Designed specifically for mobile devices, this display is called a “elastic display” that makes mobile devices lighter, less prone to damage, and can be bent and folded.

Samsung's "elastic display" will use OLED. OLEDs are very thin and can be mounted on flexible materials such as plastic or metal foil. Switching to plastic without glass will make the display more durable and lighter.

It is reported that the "elastic display" is developed by Samsung Display, a Samsung subsidiary, and is currently in the final stage of development. It is expected to be released in the first half of next year.

Analysts at Woori Investment Securities said: "Samsung is still busy producing glass displays for Galaxy S III smartphones and Galaxy Note II tablets. From a profit perspective, the new displays don't seem so attractive."

Li Chengzhe, an analyst at Xinrong Securities, said, "The 'flexible display' technology helps reduce production costs."

It is widely believed that Samsung's soaring profits have enabled it to invest heavily in the display business in the face of oversupply of panels. In the third quarter, Samsung Electronics’ net profit surged 91% year-on-year to around US$6 billion.

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