Internet companies are "relying on" television. Where do the real "television genes" come from?
There was once a heavyweight figure in the industry saying in public that the current TV station could not successfully transform the new media because traditional TV stations lacked the “Internet geneâ€. Recently, Facebook's boss proposed a plan to rebuild the company's brand, one of which was actually to cut into the "TV gene."
If you look at Facebook's profit model, it wants to have the TV gene right. Because Facebook's profit model is still advertising, not only Facebook, Google is also the case. Any Internet company or new media that has a profit model for advertising will be very concerned about its media properties and its own TV gene.
The benefits of internet advertising are precise and the scale of customers is huge. The benefits of TV advertising are good branding and have the authority to attract purchases. If you can expand the scale of users, the amount of television advertising is still considerable.
Today's world is dominated by the Internet and TV accounts for half. Both parties are in court and have not yet won. This is the time when it is difficult to distinguish yourself from the real power. When both sides are competing, they should learn from each other. Learning well and mastering the laws will surely make each business better. This is why Internet companies want TV genes.
In the past, Internet video talked about focusing, time sharing, and non-linear consumption. However, after the amount of live broadcasting came up, it was found that the audience's linear consumption phenomenon was very obvious. Time is an axis. People consume all kinds of video, but it is also at the time of consumption.
In recent years, the number of hours spent watching video on the Internet has been rising, and it has almost reached the level of television consumption, while television consumption time is declining. In the face of such a crisis, TV wants to find some Internet genes to make up for its own shortcomings. Without thinking, the Internet video industry is learning a lot about the concept of TV channels and the linear consumption patterns over the years.
Facebook has recently launched its own linear TV broadcast platform. This is undoubtedly the introduction of an original TV program and the introduction of another TV gene.
The author read an article on the Internet about whether millet TV has a TV gene. Speaking of it, the Internet TVs are really tangle with traditional TV genes, but the television companies are already Internet companies.
The new TV brand also becomes the name of each Internet company, and various animals and fruits. These names are obviously with strong Internet genes.
However, the current smart TV's buffering when changing channels, when it is turned on, and when the internet speed is slow has already made the viewer upset. Many people suggest that they would rather return to traditional televisions and not watch smart TVs that are terrible. This may also be a function of traditional television genes.
In the end, in the age of media integration, both old and new media have their own genes, each with its own energy. The two need some integration, cross-cutting, and mutual benefit.
After doing traditional media, there are some traditional media advantages. Magnifying these advantages is the basis for invincible competition in the future, and it is also an element that wins the respect of competitors.
In the Internet age, it is not only the principle that the Internet gene is the winning one. TV gene is still very important. This gene can also help traditional television people to succeed.
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