(Original title: iPhone X doesn't recognize Chinese faces? User suspects Apple is suspected of discrimination)
According to a report by Reference News Network on December 20, U.S. media outlets claimed that a Chinese woman named Yan had received two refunds from Apple for newly purchased iPhones after her device's facial recognition system failed to distinguish her from her Chinese colleague. The issue raised concerns about potential bias in Apple's AI technology.
As reported by Newsweek on December 18, Ms. Yan from Nanjing, Eastern China, told local media that despite setting up the facial recognition feature herself, one of her female colleagues was able to unlock both of her iPhone X devices. This sparked suspicion that the system might not be working properly for certain users.
Ms. Yan contacted Apple’s official technical support after discovering the problem, but the company did not take her concerns seriously at first. She and her colleague then visited an Apple store to demonstrate the issue to a staff member.
The staff member believed there was a camera malfunction and processed a refund for Ms. Yan, who then purchased a new iPhone X. However, the same issue occurred with the second phone, leading the staff to refund it again. They suggested the problem might not be with the hardware, but rather the software itself.
It remains unclear whether Ms. Yan has attempted to purchase a third iPhone X. A U.S. Newsweek reporter reached out to Apple for a response, but no comment has been received so far.
On social media, a Twitter user criticized Apple’s Face ID, suggesting that its designers may have only tested the feature on white individuals. Another user pointed out that this issue could affect people of other races as well.
Face ID was one of the most anticipated features of the iPhone X, released last month. However, past facial recognition systems have often struggled with accurately identifying non-white faces. Apple claimed to have solved this issue, stating in a security white paper that the chance of someone else unlocking an iPhone X using Face ID is approximately 1 in 1,000,000—compared to 1 in 50,000 for Touch ID.
There have been several instances where facial recognition technology has failed to accurately identify people of different ethnicities. For example, in 2015, Google’s photo app mistakenly labeled an African-American man as a gorilla. In 2009, Hewlett-Packard’s video tracking software had difficulty recognizing black faces, and Nikon’s camera software incorrectly detected "winking" on East Asian faces.
These incidents highlight ongoing challenges in ensuring that facial recognition systems are fair and accurate across all demographics. As technology continues to evolve, companies like Apple must remain vigilant in addressing such issues to ensure inclusivity and reliability for all users.
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