Facebook will return to China Oculus to go far in China?
According to The New York Times, in order to return to China, Facebook has secretly developed a software that can review the user's release status and decide whether to display the user information stream in a specific area. If Facebook can really return to China with this software, it will have a big impact on the layout of domestic social networks and even the VR industry.
The New York Times report quoted three current and former Facebook employees as saying that Facebook has secretly developed a software that can limit the status of some users to appear on users' pages in specific regions. These employees requested anonymity during the interview because the software is confidential. The report pointed out that Facebook developed this feature to help the company enter the Chinese market. The interviewed employees said that Zuckerberg himself "supported" and "defended" this effort.
The new features developed for China have a fundamental difference from the previous review methods. The previous ones are post-mortem audits, that is, after the status is released, they are deleted or blocked according to government requirements, and the new functions for China will directly Prevent content from appearing on the news stream page of local users.
In terms of specific operations, Facebook will not actively review the status of users, but will submit the software to a third-party Chinese company to monitor and share more news and topics on the website. A third party with full control decides whether this content should appear on the user's news stream.
But the former Facebook and current employees interviewed also said that this software is just one of Facebook's efforts to return to China, and it is likely to be aborted like many other internal experiments. The code for this feature is visible to the company's internal engineers, but has not been used to date, and there is no indication that Facebook has handed the software to the Chinese government.
Xiaobian perspective:
Just a few days ago, due to the "fake news" incident, Facebook was accused by many traditional media of a large number of false news on its social networking sites that had a huge impact on the current US presidential election. Although there is no indication that the software will be used for local Facebook, the exposure of this content review software has also caused Facebook to be more accused.
Of course, the people of the United States are "deeply hot" and have nothing to do with us. The focus of this news is to reveal a more important message - "Facebook has been trying to enter China", not to mention the impact on the traditional domestic social networking sites, but the domestic VR industry is not a small impact. After all, once Facebook enters China, it also represents Oculus's entry into the Chinese market.
To talk about Oculus, I believe that many VR users and VR practitioners in China will be arrogant. But for a variety of reasons, the Oculus Rift is not available in China. In contrast, the other two consumer-level heads, htc vive and PS VR are selling in China. As the most promising market in the global VR industry, Oculus doesn't care about the Chinese market? Xiaobian can't believe it!
In January of this year, there were media reports that Oculus VR established its China branch in the Shanghai Free Trade Zone, China - Aokulusi Business Information Consulting (Shanghai) Co., Ltd. However, the VR information website Yivian once asked Twitter, the founder of Oculus, Palmer: "Is this website the official website of Oculus in China?" Palmer only answered the three letters "No!". Although there is still doubt about which company the website belongs to, it is a fact that Oculus will not enter the Chinese market in the short term.
Oculus has been a big hit for Facebook, and its high degree of binding to the Facebook social platform is an indisputable fact. On this year's OC3, Facebook founder Zuckerberg used two Oculus heads to demonstrate VR social interaction with two colleagues. Therefore, on the issue of entering the Chinese market, Oculus and Facebook can only keep moving forward.
If Facebook's content review software can really reach the pre-emptive advertised and submit the review right to a third party (the Chinese government), then the possibility of Facebook entering China is not small. After Facebook entered China, Oculus held the thigh of the "world's largest social networking site" on his left hand, holding the "potential stock" in cooperation with the Microsoft XBox game platform in his right hand. In China, it will return to the core position of “three major consumer-level heads†in a short period of time, and even pose a certain threat to the sales of htc vive and PS VR. The VR head-end enterprises that lack a hard and soft technology in China will also face a more dangerous "big tiger."
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