This year's color TV market has faced challenges as the overall industry hasn't seen significant growth. Traditional internet TV brands have hit a major roadblock, with sales stagnating and heavy losses putting immense pressure on many companies, leaving them struggling to survive. To cope with these difficulties, brands are now focusing on catering to the rising demand for premium products. Starting from the first half of the year, well-known names like Xiaomi, LeTV, Skyworth, and others have launched laser TVs or ultra-large screen models, aiming to better meet consumers' growing appetite for bigger, more immersive viewing experiences.
Inspired by this trend, recent industry reports suggest that PPTV, an internet TV brand under SunTV, is also preparing to enter the laser TV market. It is expected that the product will be officially released around the end of December, marking PPTV’s official entry into this competitive segment. According to insider sources, PPTV’s laser TVs may offer superior performance compared to other brands, with a brightness level reaching up to 4,000 lumens, making them suitable for a variety of lighting environments. While specific details about other features remain undisclosed, the launch is already generating considerable interest.
One key advantage PPTV holds over competitors like Skyworth and Hisense is its extensive sports content library. Imagine watching live matches of La Liga, the Premier League, or the Champions League on a massive 100-inch screen — an experience that could significantly enhance viewer engagement. This unique selling point might be one of the main reasons behind PPTV’s decision to expand into the laser TV space.
Industry experts believe that in a market where both the traditional TV and projection industries are not performing strongly, internet TV brands have realized the need to accelerate product upgrades. Moving away from the old strategy of competing solely on price, they are now focusing on enhancing value through technological innovation. Laser TVs, which offer larger screen sizes at relatively affordable prices, have become a strategic choice for many brands looking to explore new opportunities in the television market.
Moreover, with increasing efforts from major TV manufacturers and projection companies, the popularity of laser TVs has never been higher. According to industry data, the laser TV market experienced a staggering 200% growth in 2017, especially in the 80-inch and above segment, where laser TVs accounted for over 60% of total sales. With such promising trends, the future of laser TVs looks bright and full of potential.
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