Bite the innovation, do not relax, diligently, optoelectronics lead the new trend of LED development
How to make LED new light source to illuminate the streets and thousands of households faster and more, and to achieve universal application, Dongguan Qinshang Optoelectronics Co., Ltd. made active exploration for this.
Improve scientific research system and innovate and realize socialization
Qinshang Optoelectronics Co., Ltd. was founded in 1994, originally a company engaged in hardware manufacturing. Since 1998, Qinshang Optoelectronics has started research and development of low-power and medium-power LEDs. In 2004, it began to focus on research and development of high-power LED applications. In 2007, it achieved mass production of high-power LED lighting products. Integrated application solution providers and excellent business model providers for lighting, interior lighting, landscape lighting, rail transit lighting, medical lighting, display and headlight lighting. Talking about this change of enterprise, Mr. Li Xuliang said: "Innovation is the inexhaustible motive force for enterprise development; and the innovation path is the charm of enterprise innovation. The innovation path we take is based on independent innovation and enterprise Innovation is the platform, widely gathers social innovation resources and elements, establishes and perfects scientific research systems that integrate various innovation subjects, and realizes innovation and socialization."
Only with the ability of independent innovation, enterprises can have the right to speak and take the initiative in the market. Qinshang Optoelectronics always keeps in mind this truth. As one of the earliest enterprises in the field of LED semiconductor lighting industry in China, Qinshang Optoelectronics has positioned the market of enterprises in the field of LED applications, and has set the target of innovation as LED application technology. Mr. Li Xuliang said: "This is because the terminal of LED products is the market. The market finally buys LED lamps and buys LED lighting solutions. Therefore, LED application products are very important, and the application market is very broad." This understanding, Qinshang Optoelectronics focuses on the research and development of LED application technology, around the field of high-power LED semiconductor lighting, in the LED outdoor lighting, indoor lighting, landscape lighting, rail traffic lighting and other aspects of continuous technological breakthroughs. First, they established an innovation platform based on enterprises, and established the "Diligence Semiconductor Lighting Technology Research Institute", and approved by CNAS, equipped with more than 160 sets of testing equipment, nearly 100 testing items, at the time of testing. It is a world leader in terms of span and frequency. The second is to train a professional R&D team with high, precise and talented talents, and introduce senior experts from the State Key Laboratory of Integrated Optoelectronics of Tsinghua University. The leader is a special professor of Changjiang, a doctoral tutor, and a national “973†project. The chief scientist and director of the National Key Joint Laboratory of Integrated Optoelectronics, the R&D team is at the forefront of the industry. The third is the innovative benefit distribution mechanism, the implementation of the “creation planâ€, and the incentives for R&D personnel through a composite incentive model such as profit commission, cash dividends, options, and equity. For those who have obtained national appearance patents, national utility model patents, and national invention patents, they will not only be able to obtain rich R&D design bonuses, but also receive a fixed bonus for mass production and sales. The trinity of innovative means, innovative teams and innovative mechanisms has ignited a powerful innovation energy. Up to now, Qinshang Optoelectronics has obtained 427 national authorized patents, including 38 invention patents, which has become the most patented enterprise in China and even the world LED industry.
Innovation needs to constantly seek new changes, not to stand still; innovation needs to be good at learning, not to build cars behind closed doors. Mr. Li Xuliang clearly realized that the current enterprise innovation should focus on the market and look at the society with an open vision, make extensive use of social innovation resources, and let other innovative entities' talents, capital, information, technology and other innovative elements be used by me. Therefore, while adhering to independent innovation, Qinshang Optoelectronics cooperated with universities and colleges to carry out “production, learning and research†cooperation, carry out joint innovation, collaborative innovation, introduction, digestion, absorption and innovation. In recent years, they have cooperated with well-known domestic universities such as Tsinghua University, Tongji University and South China University of Technology in the fields of basic research, applied technology research and industrial design, and established the National Accreditation Laboratory (CNAS) and Guangdong Semiconductor Lighting Technology and Application. Engineering Technology Research and Development Center, Guangdong Enterprise Technology Center, Dongguan Semiconductor Lighting Technology Research Institute, Dongguan Key Laboratory, Postdoctoral Research Station, Tsinghua University National Laboratory for Integrated Optoelectronics, Tongji Qinshang City Lighting Innovation Design Center, etc. Scientific research institutions have formed the most powerful "production, study and research" technology research and development system in the industry. Among them, Qinshang Optoelectronics has achieved the upgrade from traditional technology to high-tech through the cooperation of “production, learning and researchâ€, and has upgraded from functional lighting products to energy-saving lighting and intelligent lighting solutions, and gradually explored a semiconductor lighting. A road to industrial development that is closely integrated with wind and solar energy. In addition, Qinshang Optoelectronics also attaches great importance to product design innovation, and is committed to creating "technology + art" products. They have strategic cooperation with Tsinghua University, Central Academy of Fine Arts, China Academy of Art, Guangzhou Academy of Fine Arts and Asia's top industrial design institutes to provide groundbreaking and forward-looking product design for the development of LED lighting products. Design is at the forefront of the industry.
