Commercial lighting will become the blue ocean of energy-saving lamps

Recently, the only lighting manufacturer that entered the Expo's private enterprise hall and domestic famous brand Oplux Lighting announced the official start-up of the 2010 “National Subsidy Green Photo Project” at the Shanghai World Expo’s Joint Private Enterprise Hall. Taking this opportunity, Mr. Ma Xiuhui, President of Op Lighting, talked about the future of energy-saving lamp products in her eyes.

Compared with traditional incandescent lamps, energy-saving lamps have a long life, save energy and save money: a 20W energy-saving lamp and a 100W incandescent lamp have the same brightness, but they can save 175 degrees of electricity a year, save electricity costs by 105 yuan, and reduce carbon dioxide. 150 kg of emissions. If all 1.33 billion people in the country use energy-saving lamps, they can save about 60 billion kWh per year and reduce carbon dioxide emissions by 59.82 million tons, equivalent to 539 million trees absorbing carbon dioxide, which is equivalent to reducing the carbon emissions of nearly 30 million vehicles. . Because of this, the world is promoting energy-saving lamps and eliminating incandescent lamps.

Ma Xiuhui frankly stated that although China is the world's largest manufacturing base for high-efficiency lighting products, 95% of the world's energy-saving lamps are made in China, but there are only a few brand companies that really have influence. Most of the lighting companies are still in the stage of OEM manufacturing for foreign brands, mainly export, and the domestic market share is very low. At present, the annual output value of the lighting industry in the country is more than 3,000 billion yuan, but there are only a few dozen lighting enterprises with a middle-aged production value of over 100 million yuan. Some lighting companies are still in the status of cottage factories and small workshops. In the financial crisis in 2008, nearly 70% of domestic lighting companies suffered losses, and only 10% made profits. Of the 11,000 lighting companies, 3,000 have already closed down. In addition, some domestic energy-saving lamps have a problem of uneven quality, which also leads consumers to be reluctant to choose energy-saving lamps.

In spite of this, Ma Xiuhui is still optimistic about energy-saving lamps, thinking that this is a sunrise industry. She said that when Op Lighting had just started, product sales were quite good; but around 1998, domestic energy-saving lamps entered the state of price war, and each product sold for only 3 or 5 yuan, which could not cover product costs, resulting in product quality. It also fell, losing a portion of consumers. At that time, Op Op’s decision was to uphold quality and not to cut prices. Although sales of about 10 yuan each were not very good at the time, three years later, Oplux’s sales resumed growth and it had 40% annual growth. The above increase. This proves that the market still recognizes high-quality energy-saving lamp products, consumers also welcome high-quality energy-saving lamps, but the price war can eliminate a group of small businesses that do not meet the standards.

In consumer recognition of energy-saving lamps, Ma Xiuhui's point of view is: China's public awareness of energy conservation and environmental protection is very strong, almost can be used to describe the annual growth rate of 100%. She noted that the penetration rate of energy-saving lamps in the community is now very high. For example, in a community of more than 400 households, there may be more than 380 residents who use energy-saving lamps. The "green lighting project" promoted by government departments has further enhanced public recognition of energy-saving lamps. Because of government subsidies, citizens can use high-quality energy-saving lamps at very low prices, thus saving energy-saving lamps. There are intuitive feelings for saving money.

In addition, commercial lighting will also become the future blue ocean for energy-saving lamp products. Ma Xiuhui used the term “systematic lighting solutions” to focus on providing value-added services and application solutions for professional users, that is, changing from selling energy-saving light products to selling lighting concepts. It is understood that commercial lighting is focused on large corporate customers such as banks, telecommunications, and real estate; followed by professional groups such as decoration workers and installers. In the future, they may decide to some extent to replace the final consumer, so that energy-saving lamps have more use.