Huawei Terminal and BesTV reached strategic cooperation

"The strategic cooperation between Huawei Terminal and BesTV has opened up a new model for cross-industry cooperation. It will be an extension of intelligent terminals to customer services." Huawei consumer BGCEO Yu Chengdong said, "Put BesTV resources into Huawei's terminals, not only Huawei's terminals will provide users with better audio and video experiences while enhancing Huawei's brand competitiveness.

On January 10, 2013, at the world-famous CES show, Huawei Terminal announced a strategic cooperation with BesTV. Huawei Terminal and BesTV will form an all-round cooperative relationship in video solutions, marketing, and technology to achieve end-to-end collaboration so as to provide users with a better experience. According to the strategy reached by both parties, both parties will give priority to cooperation in the Chinese market. In the future, Huawei will use the global strength of Huawei's terminals to extend its successful cooperation model to the global market.

Zhang Dazhong, deputy director of Shanghai TV Station and vice chairman of BesTV AG, said, “We are very pleased to have reached a strategic cooperation with global leading intelligent terminal brand Huawei terminal. Huawei terminal has the advantages of global channels, global operation capabilities and global partners. , With products and services spread all over the world, mobile broadband terminals and home access terminals have the largest market share in the world, and the global market for smartphones is leading. These resources will form a very beneficial and complementary relationship with BesTV's content and operational advantages, and the two sides will work closely together. It will surely raise the brand influence of both consumers to a new level."

BesTV is China's leading new media audiovisual business operator and service provider, with powerful audio and video content creativity and production, interactive product R&D and application, and new media management and operation comprehensive advantages; at the same time BesTV is IPTV technology has an industry-leading operating management platform and is a leader in China's IPTV industry.

According to the strategic cooperation between Huawei Terminal and BesTV, the two parties will set up a joint project working group. Huawei Terminal will provide BesTV with serialized end products, which will help BesTV to build an overall video solution and BesTV will carry out sales and business expansion. Implement video service operations. At the same time, the products and solutions that the two parties cooperate with can be promoted and sold in their respective channels, or they can carry out joint marketing.

In addition to the business-level cooperation, the two sides will also carry out in-depth technical cooperation. Huawei Terminal will communicate with BesTV on the latest advances in new technologies and select the relevant technologies of common interest to carry out priority cooperation, including but not limited to standards, new technology experiments, commercial promotion, etc., in order to build a leading edge in both frontier technologies. And get more words and business opportunities.