The perfect scientific research system and rich innovation resources have integrated the strong scientific research strength of Qinshang Optoelectronics. Today, Qinshang Optoelectronics not only has outstanding achievements in innovative technologies and innovative products, but also has a prominent position in China's LED industry. It has become a member of the China Semiconductor Lighting Technology Standards Working Group, the chairman of the Guangdong LED Industry Alliance and the national “863†plan undertaker. .
Implementing plans A and B, and realizing the price of civilians
Speaking of the application engineering of Qinshang Optoelectronics LED products, every employee who is working on Optoelectronics can be proud of it: the LED lighting renovation project of the Great Hall of the People and the conference hall, and the 60th anniversary of the National Day military parade Tiananmen Large LED display project in the square, large-scale LED display project of the National Grand Theatre "Fuxing Road", LED lighting renovation project of the National Housing and Urban-Rural Development Office, Shenzhen landmark Jingji 100 lighting and indoor lighting project, 120 km Shenzhen Expressway Highway LED streetlights and tunnel lighting projects, Shenzhen Metro Line 3 LED lighting project, Guangbai Group LED lighting demonstration project, Malaysia's first highway LED streetlight project, etc. In the eyes of Li Xuliang, LED has a broader application area that needs to be vigorously developed, that is, indoor and outdoor lighting. He said: "No matter how good the technology is, no matter how good the product is, it will be less expensive if the price is too expensive. Only by letting the user afford your product can the final value of the product be realized. We have implemented a plan for indoor lighting. A plan 'and a 'B plan' for outdoor lighting, the purpose is to significantly reduce the price of LED products, to achieve the civilian price, so that LED products can go up the streets, into thousands of households, accelerate the promotion of applications. â€
The raw materials and accessories required for the production of LED lighting products are expensive, and the investment in research and development and production is also large, which is the reason for the high price of LED products. The high price puts the aristocratic label on the LED lighting products, which makes the ordinary people discouraged and seriously hinders the popularization of LED lighting products. How to reduce product prices while ensuring product quality has become a problem that must be overcome. In order to break through this price threshold, Qinshang Optoelectronics proposed a concept of “high cost performanceâ€, which is to reduce the price of products under the premise of ensuring high performance of products. Driven by this concept, Qinshang Optoelectronics implemented “A Plan†and “B Plan†in 2010 and 2011. In the "A Plan", Qinshang Optoelectronics has created a "combination boxing": through technological innovation and business model innovation, through the integration of upstream and downstream, established an intensive procurement, production and sales system to achieve large procurement, large Logistics, mass production, and the price of products to the maximum extent. In the first year of the implementation of the "A Plan", they put the price of a 5W LED bulb to as low as 30 yuan, causing a sensation in the market. In "B Plan", Qinshang Optoelectronics shouted a very tempting slogan to the user: "The configuration of 'BMW', the price of 'QQ'". In order to achieve this, in 2011, Qinshang Optoelectronics signed a long-term and stable procurement contract with the leading suppliers of chips, light sources, power supplies, heat sinks and electronic components. By establishing such a strategic partnership, Qinshang Optoelectronics can purchase the best raw materials and accessories in the industry at the best price, and seek the “quantity†outbreak on the premise of ensuring quality. Coupled with the expansion of production capacity, the unit cost of the product is significantly reduced, and the cost performance is significantly improved. Compared with the same period in 2010, the production cost of outdoor lighting products such as LED lighting for Qinshang Optoelectronics has been reduced by 50%. They gave all the reductions to the users, and reduced the price of outdoor lighting products such as LED street lamps by 50% at a time, making Qinshang Optoelectronics lead the way in LED application engineering, becoming the world's industry's most mature application engineering case and leading technology. Business. As a result of mastering the pricing power, Qinshang Optoelectronics also led the formulation of the local standards for “LED street lights†in Guangdong Province, which raised the corporate standards to the industry standards of Guangdong Province and participated in the formulation of national standards, thus affecting and promoting the development of the entire LED market.
