Wearable device manufacturers have begun to bet on the development and service of aged silver hair products

In the past, wearable devices were mostly used in sports and medical fields. With the advancement of technology and the improvement of the network environment, consumers' acceptance of new technology products has increased. The diversification, parity and popularity of wearable devices have risen rapidly in recent years. High, among them, smart watches and wristbands (wristbands) account for about 80% of the overall wearable device market, so for the average consumer, the concept of wearable devices comes from this.

With the advent of an aging society, many manufacturers have begun to bet on the product development and service of the elderly silver-haired people. In the case of wearable devices, such as the health bracelet (wristband), the market is responding to the modern people’s attention to health awareness. An important indicator of the opportunity of attacking the old age, from the results of the cross-strait middle-age survey, it can be found that the barriers to the use of technology products by the middle-aged and ethnic groups are gradually eliminated. For the large number of elderly consumers with a large number of business opportunities, the required functional appeal, use interface and use The situation is the information that each industry needs to clarify and master when developing new products.

Smart watch (ring) function appeal is becoming more and more obvious

With the fermenting of the national madness marathon, food safety and air pollution in recent years, people can understand the high awareness of health, and the application of wearable devices is no longer limited to medical and sports. In the device, the “health management” function such as step counting, calorie consumption, dynamic monitoring, and sleep recording is almost a function that must be equipped for a wearable product. According to the current wearable watches and bracelets on the market, the following three functions can be classified:

(1) Sports monitoring

Garmin, TomTom and Polar are sports smart watch brands that are commonly used in sports and fitness. Most of their basic functions include heart rate (jump) monitoring, running speed, GPS positioning and trajectory tracking. The main appeals are for mountaineering, jogging, and cycling. Professional outdoor sports such as swimming, although their prices are much higher than smart bracelets, but with the health awareness in recent years, from the past bicycles to the current marathon, there is still a demand consumer market.

(2) Health management

Health management functions are common in non-sports smart watches and health bracelets. In 2013, smart phone manufacturers Apple, Samsung, HTC, Xiaomi and Huawei stepped into the battlefield of smart watches, looking at the functions of various products, step by step, calories, Health management functions such as activity recording, sleep, and even diet records and reminders are almost one of the main appeals. The question of the health bracelet has accelerated the popularity of wearable devices. Since it is only necessary to embed the sensing element in the wristband, such as the acceleration sensor, and then return the signal to the mobile phone application, the operation, cloud recording, statistical chart display, etc. The power-consuming function is implemented on the smartphone, so the simple and light, beautiful appearance and high endurance are the reasons that are popular among consumers. In addition, the price is much lower than that of smart watches, and the demand market is expanding rapidly, and it is affected by the aging society. The trend of healthy bracelets is geared towards medical and health care applications.

(iii) Community and personal digital assistants

The personal digital assistant function is mainly used in smart watches. Through the link with the mobile phone application, the functions such as call vibration reminder, calendar, and email notification are common in general smart watches. In the era of the popularity of smartphones, social networking sites and real-time communication software have been widely used as communication and social tools. The results of cross-strait middle-aged surveys can also be verified. More than 30% of respondents in Taiwan use real-time. Communication software and real-time communication software have become the largest communication tools outside of the call. Therefore, there are a variety of simple and small-screen smart bracelets on the market that are equipped with a message reminder notification for the communication line.

Older ethnic groups are the next potential target for wearable devices

The motives of the middle and old age groups for the use of new technology products are mostly from the mutual recommendation for contact with children, community groups, peers (community universities), and then taught by relatives, although the information reception rate of middle-aged and ethnic groups is not as fast as that of young people. However, once the technology products are used, the product adhesion is higher than that of the younger generation. For example, the phenomenon of real-time sharing of communication with friends and relatives through communication software can be seen everywhere.

After middle-aged people begin to gradually degenerate, the middle-aged and ethnic groups are more concerned about their health status and physiological values ​​than other ethnic groups. In order to maintain physical function and activity to slow down aging, middle-aged and elderly people have higher exercise frequency, according to the Taiwan Sports Department. In 2014, statistics on people's exercise habits, the proportion of people over 50 years old who exercise more than three times a week (50%~70%) is much higher than the proportion of young people aged 25 to 49 (30%~40%); ITRI IEK The results of the survey on the middle and upper ages of the two sides also show that the proportion of middle-aged and older people who exercise more than three times a week in Taiwan and China is about 50% and 60%.

At present, the design of the wearable devices on the market for physiological value monitoring and recording functions is still dominated by sports smart watches. In addition to the needs of the middle-aged people engaged in jogging and cycling outdoor sports, there is a need for such smart watches and functions. In-depth understanding, the island is generally familiar with the wearing equipment of the middle and old age is a simple and inexpensive millet bracelet, its step and sleep monitoring for the middle and senior use of the main functions, other needs have not been met.

For the retired middle-aged people, due to their psychological and physical functions, they are still closely connected with the society, have certain social needs, and pay more attention to social, sharing and entertainment functions in the use of electronic products and wearable devices. This group of healthy middle-aged people are not very concerned about physiological values. They are more concerned about their psychological state and quality of life. How to keep a happy mood, record life, share life with friends or friends, but they are the most The functions of electronic products and wearable devices are often used.

summary

In this living environment of the technology generation, many stereotypes about the tradition of the elderly have been broken, the economic living conditions have improved and the medical technology has progressed, and the retirement life has a longer and more diverse face than the past. With the rapid development of science and technology, the modern and old life mode is gradually affected by new technology products. How to master the life mode, physiology and heart needs must be discussed in depth when referring to the ageing business opportunities.

The booming of wearable devices has only just begun. At present, the industry generally believes that 2013 is the first year of wearable devices. The smart watches and bracelets we know well have only been recognized by the public in recent years. The development and application of various wearable devices are endless. Possibilities, the global wave of ageing, and the future development trend toward medium- and high-age technology products and innovative service models are foreseeable.

With the functions that the current smart watch (ring) can provide, it is not difficult to meet the needs of middle and old age. For example, the existing development software platform manufacturers on the island cooperate with wearable manufacturers to design sports and health management platforms for middle and senior age. In the future product development, we will add functions that are more in line with the needs of middle and senior age. In addition to its own product development, the alliance of different industries, from service to products, more accurately grasp the needs of the ageing community.

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