Quality Home Appliances Carnival Sharp & Lynx Super Brand Opens

On August 31st, Sharp, a renowned household appliance brand, collaborated with Tmall to host the "8K Eye-opening" 2017 Sharp Tmall Super Brand Day event in Shanghai. Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, and Yuan Xuezhi, General Manager of Tiandian, attended the event and gave speeches. Tian Cheng mentioned at the forum that this year’s consumer electronics market has given us hope, especially for Sharp. Both parties expressed their commitment to enhancing consumers' quality of life through their respective brands and setting new standards for audiovisual lifestyles. During this Super Brand Day, Wu Yanzu, a well-known male celebrity, will also assist Sharp's 8K TV launch via live online streaming. Additionally, the Sharp 8K Cross-border Forum took place simultaneously, gathering industry leaders from e-commerce platforms, video platforms, medicine, education, and other sectors to discuss the future of the 8K industry across domains and share insights on the applications of ultra-fine images in China and the profound impact of 8K TVs on future living standards. ![2017 Sharp Tmall Super Brand Day Officially Opens](http://i.bosscdn.com/blog/e1/33/f7/3d290dcb760777c7801042c69b.jpg) **Trump and Sharp Join Hands to Explore New Marketing Models** For companies, connecting brands with consumers and encouraging potential consumer groups to appreciate the quality of home appliances to enhance their quality of life is crucial for any brand. As we know, Tmall possesses vast amounts of user data, advanced AI application technologies, and extensive operational experience and resource accumulation, providing a robust and comprehensive infrastructure for Tmall Super Brand activities. At the event, Sharp noted that joining Tmall Super Brand Day is a significant component of Sharp's brand communication strategy and its 8K TV marketing layout. By leveraging Tmall's powerful platform capabilities, Sharp aims to offer more precise product services to consumers, enhancing the shopping experience and operational efficiency. Tmall executives present at the event also mentioned that with the continuous evolution of consumption upgrades, quality, personalization, and enjoyment are becoming the three major features of China's resident consumption upgrade, leading to a growing demand for high-end brands. Sharp's participation will provide consumers with more quality home life solutions during the Tmall Super Brand Day event. This collaboration can be seen as a winning combination, promising to create new milestones. Sharp has consistently placed great emphasis on e-commerce channels. Previously, Sharp and Tmall had established a solid cooperative foundation. Last year's Double 11 and this year's 618 saw Sharp achieve impressive sales figures. Selecting Tmall Super Product as part of its brand communication strategy and 8K future marketing layout was a carefully considered decision. Sharp is dedicated to innovative product technology, leveraging Tmall's powerful traffic entry and resource advantages. Whether it’s pre-promotion, the release of 8K TVs, or star managers assisting, these efforts have yielded positive results during Tmall Super Brand Day. Both parties are jointly exploring new marketing models, showcasing the charm of smart home life centered around 8K, thereby boosting consumption. **Foxconn and Sharp Lead the Industry Chain, Making 8K Future Promising** ![Major Industry Leaders Discuss 8K Technology](http://i.bosscdn.com/blog/7e/65/69/6ab2d655ce8fd8dbc4166c7ebd.jpg) As the world's first consumer-grade 8K TV, Sharp's AQUOS 8K TV garnered widespread attention upon its unveiling, sparking discussions among on-site guests and media alike. The topic of "Beyond TV: Where else can 8K's ultra-precise picture quality be applied?" became the focal point of the day. During the 8K cross-border forum held during the event, Sharp engaged in a live dialogue with experts from various industries, showcasing the broad application prospects of 8K technology, such as high-tech R&D and high-precision manufacturing in industrial production. Sharp’s active investments in product research and development, along with strict quality control, allow consumers to easily enjoy the life-changing benefits of high-quality products. Additionally, during sports event broadcasts, using 8K cameras to capture screens offers audiences a more pleasing HD viewing experience. We have reason to believe that with Foxconn and Sharp's promotion of the 8K eco-industry chain, pursuing 8K technology has become a new trend in the industry. Upstream and downstream companies in many industrial chains are beginning to enter this field. It is anticipated that 8K TVs will soon become widely consumed, and "8K" will transform from a technological concept into a way of life. ![Sharp 8K TV is Not Just a "TV"](http://i.bosscdn.com/blog/31/11/00/06437e10a79727cfbc5e8d9d3b.jpg) In the field of ultra-fine image quality, Sharp’s 8K technology has long been ahead of other manufacturers, driving the iteration of various industries and content innovation. "8K imaging is not only the cornerstone of China's Manufacturing 2025 initiative but also a key factor in improving the future of humanity." In the process of upgrading the industrial chain, Foxconn and Sharp have already provided ample hardware and technological support to usher in the 8K era. For Foxconn and Sharp, 8K TVs are not merely "TVs," but rather an ecosystem centered around 8K TVs as the hub of smart home IoT environments. In the future, Sharp 8K TVs will become the central control point for family life, enabling users to perform various operations and access services simply by turning on the TV, and seamlessly integrating smart appliances like washing machines and refrigerators. Such possibilities, even surpassing expectations, could soon become reality. Undoubtedly, the wide application of 8K technology in social life will disrupt traditional business models and service paradigms. At present, China's consumption upgrade is at a critical juncture in its development. The degree of product innovation, the level of quality improvement, and the richness of shopping experiences all influence the pace of market development, determining whether markets thrive or decline. Leveraging Foxconn's industrial chain ecosystem and Tmall's Super Brand Day activities, Sharp will bring about transformative changes in people's daily lives, allowing more individuals to enjoy an "ideal life" and unlocking a superior quality of life. This event marks a milestone in Sharp's journey toward innovation and collaboration, showcasing its commitment to advancing the future of technology and enhancing global living standards.

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