By implementing the A and B plans, Qinshang Optoelectronics is committed to broadening the mass consumption of LED products, and has launched a series of products with high cost performance, which has reduced the “aristocratic†appearance of LED products and effectively promoted the LED products. Civilianization process. On this basis, Qinshang Optoelectronics continued to pursue the pursuit of victory, expand the results, and strive to unblock the sales channels of products. In 2011, they launched the “Hundred City Thousand Stores†program, working with distributors to set up thousands of “Light Experience Centers†in hundreds of cities across the country. These “light experience centers†have been carefully designed by the professional design team of Qinshang Optoelectronics, and the exhibition area blends. People can experience the healthy light environment brought by LED lighting. In addition to focusing on the LED series lighting products of Qinshang Optoelectronics, these “Light Experience Centers†also provide one-stop service to provide integrated LED lighting solutions according to customers' needs. At present, Qinshang Optoelectronics' “100-City Store†program is being actively promoted. Beijing, Shanghai, Guangzhou, Nanjing, Xiamen, Xi'an, Suzhou, Dongguan, Zhongshan and other places have established corresponding “light experience centersâ€, which have become localities. One of the most watched and most competitive sales channels.
From the internal focus on innovative design, expansion of production capacity, to the external procurement and sales channels, Qinshang Optoelectronics strives to implement the concept of "industry for the people, let the society", so that the LED products that have been "satisfied" in the past have been displayed. The cost-effective advantage and the civilian style have begun to enter the outdoor public and indoor public lighting.
Improve scientific research system and innovate and realize socialization
Qinshang Optoelectronics Co., Ltd. was founded in 1994, originally a company engaged in hardware manufacturing. Since 1998, Qinshang Optoelectronics has started research and development of low-power and medium-power LEDs. In 2004, it began to focus on research and development of high-power LED applications. In 2007, it achieved mass production of high-power LED lighting products. Integrated application solution providers and excellent business model providers for lighting, interior lighting, landscape lighting, rail transit lighting, medical lighting, display and headlight lighting. Talking about this change of enterprise, Mr. Li Xuliang said: "Innovation is the inexhaustible motive force for enterprise development; and the innovation path is the charm of enterprise innovation. The innovation path we take is based on independent innovation and enterprise Innovation is the platform, widely gathers social innovation resources and elements, establishes and perfects scientific research systems that integrate various innovation subjects, and realizes innovation and socialization."
Only with the ability of independent innovation, enterprises can have the right to speak and take the initiative in the market. Qinshang Optoelectronics always keeps in mind this truth. As one of the earliest enterprises in the field of LED semiconductor lighting industry in China, Qinshang Optoelectronics has positioned the market of enterprises in the field of LED applications, and has set the target of innovation as LED application technology. Mr. Li Xuliang said: "This is because the terminal of LED products is the market. The market finally buys LED lamps and buys LED lighting solutions. Therefore, LED application products are very important, and the application market is very broad." This understanding, Qinshang Optoelectronics focuses on the research and development of LED application technology, around the field of high-power LED semiconductor lighting, in the LED outdoor lighting, indoor lighting, landscape lighting, rail traffic lighting and other aspects of continuous technological breakthroughs. First, they established an innovation platform based on enterprises, and established the "Diligence Semiconductor Lighting Technology Research Institute", and approved by CNAS, equipped with more than 160 sets of testing equipment, nearly 100 testing items, at the time of testing. It is a world leader in terms of span and frequency. The second is to train a professional R&D team with high, precise and talented talents, and introduce senior experts from the State Key Laboratory of Integrated Optoelectronics of Tsinghua University. The leader is a special professor of Changjiang, a doctoral tutor, and a national “973†project. The chief scientist and director of the National Key Joint Laboratory of Integrated Optoelectronics, the R&D team is at the forefront of the industry. The third is the innovative benefit distribution mechanism, the implementation of the “creation planâ€, and the incentives for R&D personnel through a composite incentive model such as profit commission, cash dividends, options, and equity. For those who have obtained national appearance patents, national utility model patents, and national invention patents, they will not only be able to obtain rich R&D design bonuses, but also receive a fixed bonus for mass production and sales. The trinity of innovative means, innovative teams and innovative mechanisms has ignited a powerful innovation energy. Up to now, Qinshang Optoelectronics has obtained 427 national authorized patents, including 38 invention patents, which has become the most patented enterprise in China and even the world LED industry.
