Changan Automobile's first VR car mall was questioned "it is just a panoramic view of H5"
VR is undoubtedly one of the hottest keywords in this year's technology field. Its unique imaging method has brought new solutions to many vertical industries, both in research and development and sales. Especially for some typical durable consumer goods industries (real estate, automobiles, etc.), it is like “snow in the snowâ€, VR effectively solves the “consumption scene problemâ€, allowing consumers to break through the space constraints and experience the details of the goods anytime, anywhere. Watching the car) not only reduces the consumer's decision-making cost, but also enhances the product experience and improves the information transfer efficiency of the merchant (after all, the real product is delivered to the consumer, immersive, directly compared to traditional advertising) .
The pain points are clear and the needs are clear. The vertical industry is eager to try and want to feed. They can't wait to use VR to solve their own problems. They even hungry for food. They don't know what VR is. They are sick and rushed to the doctor. This also gives no The lack of “pseudo-VR†opportunities not only does not bring any positive effects to the vertical industry, but also has a negative impact on the VR industry itself.
At the moment, many companies have published the so-called "VR Mall" on WeChat. The concept is full, but in reality it is just a panoramic photo. The picture is plain and unpredictable. People can't help but wonder "Is this the VR in the legend?" The picture does not seem to be as good as the beautiful rendering of the ad, which really makes people stunned. It is true that the 360° panoramic view makes many people who first come into contact with the panorama feel a bit fresh, but this freshness is often more than 3 minutes, consumers will soon find that this panorama can not create interaction, Can not deeply understand the details of the goods, and the whole picture is less attractive, "dead", not enough for consumers to bring glasses, at most with your fingers on the phone to look at it. In fact, the panorama is made in a very simple way. A 300-500-yuan panoramic camera can be easily completed without any skill. This is precisely the “scorpion†used by many unscrupulous studios to deceive enterprises. Many companies “ Falling into the pit."
As we all know, panoramic photos support VR format, that is, using VR glasses for 360° viewing, it is more convenient to record real scenes (tourism spots, Google Street View), but the panorama is still a “photoâ€, no interaction, no imagination Force, can not meet the consumer's desire to "be immersed", and "immersive" is not only a panoramic view, but scene immersion, product interaction and a high degree of visual impact, otherwise, what about VR map?
Having said that, the Changan Automobile VR Mall, which has been widely discussed in the near future, is a company that has “fallen its pitâ€. The overwhelming news is very eye-catching (especially the warmth of Ali Buy+), and many consumers and tech circles are excited about the “Changan Mall†on WeChat, and the VR of the “Car Welfare†section. Watching the car is even more dazzling. However, after entering, it was just a panoramic picture in a 4S shop, which was disappointing. The UI on the picture was very rough, and when Xiaobian wanted to further view the "personalization" function, he did not expect to pop only one. Simple flat photos make people laugh and cry. Such problems have appeared in many enterprises. It is regrettable that the author used this case to make a group map of "pseudo-VR", hoping that the righteousness will be viewed and corrected.
Through the above comparison, it is easy to see that the "pseudo VR" picture represented by the panorama is rough and inferior, and there is no interactive function "button", and the true VR is not an order of magnitude at all, and there is no comparability. VR content is developed using a professional production engine. The screen is exquisite and interactive. The consumer is often exclaimed by the “view†around the scene. The smooth interaction makes consumers “forget about their own in the VR sceneâ€. Really immersed. In this way, the experience of the product can be the ultimate, whether it is to look at the house or watch the car, it is far from a "panoramic map" can be achieved.
VR's contribution to the vertical industry is much more than that. VR is not just an imaging tool, it is also an open development vehicle that helps durable consumer goods companies break through the space and scene problems that could not be solved in the past. In the "scene" created by VR, manufacturers can do a lot, not just "look at", but if you can't even "see", it is really violent. VR play is deep, companies must be cautious. The spirit of a company's desire for innovation is truly respectable, but if it is traded on the basis of no understanding and research, it is fooled by people, and it is self-defeating, it will not be worth the loss.
ALD GROUP LIMITED , https://www.aldvapor.com