New application field of LED display: broad prospects for road security applications
In 2011, China's LED outdoor electronic display advertising market reached 1.215 billion yuan, an increase of 35.5% over the previous year. Statistics show that the scale of this advertising market is expected to reach 1.55 billion yuan, a year-on-year increase of 27.6%. In recent years, driven by national policy support for downstream application requirements, the domestic LED industry has developed rapidly, forming a relatively complete LED industry chain system, and the industry has set off a construction boom. The application field of the product industry is gradually expanding. In the field of traffic safety, the application of LED display screens is becoming more and more popular, and it is fully acting as a competent assistant for intelligent transportation.
Industry development: industry chain layout and market development
LED display screen is the most important player in the field of security monitoring and display, and the market development status directly affects the direction of the security industry. Outdoor LED is an incomparable advantage in the development of intelligent transportation in the LED industry, and is an important development direction in the LED field. With the unprecedented prosperity of LED technology, LED display products have attracted much attention and are widely used in commercial advertising, live broadcast, traffic guidance, stage interpretation and other fields. Since their development, LED display screens have shown some of its characteristics:
1. The overall development of the industry has reached a level of scale
The main products of the Chinese LED display industry not only occupy the absolute market on the mainland, but also occupy a certain share in the global market, forming a stable export. Overall, product quality and reliability have been significantly improved. Mainland LED display application companies have performed well in major projects and key project construction, and their capabilities in international market competition and large-scale display system project implementation have been significantly improved.
2. Significant technological progress in the industry, technological innovation has played a positive role in leading and promoting the development of the industry
The overall technical level of the LED display application industry has basically developed synchronously with the world. In the past two years, innovative products have been continuously published, technological innovation in the industry has been active, and product technology development capabilities have been continuously strengthened. The ability of technology development, technical support and technology assurance to meet the needs of special applications has been enhanced, and the development of key technologies and mainstream products is relatively mature.
3. Industry development is characterized by standardization and intensive
The LED display industry association has been actively promoting product technology exchange and standardization for many years, and has effectively promoted the standardized development of industry technology products through product technology standards and product technology testing. Standardization and standardization have driven the improvement of the level of industrialization, and the accumulation effect of the industrial layout has been reflected. For example, there are many large-scale enterprises concentrated in Shenzhen. An important feature in the development of China's LED display application industry in recent years is that the number of large-scale enterprises has increased significantly, the number of medium-sized enterprises has declined, and the number of small-scale enterprises has also increased. The industry as a whole changed from the previous "olive shape" to "dumbbell shape".
4. The development of the upstream LED industry has a significant role in promoting the development of the display application industry
The LED industry chain realizes benign interaction between the upstream and downstream, new products and new technologies are rapidly promoted and applied, based on the development of LED chip materials, driver ICs, control and other technologies, many companies in the industry are in LED integrated applications, semiconductor lighting, and lighting projects In other respects, a certain technical foundation and production engineering foundation have been formed. Based on the traditional LED large-screen display technology and products, the share of LED display products in the industry market has increased year by year.
5. Significant effect of major activities on industrial development
In the industrial growth in 2008 and 2009, the driving factors for major events such as the Beijing Olympic Games, the 60th National Day celebrations, and the Shanghai World Expo cannot be ignored. In this regard, on the one hand, we must have a rational understanding, on the other hand, we must use this as an opportunity to conscientiously sum up experience, actively promote the achievements of technological innovation, and expand new markets in order to maintain the sustainable development of the industry.
6. The industrial structure is constantly improved and rationalized during the adjustment
The specialized division of labor in the industry is becoming increasingly obvious, and the prototype of the LED display application product industry chain has basically taken shape, laying a good foundation for the continuous upgrading of the industry. While competing, the division of labor and cooperation in professional production, technology development, engineering services and other links are reflected in the industry. Market segmentation and highlighting core competitiveness have become new concerns for many companies.
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