Innovation needs to constantly seek new changes, not to stand still; innovation needs to be good at learning, not to build cars behind closed doors. Mr. Li Xuliang clearly realized that the current enterprise innovation should focus on the market and look at the society with an open vision, make extensive use of social innovation resources, and let other innovative entities' talents, capital, information, technology and other innovative elements be used by me. Therefore, while adhering to independent innovation, Qinshang Optoelectronics cooperated with universities and colleges to carry out “production, learning and research†cooperation, carry out joint innovation, collaborative innovation, introduction, digestion, absorption and innovation. In recent years, they have cooperated with well-known domestic universities such as Tsinghua University, Tongji University and South China University of Technology in the fields of basic research, applied technology research and industrial design, and established the National Accreditation Laboratory (CNAS) and Guangdong Semiconductor Lighting Technology and Application. Engineering Technology Research and Development Center, Guangdong Enterprise Technology Center, Dongguan Semiconductor Lighting Technology Research Institute, Dongguan Key Laboratory, Postdoctoral Research Station, Tsinghua University National Laboratory for Integrated Optoelectronics, Tongji Qinshang City Lighting Innovation Design Center, etc. Scientific research institutions have formed the most powerful "production, study and research" technology research and development system in the industry. Among them, Qinshang Optoelectronics has achieved the upgrade from traditional technology to high-tech through the cooperation of “production, learning and researchâ€, and has upgraded from functional lighting products to energy-saving lighting and intelligent lighting solutions, and gradually explored a semiconductor lighting. A road to industrial development that is closely integrated with wind and solar energy. In addition, Qinshang Optoelectronics also attaches great importance to product design innovation, and is committed to creating "technology + art" products. They have strategic cooperation with Tsinghua University, Central Academy of Fine Arts, China Academy of Art, Guangzhou Academy of Fine Arts and Asia's top industrial design institutes to provide groundbreaking and forward-looking product design for the development of LED lighting products. Design is at the forefront of the industry.
The perfect scientific research system and rich innovation resources have integrated the strong scientific research strength of Qinshang Optoelectronics. Today, Qinshang Optoelectronics not only has outstanding achievements in innovative technologies and innovative products, but also has a prominent position in China's LED industry. It has become a member of the China Semiconductor Lighting Technology Standards Working Group, the chairman of the Guangdong LED Industry Alliance and the national “863†plan undertaker. .
