Looking at Fujitsu's future in the automotive electronics market

According to Deloitte's calculations, the global automotive electronics scale will reach US$234.8 billion in 2016 and the compound growth rate will reach 9.8% in 2012-2016. Domestically, the Minsheng Securities Research Report shows that China Automotive Electronics' sales in 2012 exceeded 320 billion yuan, and it is expected to reach 700 billion yuan in 2016. With Apple and Google, BAT and other domestic and foreign Internet giants have entered the field of car networking, this year is expected to become the first year of the car network explosion. As a result, the cost of automotive electronics will increase, and it is expected to reach more than 50%, and relevant manufacturers will benefit. At present, the cost of automotive electronics for ordinary models is about 25%, and it is expected to increase to over 50% in the future. In order to spy on the development of the automotive electronics industry, we interviewed Mr. Zhou Haoyang, senior manager of Fujitsu Marketing. He will detail the future direction of Fujitsu's automotive electronics market.

Fujitsu Zhou Haoyang

Zhou Haoyang, Senior Manager, Fujitsu Marketing Department

Automotive electronics is rapidly developing in the direction of consumer electronics, and the car will be developed towards intelligence, networking and high security. Mr. Zhou Haoyang pointed out that Fujitsu's automotive electronics products are not only the chips provided, but also provide a reference solution. Now it is mainly engaged in the development of high-level, high-performance SoC system solutions, vehicle-mounted human-computer interaction, vehicle-assisted driving and vehicle system bus.

The human-computer interaction system is the product of the development of information technology. It is a development direction of the future automotive technology. Modern vehicles are no longer just transportation functions. We need more, so we have built the car into a “all-rounder”. . It can satisfy us in many ways, whether it is daily driving, information acquisition, or powerful entertainment functions, which are slowly changing our way of life. The system realizes the dialogue function between the person and the car. Through the system, the owner can easily grasp the vehicle status information (fuel consumption, speed, mileage, current position, vehicle maintenance information, etc.), road condition information, cruise control settings, Bluetooth free Set up settings, air conditioning and audio settings.

Regarding the field of vehicle human-computer interaction, Zhou Haoyang introduced Fujitsu to provide a full set of design tools. For the all-virtual instrument solution, the requirements for the human-computer interaction interface are high. The general design tools cannot meet the requirements. There must be a very professional HMI design tool. In order to better serve customers, Fujitsu has a special HMI design tool in Austria. Software development company to meet the needs. At present, Fujitsu's vehicle full virtual instrument solution has very mature technology and many successful cases. The early Jaguar and Land Rover, as well as the new Mondeo listed last year, adopted Fujitsu's solution. Similarly, Fujitsu has also performed well in the field of vehicle-assisted driving. It has launched Omniview, a 360°3D panoramic camera system, in the past, hoping to provide a better solution for the safe driving of automotive electronics.

Of course, Fujitsu is able to stand out among the many automotive electronics manufacturers, and at the forefront of automotive electronics, it is inseparable from its powerful design team and cutting-edge automotive electronics technology. Mr. Zhou Haoyang expressed his optimism about the development of automotive electronics in China. At present, the local mainstream suppliers in China's automotive electronics market are still mainly focused on the automotive aftermarket. Fujitsu hopes to use local design companies to develop solutions and products suitable for the Chinese market for Chinese automotive customers and suppliers. electronic market. Fujitsu will focus on bringing world-class in-vehicle technology to the Chinese market, transforming advanced automotive electronics technology from Germany and Japan into a practically usable solution for the Chinese market through local Chinese design partners, and localization support and productization. To create a mutually beneficial and win-win automotive electronic ecosystem.

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