Philips Lumileds alliances three major distributors to strengthen channel layout

Following the recent restructuring of the distribution channel, Philps Lumileds announced for the first time in nearly 20 years that it will add new distributors. New distribution partners include Avnet Memec, WT Microelectronics and Yosun Group.

Avnet, Managing Director of Avnet China, said, “Avery is very pleased with this new partnership and is confident that Philips Lumileds will be our valued partner. Philips Lumileds will improve and continue to expand our products for the lighting market. Combine to meet the needs of our customers."

Zheng Wenzong, Chairman of Wenyu Technology, believes that Philips Lumileds is in the leading position in the LED lighting industry, whether it is indoor, outdoor or industrial. Wenyu Technology has an experienced sales team and solid technical support capabilities in Asia. With a broad customer base, this new partnership will further expand and optimize the product portfolio of Wenhao, which will provide customers with a wider range of high-performance LED lighting products and technical services.

Li Zhongping, executive vice president of Youshang Group, said: "I am very pleased to be a partner of Philips Lumileds, with the high quality and complete product range of Philips Lumileds plus years of experience in power supply, control, antistatic high pressure and heat treatment technology. , will certainly create value for customers and meet customer needs."

“These new distribution partners will be fully integrated with Philips Lumileds products, services and personnel,” said Philip-Yves Lesaicherre, CEO of Philips Lumileds. “From now on, Youshang Group, Avnet and Wenyu Technology will be able to serve their customer base. Offering application-specific, the world's most comprehensive portfolio of LED products and solutions, Philips Lumiled's expansion of these market leaders into our distribution system further demonstrates our commitment to supporting Asian customers' success."

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