TV is cheaper than mobile phones

Each year's May holiday is the peak season for the year's color TV sales, and this year's TV battle seems to have become even fiercer. There are still a week away from the May holiday and the color TV manufacturers have been full of gunpowder flavor!

Scene: TV prices in stores are lower than mobile phones

Beijing Youth Daily reporter saw in the United States and Madian new living museum yesterday, the May holiday holiday color TV price war has been started in advance, many brands have set a new low price of color TV.

“Everything is going up, and the price of home appliances is still falling. I did not expect that the price of a color TV is not as good as my mobile phone!” The customer who was trying to add a new TV to his room did not expect such a cheap TV. ! The reporters of the Beijing Youth Daily News saw that the prices of most 32-inch LCD TVs made by domestically produced brands are basically at the price of 1,000 yuan, which is equivalent to the price of a middle-to-low-end mobile phone, and they are all big brands such as TCL and Changhong. Changhong, Haier and other 55-inch large-screen smart TV prices are only within 4,000 yuan, cheaper than Apple's mobile phone. According to Gome's sales staff, "As with these 55-inch TVs, the current price is at least half that of last year's time!"

In addition to domestic brands fighting the price war, foreign brands are not to be outdone in this price war. The most eye-catching 50-inch LCD TV with only 2999 yuan comes from foreign brands Sanyo. In Suning Lenovo Bridge Store, color TV price war is equally fierce. 39-inch full-HDTVs from multiple brands have fallen below 1,600 yuan, and 48-inch smart TVs have fallen below 3,000 yuan. Ever-strength Sharp TV has even been sold during promotional periods. Get a "20% off audience".

New faces "Do as the Romans do" also play a price war

Despite the fierce price war, the reporter from Beiqing Daily News has found that new TV faces continue to appear, which indicates that the industry is not unprofitable. Australian television brand SONIQ sound and light is the first time this year to enter the Chinese market, they specifically for the Chinese users customized three smart TVs and a smart TV stick. The style of this ocean face is obviously different from the common Japanese and Korean color TVs. For example, the frame is entirely made of aluminum alloy frame structure and is accompanied by piano lacquer. The whole TV is full of heavy feeling. However, when this foreign brand first came to China, it also followed the popular line in its homeland. The cost-effectiveness of the products was quite high.

Another non-screen TV developed by an IT company is also making its debut. This non-screen TV called “Kimi” is not really without a screen. Instead, it combines projection technology with a smart TV chip to project TV screens to the wall. On the formation of 180-inch large TV display. It is reported that the cost of this TV is only about one-tenth that of a real big-screen TV, and the price is less than 3,000 yuan.

Stores: "Custom Color TV" makes prices more close to the people

The price war in the mobile phone market has become quite fierce. Why is the TV set that once considered a "big piece" at home now cheaper than mobile phones? The Beijing Youth Daily reporter learned that the fact that the price of TVs is currently lower is not simply from raw materials, The reduction in the cost of components and equipment, and more crucially, the merchants started the “underwriting and customizing” strategy, and realized the low-cost operation from the production to the sales through the entire industry chain.

The so-called customized color TV sets are the most cost-effective color TV sets sold by the closest consumers to consumers. Suning, the general manager of Beijing Suning, explained that Suning is about to launch a custom TV "S-TV" series developed using its own big data information. He introduced that S-TV is an abbreviation for “Suning Custom TV”. Its function and configuration are based on user data that Suning has mastered. Through accurate analysis, users’ personalized needs can be excavated and can be used for games, video and audio, events, etc. Users with different viewing needs provide humane and cost-effective TV products.

He introduced that S-TV will break the convention that TV products have been differentiated by model numbers. Instead, it will be applied to all types of residential units and application scenarios, such as villa series, hotel series, rental housing series, white-collar series, and game series. Different television product groups, such as cinema series, are more suitable for consumers to purchase.

In the interview with the Beijing Youth Daily reporter, Li Juntao, senior vice president of Gome, said that at present, 30% of the color TVs they sell are exclusive and underwritten products of Gome. He explained that these TVs are designed and sold by Gome, and the manufacturer is only responsible for the middle of the manufacturing process, completely reducing the huge investment in sales and promotion of the manufacturers in the past, not to mention the cost of entrance fees and promotional fees. There are color TV manufacturers revealed that in the past these inputs will account for 20% of the product price, and after being underwritten by the store, they only focus on responsible manufacturing, businesses focus on sales, professional division of labor makes the cost of the entire industry significantly reduced. This version of the text / reporter Zhang Qin

expert's point

Too many advanced technologies make consumers dazzled

At the same time as price wars, innovative technologies such as 4K, 3D, and OLED have all been applied to this year's new color TV sets. These new technologies are actually making TVs even more dazzling, but they also bring about room for price reduction.

As Cui Dongyuan, president of LGD’s global market promotion for providing LCD TVs with core components for color TV manufacturers, the demand for 4K ultra-high-definition technology and 3D technology is getting higher and higher, as TV screens are getting larger and larger. When mature TV manufacturers have to pay a higher price to achieve realistic images. "Now the latest hard screen 4K flashless 3D technology can provide twice as much information flow, no longer flickering or stalling when playing 3D content regardless of the size of the TV screen, and to a certain extent, it also reduces TV production. The cost of the business."

Sun Dongwen, president of Skyworth Group, also introduced that compared with traditional LCD TVs, the biggest difference in the latest OLED organic TVs on the market is the reduction of polarizers, backlight modules and color filters and other accessories, which can make TVs lighter and thinner to 55 In the case of the inch OLED organic TV, its thickness is even thinner than that of an Apple mobile phone. Hanging on the wall is like a painting. "Not only is the appearance more lightweight, but the key is to reduce the cost of many of the configurations. Instead, it is possible to reduce costs." He said that the new features of the electronics industry are not only more convenient to use, but also lower in cost. This is in line with fashion. The products are completely different.

However, some experts have warned that in the face of various advanced technologies, consumers should also weigh many things when purchasing. “Many advanced technologies often make consumers even more dazzled.” According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, taking 4K TVs as an example, according to the "Ultra HD Display Certification Technical Specifications", they are currently upgrading the performance indicators of high-performance 4K TV products, and will show the original performance. The 8 indicators have been increased to 14 items, as well as hardware basic configuration indicators and a requirement for smart matching. Consumers can obtain more detailed reference when purchasing 4K TVs.