How do you view AR/VR in different areas of mobile applications and other products?
With the diversification of educational forms and the in-depth application of cutting-edge information technology in the field of education, the VR/AR learning environment has promoted more and more educational scholars to return to the essence of education by reshaping learning methods, which has produced a breeding of innovative talents and education. profound influence. Of course, the application of VR/AR in education is still at an early stage. The application in education has both opportunities for development and some challenges. In the future research, we should deeply study how the VR/AR learning environment supports learning and teaching, so as to improve the learning effect of students in classroom teaching, and provide experience and enlightenment for the reform and innovation practice of education teaching mode.
Today, ARinChina came to talk with Mr. Hamu, CEO of Extreme Entertainment Technology, about the application of AR/VR in mobile applications and other products in different fields.
Note: The respondent promised that the data in the text is correct and responsible for the authenticity of the content. ARC makes an objective real record and has backed up the original record.
ARC: When did you start to pay attention to the AR/VR industry? What kind of work did you do before? Can you give me a brief introduction?Ha Mu: I started to work on animation since 2010. The VR/AR industry is starting from 2016. Prior to that, he worked in the field of animation production and game development. In the previous company, he served as the director of the art director and the position of technical director. Now he is the technical director CTO and CEO.
ARC: The cost of the 3D animation production process will not affect the consumer's usability. What do you think of this?Hamu: At present, the production process of 3D animation is more complicated and cumbersome, and the corresponding production cycle will be longer and the production cost is high, mainly because the 3D production process is set from the original painting, 3D model building, character character skeleton. A series of processes, such as binding, tweaking, shooting to rendering and output synthesis, are indispensable. Each process is time-consuming and labor-intensive, and the production staff must pay full attention to grasp the details in every detail, so that the next one The process can be carried out in an orderly manner. If consumers want a good 3D work to come out, they should have patience and confidence in the moment when it slowly hatches into a butterfly. The excellent company team will not let consumers wait for high investment or long wait. I feel that every money spent is not worthwhile. As long as it is made with care, consumers will recognize and buy it.
ARC: As for the smart travel service project, how do you implement it specifically, can you tell us about it?Hamu: Smart Travel Service Project We boldly adopted multimedia digital information technology such as virtual reality and holographic projection. From quiet to moving, to virtual reality, from the perspective of painting to the people, all-round and multi-angle let visitors experience the colorful and mysterious ancient national culture. At the same time, we combine traditional culture with science and technology to present national culture in front of tourists with a new cultural carrier. When visitors understand the culture, they are not limited to words, pictures, Mei Chen, etc., but by playing games, interacting, etc., they seem to be in a real environment. It seems that they really go to the hunting ground to defend their glory or feel the mysterious Yao bath. Or, the blessing card can be hung on the wishing tree, etc., which is unmatched by the traditional carrier. It can make visitors experience the colorful and mysterious ancient national culture from all angles.
Hamu: The introduction of emerging technologies such as VR, AR, MR, and AI is not long. The vast majority of the underlying technologies used in the market are basically foreign technologies. In China, it is nothing to use every technology and production project. The degree of intention is different. Our company treats every project, and the degree of care of each technology development is 200% energy and effort. Therefore, the core technology of our company is to work together in the face of technical difficulties. Repeatedly explore the heart of solving problems, and break through the technical barriers. Although the company has just been established, our company's small partners are all experienced in the battle, have certain technical experience in dealing with technical issues and unique skills in their respective fields, but the greatest ability is new things and new technologies. The ability to learn in new areas.
ARC: When talking about AR/VR games, what do you think a R&D team should have in terms of technology to quickly open up the market? Looking at the current status of the AR/VR industry, what are your opportunities and challenges?Ha Mu: There are too many AR/VR game interactive products on the market, but there are not a few that are relished because the production of imaging results is not satisfactory, and some works are put into STEAM by users, generally It’s not like looking at it once, it’s because the user experience is too bad or the imaging effect is too bad, but the good works can be seen from the download volume, and the conscience works recognized by everyone are similar to THE BLUE's VR works, the picture is realistic and delicate, the visual effect is shocking, and there is always the impulse to see it again after reading.
What we do is the technical service of custom development in the industry. Generally, we develop a product for our customers. It is not good to say that the satisfaction is 100%, but we will always get the customer's second visit. This is what I always want to express and pursue. Ways of doing things: If you want to do it, do it with your heart. From the very beginning, put your energy into it, and every detail is handled in place. Don’t leave hard errors and be pointed out by customers. Every step of our efforts will be seen by customers. We will also feel that we are all doing things with our heart, so even if there are small contradictions in the middle of the project, we will be understood to give corrective opportunities. This is also a characteristic that a growth start-up must possess. It is not impossible to create a market opening opportunity for yourself, and it is not impossible to establish a word of mouth. As long as you are doing it with your heart, no customer will choose such a company; for the current mobile AR/VR industry situation, Opportunities and challenges are still very much, because the industry is still a new industry, the domestic penetration rate is far from enough, the market has not been fully opened, you can taste Many of opportunity, and most companies are in the status of trial and error, we are no exception, in fact, challenges and opportunities co-exist.
ARC: Compared with other companies in the industry, integrate the new elements of healing and puzzle into the game. What do you have: What is the difference? Does this mean that you will continue to bring new breakthroughs in the game field, what do you think of this?Hamu: Incorporating some new elements into the game project is something that every company will try. We try to make our game products more interesting, more vivid and more pleasing to the eye. Here, the pleasing to the eye is actually healing. This element, in fact, the cure here is not how to bring medical knowledge into the VR/AR project, and to achieve the ultimate effect of the picture, let the user experience a game product with an appreciation perspective. .
