On August 31st, Sharp, a renowned household appliance brand, collaborated with Tmall to host the "8K Eye-opening" 2017 Sharp Tmall Super Brand Day event in Shanghai. Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, and Yuan Xuezhi, Foxconn Group CMO and General Manager of Tiandian, were present and delivered speeches. Tian Cheng mentioned at the forum that this year’s consumer electronics market has given Sharp great hope. Both parties emphasized their commitment to providing consumers with a superior quality of life through their respective brands and establishing audiovisual lifestyle benchmarks. During this Super Brand Day, Wu Yanzu, a prominent male celebrity, will assist in the debut of Sharp's 8K television via live online streaming. Additionally, the Sharp 8K Cross-border Forum took place concurrently, gathering industry leaders from e-commerce platforms, video platforms, medicine, education, and more to discuss the future of the 8K industry across sectors and share examples of ultra-fine image applications in China and the profound impact of 8K TVs on the quality of life.
The 2017 Sharp Tmall Super Brand Day officially commenced with a splash.
Trump and Sharp have teamed up to pioneer new marketing strategies. For businesses, connecting brands with consumers and making potential customer groups aware of the quality of home appliances enhancing their living enjoyment is crucial. Tmall boasts vast user data, advanced AI technologies, and extensive operational expertise and resource accumulations, providing a robust infrastructure for Tmall Super Brand Days. Sharp emphasized that participating in Tmall Super Brand Day is a significant component of its brand communication strategy and 8K TV marketing plan. Leveraging Tmall's formidable platform strength, Sharp aims to offer more precise products and services to consumers, enhancing their shopping experiences and operational efficiency. Tmall executives noted that with the ongoing upgrade of consumer demands, quality, personalization, and enjoyment are becoming key features of China's consumer upgrade, and high-end brands are gaining increasing attention. Sharp’s involvement will offer more premium home life solutions during the Tmall Super Brand Day event. This collaboration is undoubtedly a winning combination, promising to create new highlights.
Sharp has consistently placed great emphasis on e-commerce channels. Previously, Sharp and Tmall had established a solid foundation for cooperation. Last year’s Double 11 and this year’s 618 both saw Sharp achieve impressive sales figures. Selecting Tmall Super Product as part of its brand communication strategy and 8K future marketing layout was a well-thought-out decision. Sharp remains dedicated to innovative product technology, utilizing Tmall’s powerful traffic and resource advantages. Whether during pre-promotions, the launch of 8K TVs, or star endorsements, these efforts have yielded positive outcomes on the Tmall Super Brand Day stage. Both parties are jointly exploring new marketing models, highlighting the allure of an 8K-centered smart home lifestyle to boost consumption.
Foxconn and Sharp are leading the industry chain, and the future of 8K is promising.
At the 8K cross-border forum held during the event, Sharp engaged in live discussions with experts from various industries, showcasing the broad application prospects of 8K technology in areas like high-tech R&D and precision manufacturing. Sharp’s focus on product research and development and stringent quality control allows consumers to enjoy the benefits of high-quality products more easily. During sports broadcasts, 8K cameras capture screens, offering audiences a more enjoyable HD viewing experience, among other applications. We have every reason to believe that with Foxconn and Sharp's promotion in the 8K eco-industry chain, pursuing 8K technology will become a new trend in the industry. Companies across various industrial chains are beginning to enter the market. It is anticipated that 8K TVs will soon become widely accessible, and "8K" will transition from a technological concept to a way of life.
Sharp's 8K TV is not merely a "TV."
In the realm of ultra-fine image quality, Sharp’s 8K technology has long led the pack among competitors, driving the upgrade of various industries and content innovation. "8K imagery is not only the cornerstone of China's Manufacturing 2025 initiative but also a key factor in shaping humanity's future." In the process of upgrading the industrial chain, Foxconn and Sharp have laid down sufficient hardware and technological foundations to usher in the 8K era. For Foxconn and Sharp, 8K TVs are more than just "TVs"; they represent an entire ecosystem centered around smart home environments as IoT hubs. In the future, Sharp 8K TVs will serve as the central control unit for family life. With a simple TV activation, various operations and services can be performed, seamlessly integrating smart appliances like washing machines and refrigerators. Such possibilities could even exceed expectations. The widespread application of 8K technology in social life will undoubtedly disrupt traditional business models and service paradigms.
Currently, China's consumer upgrade is at a pivotal developmental juncture. The degree of product innovation, quality enhancement, and shopping experience richness all determine the pace of market growth. Relying on Foxconn's industrial chain layout and leveraging Tmall's Super Brand Day activities, Sharp will bring transformative changes to the general public, enabling more individuals to enjoy an "ideal life" and unlocking a better quality of life.
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