Intelligent washing machine trend is obvious

With the increase of residents' spending power and the change of consumer attitudes, people's demand for washing machines is no longer limited to the single function of cleanliness and energy saving. High-end fashion and smart technology have become an important basis for more and more consumers to purchase washing machines. Major companies continue to increase the research and development of high-value-added products such as energy-saving, anti-bacterial, intelligent, and silent, and the washing machine industry is also undergoing a transformation - with consumer demand as the guide to promote the development of the industry.

In the field of washing machines, whether it is the "smart hand wash" that can imitate the human washing action, the precise and automatic dispensing technology of laundry detergent, the capacity sensing, the temperature sensing, etc., or the more intimate intelligent washing program, the oversized, ultra-high investment mouth design , is the performance of companies focusing on the development of intelligent products and to bring users a new laundry experience.

Xu Dongsheng, general secretary of the Consumer Electronics Association, pointed out that user needs have been continuously refined, and traditional single products have not been able to satisfy consumers' high-quality laundry experience, and refined washing solutions have become an inevitable trend.

According to statistics, sales and sales of high-end washing machines increased by 34.82% and 35.99% in January-July 2013, respectively, and were higher in the washing machine market for three consecutive years, accounting for 30.81% in 2013. According to data from Yikang, the current concentration of industry brands is relatively high, and the top three washing machine brands occupy a market share of 60.02%. Haier and other brands in the high-end, intelligent and other areas of continuous technological innovation, stimulating the industry's overall technology upgrades and industrial innovation.

Jin Liang, deputy general manager of Gome's white-electricity division, said in an interview recently that from the feedback of consumer demand in the stores, with the acceleration of the pace of life, consumers have higher requirements for the capacity and efficiency of washing machines, and large-capacity washing machines gradually Become the mainstream of the market. At the same time, more and more high-end, more comfortable and delicate fabrics have entered people's lives, urging high-level intelligent products with high-end products that can be used for exclusive washing and care of different fabrics.

Industry analysts believe that the arrival of the Internet economy has made user resources a scarce resource for the entire industry. Innovating the user experience and ultimately gaining the recognition of users has become the only real proposition for business development. To achieve this goal, it must provide differentiated users. Personalized solution.

It is understood that in 2013, Haier Washing Machine proposed a combined solution for washing and washing, and re-assembled five categories of products, crystal drum washing machines, frequency conversion dual-power washing machines, duplex drum washing machines, Mini underwear exclusive washing machines and heat pump dryers. Three new washing combinations, "Laundry + Drying," "More Wash + Special Wash," and "Washing Dryer 2+1," provide differentiated laundry solutions for different users, interpreting three unique features. Lifestyle greatly suits the more personalized and diverse washing needs of current users.

In the era of Internet economy, consumer demand for personalized and diversified products has made it difficult for the traditional enterprise-centric industrial development logic to adapt to the development characteristics of the new era. As consumers continue to expand their discourse power in the entire industry chain, consumption People are increasingly acting as product designers and creators of their own lifestyles, and this will inevitably require companies to incorporate consumers into the entire industry's innovation process, and to meet consumers' needs more quickly and better through platform integration.