China's LED market rose by 96% in 2013

China LED home lighting market rises! Industry research agencies estimate that the mainland LED home lighting market will grow by 96% this year. It is the most obvious category for all LED terminal lighting applications. It is expected that the rise of the home market will drive the mainland. LED lighting circuits have been built to serve as the key to offensive and defensive competition across the Taiwan Strait.

LED professional institute statistics, in 2013 the mainland LED lighting market will reach 32.4 billion yuan, annual growth of 36%, of which the home lighting market annual growth rate of 96%, performance is better than commercial 24%, industrial use 28%, and annual growth rate of 46% in outdoor lighting, and lead the industry into the era of mass access.

The cross-strait LED lighting industry actively launched competitions for road access construction, including the mainland's traditional lighting manufacturers NVC, Op, Sanxiong Aurora and Foshan Lighting have all cut into the LED lighting, while Taiwan LED packaging factory Yiguang, Edison, East Bay are also downstream Into the competition, another mainland LED packaging plant Mulinsen, rectangular lighting also use LED manufacturing advantage to attack the lighting market pie.

According to statistics, in 2012, mainland LED manufacturers accounted for less than 30% of revenues from the access model. However, with the increasing popularity of LED lighting products, the sales channels of manufacturers can no longer be limited to projects and exports. Illumination will be the same as traditional lighting, and those who gain access will have the world.

Based on the strategies adopted by mainland local traditional lighting brands NVC, OPEC, Sanxiong Aurora and Foshan Lighting in 2012, in order to avoid direct impact on traditional businesses, the proportion of LED lighting products is still extremely low, so the introduction of LED lighting product lines and Investment policies appear to be more conservative.

However, because the lighting channels controlled by the four major traditional lighting brands in mainland China gradually become loose, many dealers are trying to seize the huge opportunities for LED lighting and instead turn to emerging LED lighting brands, while mainland LED lighting rookies, including Mulinsen, are Party lighting and other LED manufacturers take advantage of the cost advantages of packaged components and preferential investment policies to enter the terminal access market.

In addition to mainland local traditions and LED background lighting factories competing for access rights, Taiwan Yiguang, Ai Feisen, and Dongbei also compete through local investment companies and strategic cooperation companies.