Public broadcasting: enhancing market competitiveness and promoting long-term development
The public address system (Public Address) is widely used in stations, airports, hotels, commercial buildings, hospitals and various buildings to provide background music and radio programs. In recent years, public broadcasting systems have also served as emergency broadcasts. Its main uses are business promotion and current affairs policy broadcasting, broadcast of background music and public paging of broadcasts, fire accidents and emergency broadcasts of accidents.
Today's public broadcasts broadcast background music, publicity, paging broadcasts, and emergency broadcasts of fire accidents. This is a very versatile broadcast system. With the rapid development of China's economy, especially the massive construction of public infrastructure, China's public broadcasting has shown a momentum of rapid development and a large space for development. By 2008, China's public broadcasting market has reached a scale of 2.19 billion yuan. Since 2006, China's public broadcasting market has once again experienced a period of rapid growth. Although affected by the 2008 financial crisis, the public broadcasting market has maintained a growth momentum of more than 15%.
The public address system is a system that is managed by the user unit to conduct business and emergency broadcasts for the public and provide background music within the scope of the building. At present, public broadcasting shows a good momentum of development. Mainly manifested in: more and more market demand, more and more complex functional requirements; the ability of broadcasting production enterprises to continue to improve, products are more and more human. Today, with the rapid development of technology, public broadcasting and professional sound reinforcement systems in the same category of electro-acoustic have been greatly developed.
Public broadcasting market competition needs to be improved
After years of development, the level of competition among domestic public broadcasting companies has been greatly improved, and the comprehensive strength is strong. In particular, domestic first-tier manufacturers with relatively large scales can not only have a place in the domestic market, but also actively explore the international market. In the international market to seize a certain market share, but there are still some small and medium-sized enterprises, the market competition level is weak, still need to be further improved.
In the market segment, China's domestic public broadcasting market is mainly based on low-end products, and high-end products are still dominated by international brands. However, this does not mean that there are huge differences in domestic and international public broadcasting products. Enterprises have seized market share by price. In recent years, they have gradually attracted the attention of brands and started to widely publicize their brands. However, most of them are still based on high quality and low price. High-end brands are relatively few, while foreign companies value product brand values. After years of accumulation, the brand value has obvious advantages. In the world of this brand, the high price does not mean that there is no market, and the international brand is still the mainstream of the high-end market.
The status quo of domestic public broadcasting technology development
There are more than a thousand public broadcasting manufacturers in China, and the technical level of many manufacturers is relatively large. The quality indicators of products are uneven. However, after several years of development, the overall technical level has improved significantly. The quality index of the manufacturer's conventional products has been closer to the level of international counterparts.
With the rapid development of technology, public broadcasting technology has greatly improved over the past. Previous public broadcasts only required the "speaker" to hear what it said, and no other quantitative norms. There are standards for the system's signal-to-noise ratio, power, frequency response, and distortion. Reed speakers have gradually withdrawn from the market, and the use of high-pitched horns has also been limited by noise pollution regulations. Instead, various quality qualified ceiling speakers and sound columns are used. At the same time, the power of broadcast amplifiers is no longer tens of watts. Scale, but hundreds of watts or even kilowatts. The market technology access standards are more standard and secure, and the main equipment of the public broadcasting system must pass 3C certification.
National policy support public broadcasting industry great potential for development
With the sustained and rapid development of the national economy, the state attaches great importance to infrastructure and invests heavily, and the public broadcasting market will continue to develop rapidly in the next few years. Although it was affected by the global financial crisis in 2008, it still has not changed the rapid growth of public broadcasting . With the country's massive investment in the 4 trillion infrastructure construction of the financial crisis, it is believed that it will certainly have a certain positive impact on the public broadcasting industry.
From the analysis of regional markets, with the gradual saturation of construction in eastern China and the strong support of the state to the western region, a large amount of infrastructure construction will continue to rise in the west. In the future, China's public broadcasting market will show a slowdown in the east and a rapid growth in the west. Development momentum. It is estimated that by 2013, China's public broadcasting market will reach an unprecedented scale of 5.06 billion. The public broadcasting market will continue to maintain a relatively high speed in the next two years. By 2011, the market will gradually slow down and the market will enter a stable adjustment period.
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FAQ
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Q2. What is the delivery lead time?
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