As the upcoming "Double 11" and the "Double 12" promotions approach, it's an ideal time to consider purchasing a high-quality television, especially large-screen 4K models. According to recent data, panel prices have been on a downward trend since October, signaling that TV prices are expected to continue falling in the coming months, with more aggressive sales strategies likely to follow.
A notable drop of up to 7% has already been seen in 40-inch and 43-inch models. The decline in panel prices began in June, escalated in August and September, and continued into October. According to the latest report from IHS, a leading panel analysis and statistics agency, panel prices remained stable but still declined overall, with the most significant drops occurring in the 40-inch and 43-inch categories.
Experts suggest that this price drop is largely driven by manufacturers aiming to boost shipments at lower prices. Meanwhile, larger panels such as 55-inch and 65-inch models have actually become more expensive compared to last year, although some models have seen reduced pricing. This shift reflects changing market dynamics and consumer preferences.
Looking ahead, industry analysts predict that LCD panel prices will keep falling. For example, 32-inch panels may see an average price drop of $2, as Chinese manufacturers focus more on overseas markets and shift production towards 40- and 43-inch models. Similarly, 40- to 43-inch flat-panel TVs could drop by about $5, while 49- to 50-inch models might fall by $7 due to increased production from the 8.6-generation lines.
For larger sizes, 55-inch panels are expected to decrease by around $5, and 65-inch panels could drop by as much as $12, mainly due to high inventory levels and slower demand for big-screen TVs compared to supply.
Despite the sluggish performance during the previous "Double 11" period, where domestic TV sales fell by 15.6% year-on-year, experts believe that the next promotional season—whether it’s "Double 11," "Double 12," or even Christmas—could bring a change in the market. With falling panel prices and manufacturers looking to boost sales, TV retailers are expected to offer more attractive deals, making large-screen 4K TVs more affordable than ever before. So, if you're in the market for a new TV, now might be the perfect time to make your purchase.
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