Implementing plans A and B, and realizing the price of civilians
Speaking of the application engineering of Qinshang Optoelectronics LED products, every employee who is working on Optoelectronics can be proud of it: the LED lighting renovation project of the Great Hall of the People and the conference hall, and the 60th anniversary of the National Day military parade Tiananmen Large LED display project in the square, large-scale LED display project of the National Grand Theatre "Fuxing Road", LED lighting renovation project of the National Housing and Urban-Rural Development Office, Shenzhen landmark Jingji 100 lighting and indoor lighting project, 120 km Shenzhen Expressway Highway LED streetlights and tunnel lighting projects, Shenzhen Metro Line 3 LED lighting project, Guangbai Group LED lighting demonstration project, Malaysia's first highway LED streetlight project, etc. In the eyes of Li Xuliang, LED has a broader application area that needs to be vigorously developed, that is, indoor and outdoor lighting. He said: "No matter how good the technology is, no matter how good the product is, it will be less expensive if the price is too expensive. Only by letting the user afford your product can the final value of the product be realized. We have implemented a plan for indoor lighting. A plan 'and a 'B plan' for outdoor lighting, the purpose is to significantly reduce the price of LED products, to achieve the civilian price, so that LED products can go up the streets, into thousands of households, accelerate the promotion of applications. â€
The raw materials and accessories required for the production of LED lighting products are expensive, and the investment in research and development and production is also large, which is the reason for the high price of LED products. The high price puts the aristocratic label on the LED lighting products, which makes the ordinary people discouraged and seriously hinders the popularization of LED lighting products. How to reduce product prices while ensuring product quality has become a problem that must be overcome. In order to break through this price threshold, Qinshang Optoelectronics proposed a concept of “high cost performanceâ€, which is to reduce the price of products under the premise of ensuring high performance of products. Driven by this concept, Qinshang Optoelectronics implemented “A Plan†and “B Plan†in 2010 and 2011. In the "A Plan", Qinshang Optoelectronics has created a "combination boxing": through technological innovation and business model innovation, through the integration of upstream and downstream, established an intensive procurement, production and sales system to achieve large procurement, large Logistics, mass production, and the price of products to the maximum extent. In the first year of the implementation of the "A Plan", they put the price of a 5W LED bulb to as low as 30 yuan, causing a sensation in the market. In "B Plan", Qinshang Optoelectronics shouted a very tempting slogan to the user: "The configuration of 'BMW', the price of 'QQ'". In order to achieve this, in 2011, Qinshang Optoelectronics signed a long-term and stable procurement contract with the leading suppliers of chips, light sources, power supplies, heat sinks and electronic components. By establishing such a strategic partnership, Qinshang Optoelectronics can purchase the best raw materials and accessories in the industry at the best price, and seek the “quantity†outbreak on the premise of ensuring quality. Coupled with the expansion of production capacity, the unit cost of the product is significantly reduced, and the cost performance is significantly improved. Compared with the same period in 2010, the production cost of outdoor lighting products such as LED lighting for Qinshang Optoelectronics has been reduced by 50%. They gave all the reductions to the users, and reduced the price of outdoor lighting products such as LED street lamps by 50% at a time, making Qinshang Optoelectronics lead the way in LED application engineering, becoming the world's industry's most mature application engineering case and leading technology. Business. As a result of mastering the pricing power, Qinshang Optoelectronics also led the formulation of the local standards for “LED street lights†in Guangdong Province, which raised the corporate standards to the industry standards of Guangdong Province and participated in the formulation of national standards, thus affecting and promoting the development of the entire LED market.
By implementing the A and B plans, Qinshang Optoelectronics is committed to broadening the mass consumption of LED products, and has launched a series of products with high cost performance, which has reduced the “aristocratic†appearance of LED products and effectively promoted the LED products. Civilianization process. On this basis, Qinshang Optoelectronics continued to pursue the pursuit of victory, expand the results, and strive to unblock the sales channels of products. In 2011, they launched the “Hundred City Thousand Stores†program, working with distributors to set up thousands of “Light Experience Centers†in hundreds of cities across the country. These “light experience centers†have been carefully designed by the professional design team of Qinshang Optoelectronics, and the exhibition area blends. People can experience the healthy light environment brought by LED lighting. In addition to focusing on the LED series lighting products of Qinshang Optoelectronics, these “Light Experience Centers†also provide one-stop service to provide integrated LED lighting solutions according to customers' needs. At present, Qinshang Optoelectronics' “100-City Store†program is being actively promoted. Beijing, Shanghai, Guangzhou, Nanjing, Xiamen, Xi'an, Suzhou, Dongguan, Zhongshan and other places have established corresponding “light experience centersâ€, which have become localities. One of the most watched and most competitive sales channels.
From the internal focus on innovative design, expansion of production capacity, to the external procurement and sales channels, Qinshang Optoelectronics strives to implement the concept of "industry for the people, let the society", so that the LED products that have been "satisfied" in the past have been displayed. The cost-effective advantage and the civilian style have begun to enter the outdoor public and indoor public lighting.
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