With the upcoming "Double 11" and the "Double 12" at the end of the year, it's an excellent time to consider purchasing a new TV, especially large-screen 4K models. Recent data shows that panel prices have been steadily decreasing this month, which is expected to continue into the coming months. As a result, retailers are likely to ramp up promotional activities, making it a great opportunity for consumers to get high-quality TVs at more affordable prices.
According to the latest report from IHS, an international panel analysis and statistics agency, panel prices continued to fall in October, with the most significant drop observed in 40-inch and 43-inch models—reaching as much as 7%. This decline started earlier in June, with more dramatic drops in August and September. The trend has persisted, signaling a clear shift in pricing strategy among manufacturers.
Analysts suggest that the price cuts on smaller panels, like 40- and 43-inch models, are part of a broader strategy to boost sales by offering more competitive pricing. In contrast, larger sizes such as 55-inch and 65-inch TVs have seen more stable or even higher prices compared to last year. However, the overall market is still experiencing downward pressure, with some models seeing the lowest prices in recent quarters.
Looking ahead, experts predict that LCD TV panel prices will continue to fall. For example, 32-inch panel prices may drop by an average of $2, as Chinese manufacturers focus more on exporting 40- to 43-inch models rather than smaller ones. Meanwhile, 40- to 43-inch flat-panel TVs could see an average drop of $5, while 49- to 50-inch models might decrease by $7 due to increased production from the 8.6-generation lines.
The 55-inch panel prices are expected to fall within a range of $5, and 65-inch models could drop by as much as $12, mainly due to high inventory levels and slower demand for large TVs compared to supply. Despite these trends, the domestic color TV market saw a 15.6% year-on-year decline in sales volume during the 11th period, with total sales reaching only 11.8 billion yuan—a 11.9% decrease compared to the previous year.
While the market appears sluggish this season, the upcoming "Double 11" and "Double 12" promotions, along with Christmas, could change the situation. With falling panel prices and manufacturers eager to boost sales, we can expect more aggressive discounts and promotions. This means that consumers will soon have a prime opportunity to purchase large-screen 4K TVs at significantly reduced prices. If you're looking to upgrade your home entertainment system, now might be the perfect time to act.
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