ARC: AR Gushu prays how this healing game is applied. Can you introduce it?Ha Mu: This is a project that we have done not long ago. We strive to make the picture quality outstanding, so we have to work hard on the effect of processing a big tree, let the big tree float in the engine, the weather. It can be slowly changed according to time, accompanied by the sound effects of birds and flowers, the whole picture achieves a beautiful effect. As soon as this project falls, it attracts everyone's attention. Visitors gather in front of the screen and are discussing this picture too dreamy and beautiful. However, like the existence of a fairyland, they have picked up their mobile phones to take pictures and take pictures.
Ha Mu: This game product is still a project of my original company. It is also the stage where the concept of AR is slowly familiar to everyone. At that time, the technical ability can image and recognize the 3D virtualized object. A children's educational institution is interested in this technology, and the technical ideas developed by it are derived from the innovation concept of price and curriculum synchronization and children's interaction and education. After the product goes online, it is also educated and extensive. Approved by the price of children, it is also a satisfactory project experience.
Ha Mu: VR teaching is actually a trend. It draws the distance between knowledge and students, and it can be said that the information that cannot be conveyed by books is transmitted to students in a panoramic image, so that students can be impressed during their studies. More profound, more thorough understanding, the traditional teaching method is still that I say that you listen or I draw the way you see the message, so that the enthusiasm and interest of the students can not be greatly improved, and the VR teaching mode can be immersive Feel a historical event, a natural ecology, an astronomical spectacle, etc., so that students can experience the same way of teaching, and strengthen students' memory of knowledge points.
At this stage, the hardware can not completely match the high-pixel high-quality content, so the content seen by the VR device can not really be fake, but through the continuous efforts of major manufacturers, the device parameters are slowly improving. It is just around the corner to achieve high-frequency picture quality in real life. At present, optimizing the screen to improve the screen refresh rate, reducing the vertigo when wearing the head is the main direction, but it will also be a compromise for some image quality, which is a common problem that the hardware parameters can not reach at this stage, but This is a concession for the purpose of enhancing the sense of interactive experience.
ARC: How is the VR building roaming case implemented? Can you tell us more about it?Ha Mu: Nowadays, many construction companies are no longer limited to the traditional renderings. The photo-based renderings can't satisfy the customer's senses. They want to experience the experience in the unfinished building project. What will happen to your future home and company? We restore the required construction scene to the rendering level as much as possible by using 3D software. Because the real rendering model has a very high number of faces, here we can restore it as much as possible to control the number of faces of the model. The interactive way of self-roaming can be promoted when rendering. We will let users experience two ways of self-service roaming and automatic roaming. Most users want to roam self-service, but they need to be familiar with VR devices, but we will set the operation relatively simple, so that users are not afraid of too much. The buttons thus affect the experience.
ARC: As far as I know, users face two potential dangers of identity information and data theft when using mobile apps. So what do you think a team can do to avoid this security risk in the development process? What are the top priorities for mobile apps?Hamu: First of all, the mobile app must be downloaded and installed through the official channel, and the mobile app with high popularity and high recognition is used. The so-called principle of using the big factory will be practical. Now there are many mobile apps that will steal users. Information and other issues, this is also the focus of the Ministry of Industry and Information Technology on the standardization and combat, I believe that in the future such phenomena will gradually disappear as the Internet laws and regulations continue to improve.
The purpose of the mobile application is to make the user easy to use and change the life like, like the taxi software no longer needs everyone to stand on the side of the road in the cold weather to reach the taxi, the emergence of take-away software no longer needs users to collect nearby dining phone and catering menu And by phone ordering or going out to buy it yourself, it greatly facilitates the current lifestyle, and slowly changes the user's habits. Almost few people have cash, mobile payment to help you achieve all payment processes. It is possible that the mobile application is still the right way to serve the public in the vertical field and to be more sensible and long-term.
ARC: In the era of big data, what do you think about the role relationship between H5 and the Internet? What are the advantages of H5 application?Hamu: H5 is actually a kind of page display method. It does not continue to be installed and is ready to use, so the speed of communication will be very open, which is convenient and quicker than installing an APP. Now the H5 method is various and the display method is also traditional. The plane is transformed into a 3D effect. Many excellent H5 cases are also because their outstanding creative points have been maddened by everyone. This is a big advantage of H5. It has no platform limitations and can be used in browsers, WeChat or other social applications. Run and forward and share, so the communication is extremely high, and the content of the production can be varied and the creativity is endless, and the flexibility is very high. It is a very good propaganda method.
Hamu: In the future, the AR industry will have a blowout demand, because large companies such as Apple and Google have their own AR solutions, which are more stable and have lower development costs than the original AR solutions. Basically, the technology is still the original technology. It just needs creative ideas after breaking through these new technologies. How can users let them play with your products? At least they feel interesting. AR technology is still based on augmented reality. Its true orientation is to move towards MR mixed reality. However, to achieve MR requires high hardware support. At this stage, a mobile phone can only implement AR products, but AR The use of power is very large, you need to capture the camera for entertainment, you also need to install APP or APK to run, so many users are not happy with this experience, so I want users to actively download and install your home AR products I have to think about the product form and content.
In 2018, we hope to increase the R&D planning goal of productized form, and develop a product that can make users feel good in the direction of mega-AI artificial intelligence. I hope that my compatriots will thrive in the new year and win the day! I also wish your media partners a good idea and good luck! I wish you all a Happy New Year!
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