At 11 o’clock on November 11th, 2017, the dust of the Double Eleven shopping frenzy was still settling. In the war room at Foxconn’s Longhua headquarters, the president of Foxconn Technology Group, along with key executives, including Dr. Chen Zhenguo from Fulian Wang IoT Smart Home Co., Ltd. and the chairman of Sharp TV in the Chinese market, were closely monitoring the real-time sales data across various channels. When asked by the media about how Sharp managed to reclaim its top position so quickly, Dr. Chen Zhenguo proudly explained the seamless integration between Foxconn and Sharp.
“By 0:18 on this year’s Double Eleven, we broke last year’s sales record on the Lynx platform, achieving a turnover of 200 million yuan within just 21 minutes,†he said. “This performance gives us confidence that we can set even higher goals this year.†According to the data released, the 60-inch and 70-inch TV models accounted for the largest share of sales, something Dr. Chen was particularly proud of.
His satisfaction stemmed from last year’s Double Eleven, when Sharp introduced the concept of “70-inch for the living room and 60-inch for the bedroom,†which generated over one billion yuan in sales on Tmall. At that time, two Sharp 60-inch models had already surpassed 100 million yuan in sales, while 70-inch TVs were nearly sold out. This confirmed Dr. Chen’s belief that consumers were moving toward larger TVs. While 55-inch models remained dominant, Sharp’s sudden rise with 60-inch TVs signaled a shift in the market.
Consumers’ desire for a better life is instinctive, and Foxconn and Sharp are optimistic about the future of large-screen TVs. With years of market research and strategic planning, they believe that 55-inch TVs, now over five years old, can no longer meet growing consumer demands. Sharp’s success with 60-inch models is not accidental—it reflects a clear trend.
Dr. Chen emphasized, “Large-size TVs are the future of the market. It’s not just a brand’s strategy, but a natural human desire for better products and a higher quality of life. We’re simply following the trend and doing what makes sense.â€
Looking ahead, he predicted that 2018 would be the year of 60-inch and 70-inch TVs, with these sizes becoming mainstream and eventually leading to an industry explosion. Additionally, he highlighted the coming wave of 8K and 5G technology. “With the gradual deployment of 8K+5G, 8K TVs will see rapid growth in 2018. Major brands are already preparing 8K products, and events like the 2020 Tokyo Olympics will further drive adoption. The combination of 5G bandwidth and 8K broadcasting will make 8K more accessible than expected.â€
He also pointed out that 8K technology won’t be meaningful for smaller TVs. In his view, TVs under 50 inches will remain focused on 4K, while 50 inches and above will be the ideal space for 8K. The maturity of 60-inch and 70-inch models means they will be the first to support 8K content.
Foxconn has made significant progress in building a 10.5-generation line factory in Zengcheng, Guangzhou, dedicated to producing 8K LCD panels. Recently, Chairman Guo Dong signed a cooperation agreement in Wisconsin, USA, marking the start of another 10.5-gen line there. This will serve as a critical hardware foundation for 8K TVs. Meanwhile, the 8K industrial base in Luhu, approved by Shenzhen’s government, is progressing well, aiming to become a center for 8K R&D, content production, and equipment innovation.
Sharp recently launched the AQUOS 8K TV in Shanghai, Taipei, Tokyo, and Berlin, officially entering the 8K era. Despite skepticism about the completeness of the supporting ecosystem, Dr. Chen believes that with Foxconn and Sharp’s comprehensive layout, 8K will soon become a reality for consumers.
While Sharp’s TV sales performed strongly during Double Eleven, its white goods division wasn’t fully engaged in the campaign. However, Dr. Chen expressed high expectations for the future. “Sharp’s black products are key to Foxconn’s industrial transformation. Sharp TV opened the door in the market, and now we aim to expand other product lines, increase investment, and make next year’s Double Eleven not just about TVs, but also about washing machines, air purifiers, small appliances, and more.â€
Through years of effort, Foxconn has transformed Sharp from near-bankruptcy into a vibrant brand. Not only has it reclaimed its position among top black appliance brands, but it has also laid the groundwork for future market growth. The power of Foxconn’s transformation continues to surprise the market, and the future looks bright.
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