Five major conjectures of the 2014 investment value of the electronics industry: wearable devices become a bright spot
On the one hand, smart phones and tablet PCs are entering a mature stage, and China's industrial chain companies are on the rise. On the other hand, a new wave of wearable devices and intelligent control has begun to promote the growth of the electronics industry in the future. The concept of digital survival and smart city is gradually infiltrating, and the industry boom is expected to increase again.
In 2014, there were many highlights in the electronics industry, the trend of mobile interconnection, the eruption of the wearable device market, the maturity of the intelligent terminal industry chain, the popularity of home systems with embedded artificial intelligence, and the interactive experience revolution of sensor features. Investors can wait and see if the dream can finally shine into reality.
The trend of mobile interconnection is becoming more and more obvious
In 2013, the large-scale popularization of smart terminals has paved the way for the development of mobile Internet. In 2014, the mobile Internet will accelerate the penetration of traditional industries and economic structures. From telecommunications, finance, media to medical, retail, catering and many other fields, all of them have begun to embrace the re-engineering of the industry's value chain and the cross-border integration of information between industries.
In the era of commercialization of 4G intelligent pipelines, information consumption related applications such as mobile payment, online education, and personal medical care will be rapidly promoted, driving leading enterprises in the segmentation field to continue to grow. Based on the deep integration of the mobile Internet and traditional industries, the electronics manufacturing industry with the strategic thinking and shared economic characteristics of the Internet platform will face opportunities.
Wearable devices stand out
Starting with the trend of Google glasses, the concept of wearable devices has received widespread attention in the market. Despite the fact that many issues such as unstable performance, high price, and ambiguous business model of wearable devices have not really crossed the market gap and are widely accepted by users, wearable devices designed to liberate people's lives are still regarded by the industry. The important direction of the growth of the technology industry in the next few years. Once wearable devices make breakthroughs, industries in related fields will enter a period of rapid growth.
In 2014, wearable devices will enter the market melee stage led by several major electronics giants, and diversified product innovations will emerge in an endless stream, and find business model innovations that fit consumer demand. Apple, Sony, Google and other big companies will focus their efforts, wearable device "killer" applications are expected to enter the market, and establish an ecosystem similar to Apple's that year, driving the entire industry chain.
Smart terminal industry chain mature
Due to the large-scale popularization of smartphones and tablets, smart terminals are maturing in technology and market, especially in the low-end market. It is predicted that countries with low penetration rate of some smart terminals in the world will increase the overall industry growth rate in terms of smartphone shipments in 2014, and the proportion of domestic smartphones in global shipments is expected to reach a new high.
With the help of 4G full-scale commercialization, the prospect of smart phones equipped with 4G functions is promising. Smartphone manufacturers are competing for details such as appearance, materials and system integration. Among them, mobile products are light and thin, and metallization has become a trend of products. The maturity and cost control, a group of capable basic component suppliers are expected to break out.
Smart home trends or rise
At this year's CES2014 exhibition, the introduction of family intelligent management concepts and related products will continue to expand people's imagination of "smart home", home lighting, telephone, thermostat, curtains, anti-theft monitoring and other home areas are subject to "intelligence Control, it is possible to build an automated home management system platform through IoT technology.
The traditional home market will be transformed through the injection of Internet thinking. The launch of intelligent and innovative products and the market that will be shaken will attract all relevant industry chain players, including home appliance manufacturers, Internet companies, terminal equipment and system integrators. The new home products of artificial intelligence will bring new market opportunities to many industries, and the connotation of smart home systems is continuously enriched.
The interactive experience revolution is coming
From mobile phone touch screens to all types of wearable devices, the development of interactive control has led the technological products and industries to a new revolution. PC product development has entered the second half, but interactive somatosensory control is still in its infancy, and the mature industrial chain of PC and professional somatosensory control will be a new trend of integration of mobile intelligent terminals.
The core of the interactive experience revolution will be the development and application of various types of sensors. Industry leaders including Apple and Google are expected to launch flagship products in various fields such as voice control, wireless control, wireless charging, and near-field payment. Competitive and clear profit model, and guide the entire industry trend. With the support of big data platform and Internet of Things technology, the change of interactive experience will lead people to truly enter smart life.
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